Referral Marketing Strategies
Looking into referral marketing? You’ve come to the right place. We put together the best strategies based on what we’ve learned through years of running successful referral programs.
Referral programs are the most recommended marketing strategy.
They’re described as “a standout winner that can’t be touched by any other method” by Forbes, and “the second highest source of quality leads” by Social Media Today.
As a form of word of mouth, referral marketing makes it easier and more rewarding for people to share your brand. It can be a customer, an employee, or a partner – whenever a referral ends in a sale, there’s a reward for their effort.
Maybe you’re starting your very first referral program. Or you’re looking for ways to improve your current campaign. No matter where you are in the process, our referral marketing resources have you covered.
Do you need a referral program?
Not every business needs a referral program. We round up some must-read articles that help you decide if your business would benefit from one.
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5 Signs that Show Whether a Referral Program Can Work for You
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Are You Ready For a Referral Program?
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10 Benefits of Referral Programs You Can’t Afford To Miss
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Why Do Referral Programs Work? Benefit From Your Customer Referrals
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Debunking the 5 Worst Referral Program Myths
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Referral Programs vs. Affiliate Programs: Which Is Right for You?
Get started with referral marketing
Interested in trying out a referral program for your business? This section has everything you need to know about getting started, from how one works to the many referral program types.
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5 Steps to Launch a Referral Program: Getting off the Ground
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Referral Marketing 101: Create a Program That Wins More Customers
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How To Build the Best Referral Marketing Strategy
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The Mechanics of Referral Marketing: How It Works
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Setting Expectations for Your First Referral Program
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The Best Referral Program Ideas for Every Part of Your Campaign
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Referral Program Templates: A Blueprint for Conversions
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10 Referral Program Best Practices: Make Your Program Irresistible
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Referral Program FAQs: Answer Your Customers Top Questions
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Referral Marketing Glossary: Terms to Remember
Referral rewards and incentives
The right reward and incentive is critical to your referral program. What do you offer and how do you offer it? We share all the answers below.
Referral program promotion
For a referral program to be successful, customers have to know about it. Learn how to spread the word about your referral program with the right messaging and promotion.
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8 Ways to Announce Your Referral Program
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The Most Effective Ways to Promote Referral Programs
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Referral Messaging Examples and Best Practices
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Referral Emails Your Customers Can't Help But Click On
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15 Referral Email Templates To Get New Customers in a Flash
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Catchy Referral Slogans That Get People's Attention
Referral software and tracking
Find out if automating your referral program with referral marketing software is the right approach for your business, and compare the different referral software services.
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Why Referral Software Is Better Than Doing It Yourself
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How to Track Referrals Instantly [Free Referral Tracking Spreadsheet]
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5 Ways To Automate Your Referral Marketing
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Common Arguments Against Referral Marketing Services
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Referral Program ROI: How To Calculate a Referral Program’s Return on Investment
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Leading Indicators of Referral Program Success
Advanced referral marketing tactics and tips
Sometimes, you need a little inspiration to create a great referral program. These referral program examples, best practices, and ideas should get the creative juices flowing. Gamify your program, pair your program with social media, and steal secrets from the pros.
Troubleshooting your referral program
Referral campaigns aren't always smooth sailing. Learn what factors to look at and possible reasons why referral programs fail.
Employee referral programs
Referral programs aren’t just for mobilizing your happy customers. You can also start an employee referral program and encourage employees to recommend your products and services. We’ve got everything you need to start an employee referral program.
Bonus: Referral programs for your industry
As long as you’ve got the essentials in place, almost all industries can benefit from referral programs. Check out the guide that fits your needs and find referral program tips and strategies tailored for your industry.
