Most businesses acknowledge that a website is essential to be competitive in today’s digital marketplace. They also acknowledge the importance of cultivating leads, whether through asking for referrals or using a lead management software. But many businesses still overlook the importance of combining these elements. And by having a solid strategy to both generate leads and increase conversions integrated throughout the site. An aesthetically pleasing website with all the required functionalities will attract visitors. But looks count for little if visitors do not become customers.
What’s better recurring or one-time referral rewards?
This is a common question that comes up when designing your referral program. Often there is a misconception that the more you reward someone, the more they will refer. In some cases, this is true but you need to first understand why people refer in the first place.
Sales Process: Recruiting/Application (multi-step) – Applications Replaced: Spreadsheets
Industry: Temporary Staffing – URL: www.joincatapult.com
Catapult is a leading on-demand staffing company providing people with flexible work in hospitality and retail. By giving people the power to set their own hours and choose when and where they work, Catapult lets people balance part-time and full-time hours with their lifestyle.
“Referral Rock has allowed us to automate our entire referral process. Now that it is set up and optimized, it just runs in the background.”
Yas Desai, Business Development Manager
There was once a time when we could only send a limited number of text messages per month. But times have changed. In less than a decade, tech companies have designed free messaging apps without any limitations. For individuals who were notorious for going over their text limits every month, this was like winning the lottery!
Promoting your business online and in person can be a big challenge. This is why amping up your sources and channels for word of mouth to occur is crucial. If you’re searching for a way to amp up the volume, brand ambassadors may be exactly what you need.
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? These could be products of word of mouth marketing (WOMM). It is an organic way of spreading information. It uses components of viral marketing. Unlike viral marketing, it spreads through more natural channels.