The best resources on referral marketing, affiliate marketing, and growing your business through word of mouth

How to Build a Referral Program That Actually Works
How to start a referral program that lands you your best customers yet and accelerates your growth? Learn all you need to create a referral program that works with our ultimate guide.

How to Build a Referral Program That Actually Works
How to start a referral program that lands you your best customers yet and accelerates your growth? Learn all you need to create a referral program that works with our ultimate guide.
Our most read articles

Affiliate Commission Rates: Industry Averages Aren’t Enough
Commissions motivate affiliates to help sell your products. Find out how to set affiliate commission rates that are competitive and sustainable.

How to Start a Newsletter Referral Program [+ Examples]
Morning Brew grew from 100K to 1.5M subscribers with a referral program. Here’s how to build one — with examples from The Hustle, theSkimm, and more.

Gamified Referral Programs: 6 Ideas to Boost Sharing
Gamified referral programs keep members engaged and sharing. Here are 6 ideas — points, progress bars, leaderboards, contests, and more.

SaaS Referral Programs: How to Build One That Converts
Not all SaaS referral programs are built the same. Learn how B2B SaaS, consumer SaaS, and partner programs each need a different approach — plus examples.

How to Build a Winning Small Business Referral Program (+Real Examples)
Learn when your small business is ready for a referral program, how to design it right, and see real examples from landscaping, HVAC, fitness, and more.

B2B Referral Program: 15 Tips, 9 Examples & Software
Most B2B referral programs launch once and fade. The ones that work run continuously — built into operations, not just a marketing push. Here’s how.

22 Customer Referral Program Ideas That Actually Work
The best customer referral program ideas aren’t about finding the perfect incentive. They’re about how you promote, who you reward, and making it easy for everyone to participate. Here are 22 ideas with real examples.

8 Brand Ambassador Program Examples (And What Makes Them Work)
What makes the best brand ambassador programs work? See 8 real examples, what you can learn from each, and how to start your own.
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Referral and affiliate marketing basics

8 Referral Program Templates: Copy, Examples, and Tips
8 referral program templates covering rewards, headlines, invite emails, landing pages, and referral messages — with real examples.

Channel Partner Program: 7 Steps to Drive Real Revenue
What counts as a channel partner, and how can a channel partner program benefit your business? How to build a channel partner program? What steps should you take to set it up for success? Our guide will cover everything you need to know and more.















