If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing
There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.
What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We've got the answers here.
Not everyone is on board with marketing automation. Here are 5 common myths, and why those myths should be debunked.