Why is Word of Mouth Marketing so Incredibly Important?

Referral Marketing

/

Word of Mouth Marketing vs. Referral Marketing

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? These could be products of word of mouth marketing (WOMM). It is an organic way of spreading information. It uses components of viral marketing. Unlike viral marketing, it spreads by more natural channels.