Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? These could be products of word of mouth marketing (WOMM). It is an organic way of spreading information. It uses components of viral marketing. Unlike viral marketing, it spreads by more natural channels.
As a marketer, you have a lot on your plate so you might be thinking “customer advocacy? I can’t add another thing to my to-do list!” But customer advocacy is necessary and will help you tick off a few more things off your to-do list in a shorter amount of time.
Awesome, you’re thinking of setting up a referral program. But, you want to know some refer a friend best practices. No worries, this guide is here to help.