Affiliate Marketing Strategies

You’ve heard of affiliate marketing. But do you know how to run an affiliate program that can multiply your sales and raise your bottom line? Our resources below explain how.

Affiliate marketing is one of the most popular marketing strategies, even if you’re not a marketer.

It’s based on promoting your products and services through a network of partners, who are called affiliates.

Affiliates don’t need to have tried our product before – they’re simply focused on generating as many leads and sales as possible.

Some of the biggest brands use affiliate marketing, including Amazon, Shopify, Target, Tripadvisor, and more. If you want to learn how a similar affiliate marketing program can help grow your company, we have all the resources you need below.

Affiliates are a type of the broader partnership marketing category. (Other types include channel partner and alliance marketing. Learn about the differences in our comparison guide.)

b2b affiliate marketing

Do you need an affiliate program?

Not every business needs an affiliate program. Some businesses aren’t ready, while others might see more success with a referral program. This section helps you figure out what type of program suits your business.


Get started with affiliate marketing

Ready to launch an affiliate program? Learn the basics of affiliate marketing and how to get an affiliate program off the ground.


Affiliate marketing software and tracking

Running an affiliate program is much easier with the right affiliate software tool in your tech stack. Not only does it give you more control over data, it's also more affordable than existing networks. Here’s all the affiliate software you need to simplify your marketing efforts.

b2b partner program

Managing your affiliate relationships

A big part of affiliate marketing is managing relationships, from finding the right partners to deciding on the commission you offer. We guide you through these critical components of your program.

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Bonus: Affiliate programs for your industry

Affiliate programs work well for many industries, including ecommerce, B2B, B2C, and SaaS. Find affiliate program tips and strategies tailored for your industry.

affiliate vs partner

Starting a partner program

Affiliates are a type of channel partner, but there are other ways to structure a partnership program. If you’re looking for companies to actively sell your products, or you’d like more flexibility in how you reward your partners, a channel partner program may be a better fit.