Build Your Brand Strategy

Explore the best ways to build your brand, from creating your customer identity to building a loyal community.

Brand Basics           Brand Management           Advanced Brand Strategies  

A strong brand strategy provides value, inspiration, and is essential for business. These articles will help you nail all your brand basics.

Brand Strategy Resources​ 2

What Is Brand Marketing? Why Is It Vital?

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

Brand Strategy Resources​ 3

What Is a Brand Strategy? Why Does Your Company Need One?

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

Brand Strategy Resources​ 4

How to Create Brand Affinity

Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.

Brand Strategy Resources​ 5

How to Tell a Compelling Brand Story

Finding your brand’s voice and crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to tell your brand story.

Brand Strategy Resources​ 6

Brand Equity: What Is It? How Can I Build It?

Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.


What Is Brand Awareness, Explained

What is brand, branding, brand recognition, brand recall, and brand awareness? Here’s a definitive guide with examples to help you understand each term.

Even the best brands will turn stale when left on their own. Find out how to manage your brand and stay true to its core message.

Ready to take your brand to the next level? Experience even more growth with these next-level techniques.

Brand Strategy Resources​ 9

Using Brand Extensions to Grow Your Business

If you’re looking for a great way to grow your company, it might be time to focus on extending your brand. Today, you’ll learn what a brand extension is, as well as its advantages and risks. We’ll also show you good and bad examples of company brand extensions.