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Referral Marketing Strategies
Looking into referral marketing? You’ve come to the right place. We put together the best strategies based on what we’ve learned through years of running successful referral programs.
Referral programs are the most recommended marketing strategy.
They’re described as “a standout winner that can’t be touched by any other method” by Forbes, and “the second highest source of quality leads” by Social Media Today.
As a form of word of mouth, referral marketing makes it easier and more rewarding for people to share your brand. It can be a customer, an employee, or a partner – whenever a referral ends in a sale, there’s a reward for their effort.
Maybe you’re starting your very first referral program. Or you’re looking for ways to improve your current campaign. No matter where you are in the process, our referral marketing resources have you covered.
Do you need a referral program?
Not every business needs a referral program. We round up some must-read articles that help you decide if your business would benefit from one.
Get started with referral marketing
Interested in trying out a referral program for your business? This section has everything you need to know about getting started, from how one works to the many referral program types.
Referral rewards and incentives
The right reward and incentive is critical to your referral program. What do you offer and how do you offer it? We share all the answers below.
Referral program promotion
For a referral program to be successful, customers have to know about it. Learn how to spread the word about your referral program with the right messaging and promotion.
Referral software and tracking
Find out if automating your referral program with referral marketing software is the right approach for your business, and compare the different referral software services.
Advanced referral marketing tactics and tips
Sometimes, you need a little inspiration to create a great referral program. These referral program examples, best practices, and ideas should get the creative juices flowing. Gamify your program, pair your program with social media, and steal secrets from the pros.
Troubleshooting your referral program
Referral campaigns aren't always smooth sailing. Learn what factors to look at and possible reasons why referral programs fail.
Employee referral programs
Referral programs aren’t just for mobilizing your happy customers. You can also start an employee referral program and encourage employees to recommend your products and services. We’ve got everything you need to start an employee referral program.
Bonus: Referral programs for your industry
As long as you’ve got the essentials in place, almost all industries can benefit from referral programs. Check out the guide that fits your needs and find referral program tips and strategies tailored for your industry.