Referral Program Guides
How to plan, launch, and run a referral program, from rewards and referral links to guides for specific businesses.
A referral program gives happy customers an easy way to recommend you, and gives the people they send a reason to try you. These guides cover setting one up and keeping it going: choosing rewards, writing the invite, creating referral codes and referral links, and tracking what comes in.
If you're starting from scratch, read how to build a referral program, then look through referral program examples from companies that got it right. Agreements, emails, and thank-you notes are in templates.
Getting started
What a referral program is, whether you're ready for one, and how to set one up from the first reward to launch day.
Rewards and incentives
What to offer, who gets it, and when it pays out. Cash, gifts, and credits each fit a different kind of business.
Referral codes, links, and tracking
How people share a program, and how each referral gets back to the person who sent it.
Promoting the program
A program only works when customers know about it. Ways to ask, announce, and remind, plus the words and pages that get shared.
Program examples
Real referral programs and what made people share them.
Measuring and fixing a program
The numbers to watch, what a good result looks like, and what to check when referrals slow down.
Referral programs by industry
How referral programs work in specific kinds of business. A few of the most-read guides are here; the full list below has the rest.
Employee referrals
Programs where employees refer new customers, new hires, or both.
Word of mouth
Why people recommend a business, and how reviews and buzz feed a referral program.
See what a referral program could do for you
Book a walkthrough and we'll map a program to your business.
Not ready to talk? See a free referral flow →