How FeedXL grew with Referral Rock
FeedXL generated 216 referrals in four months by running two automated programs at once: one for customers, one for partners.
FeedXL is a B2B SaaS platform in Australia that calculates equine dietary nutrient deficiencies for vets, nutritionists, and feed companies. Its loyal base was referring organically, but a spreadsheet-run program couldn't attribute or scale it.
- Industry
- B2B SaaS
- Country
- Australia
- Program type
- B2B SaaS (customer + partner)
The challenge
FeedXL needed an automated, integrated alternative to a spreadsheet-run program, and a reliable way to attribute referrals to the right person.
The solution
With help from Referral Rock's team, FeedXL segmented its audience and launched two targeted programs, each with its own messaging and rewards.
How the program works
- 1
FeedXL segmented its audience into existing customers and related-business partners.
- 2
It launched a Customer Referral Program for existing customers.
- 3
It launched a Partner Referral Program for businesses that refer its solution to other professionals.
- 4
Both programs track and fulfill referrals automatically, with no manual work from the team.
The results
In the first four months, 168 customers generated 150 referrals and 26 partners generated 66, for 216 combined. The team estimates it saves 5–8 hours of manual work each week and saw 2,000+ additional pageviews.
“We've honestly been blown away. From the technical aspects to tracking and overall program management, Referral Rock has made the entire referral process simple.”
Chelsey Benzel
Marketing Manager, FeedXL
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