How CoolBot grew with Referral Rock
CoolBot turned 10% of its customers into brand ambassadors and hit 10x ROI within months of launching.
CoolBot sells high-end cooling systems, from walk-in coolers to air conditioner controllers, to a loyal consumer base. Despite strong word-of-mouth, they couldn't track or attribute customer referrals.
- Industry
- Home Technology
- Country
- United States
- Program type
- B2C (e-commerce)
Built with
The challenge
CoolBot had a large, loyal customer base talking about the product, but no way to launch, track, or attribute a referral program, especially for one-time purchasers.
The solution
CoolBot used Referral Rock's one-click access so customers auto-join and share pre-filled messages, integrated directly with its WooCommerce store to track referral purchases and pay rewards automatically via PayPal.
How the program works
- 1
Customers get emails with one-click access to join the program.
- 2
Members share their unique referral link by email and social.
- 3
Referred friends hit a landing page and get a coupon.
- 4
They enter the coupon at checkout on the WooCommerce store and are tracked in Referral Rock.
- 5
The referrer gets a PayPal reward automatically, and new customers are invited to join.
The results
CoolBot saw 10x ROI in the first few months, 83,000+ additional website visits, and 10% of new customers coming through referrals, turning product fans into a steady base of digital brand ambassadors.
“Referral Rock has given us a 10x ROI. It's so easy to use and requires very minimal effort to run. We just set it and forget it.”
John Bergher
VP of Sales and Marketing, CoolBot
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