How Grover grew with Referral Rock
Grover registered 5,300 referral program members in a few months and drove 4–5 new customers a day, without building anything in-house.
Grover lets customers rent high-end electronics through its e-commerce site. The team knew its customers relied on trusted recommendations, but it didn't have the time or engineering resources to build a referral program in-house.
- Industry
- E-commerce
- Country
- United States
- Program type
- B2C (e-commerce)
Built with
The challenge
Grover wanted a referral channel but lacked the development resources to build and maintain one internally.
The solution
Using Referral Rock's ready-made templates and out-of-the-box integrations, Grover embedded the program invisibly into its website, customer login, and email, and ran a separate program per language for its global base.
How the program works
- 1
Customers see banners and pages promoting the program across the Grover site.
- 2
They opt in to a referral dashboard to make and track referrals.
- 3
They share a unique link with ready-made messages across channels.
- 4
Referred friends land on a personalized page and get a discount code.
- 5
On purchase, the discount applies automatically and the referral is tracked.
The results
5,300 customers registered as members in the first few months, the program drove 4–5 new customers a day (sometimes 7–8), one customer alone brought in 180+ referrals, and over 50% of referral signups converted to new sales, saving Grover from hiring a part-time employee to run it.
“Referral Rock gave us an effective solution that was easy to set up and run. Our referral program has been so successful, it's an increasing priority for us as we seek to maximize the results we get from this channel.”
Sakshi Ahuja
Global Campaign Manager, Grover
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