Referral Rock

For e-commerce & consumer brands

Referral software built for e-commerce brands

Your customers already tell friends which brands they love. Referral Rock turns that into a refer-a-friend program that runs at checkout, pays out in store credit, and never takes a cut of what you sell.

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Built for businesses like these

  • DTC brands
  • Subscription boxes
  • Shopify stores
  • Food & beverage
  • Health & beauty

Trusted by e-commerce brands and 1,000+ growing businesses

TripAdvisor
Material Bank
Penguin Random House
Culligan Water
Flink
Edustaff
Mitel
ActiveCampaign

Built to run without you babysitting it

A referral platform with everything you need to run a program, without the overhead.

  • Everything runs automatically

    Referrals tracked, rewards sent, participants notified, without you touching it.

  • Email campaigns built in

    Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.

  • Concierge onboarding included

    A dedicated advisor helps you launch faster and optimize from day one.

  • No more awkward asks

    You did the hard work already. With our referral programs, customers are excited to share with their friends.

See what your program looks like

Your happiest customers are already recommending you. Referral Rock turns that into store credit you can track and repeat, without changing your checkout. Here's what it looks like in practice.

  1. 1

    A shopper checks out

    Right after the order confirms, a share invite shows up on the thank-you page and in their receipt email, while they're happiest with the buy.

  2. 2

    They share a discount with a friend

    Their personal code gives a friend 20% off a first order, and the friend lands on a branded page built for them, not your generic homepage.

  3. 3

    The friend's order gets tracked

    The friend checks out and Referral Rock credits the sale to your customer automatically, whether you run on Shopify, WooCommerce, or BigCommerce.

  4. 4

    Both sides get rewarded

    Your customer earns store credit toward their next order, sent automatically. You never pay a commission on the reward or the sale.

The branded portal a referred shopper sees, with their discount code, share options, and reward status

A referral program built for how shoppers actually buy

Most e-commerce referral apps only work on Shopify and take a percentage of every sale they touch. Referral Rock runs across the platforms you actually use, rewards at the moment an order is placed, and never charges a commission on the revenue your customers bring in.

Reward right at checkout

Fire a reward when an order is placed in Shopify, WooCommerce, or BigCommerce, or through the API for a headless build. The payout lines up with a real sale, not a click.

Give and get, the way shoppers expect

Run a double-sided offer: a discount for the friend, store credit for your customer. Referral Rock never takes a commission or markup on the rewards you hand out.

Catch shoppers at the post-purchase high

Invite customers to share on the order confirmation page and in the receipt email, while they're still excited about the buy, with a one-click link that needs no password.

Reward repeat buyers and subscribers

Pay recurring rewards on subscription renewals and milestone rewards that grow as a customer refers more, so your best advocates keep sending orders.

Turn your email list into advocates

Connect Klaviyo or Mailchimp and run invite campaigns that only reach shoppers who aren't referring yet, with no separate email tool to manage.

See the revenue your advocates drive

Track shares, referral visits, and orders by customer. Brand-visit tracking shows the awareness a program creates, not just the orders that convert.

See the full feature list

We don't just hand you software

Other software may promise Plug'n Play, but every business is different enough that a template won't always work. We get as close to done-for-you as possible while keeping you in charge.

Every Referral Rock customer gets:

  • A dedicated program advisor
  • Reward recommendations based on your audience
  • Tailored program & campaign messaging written for you
  • Technical integration assistance as needed
Referral Rock concierge onboarding services

One platform that fits your business

Connect the tools you already run, then launch whatever kind of program fits how you sell.

Connect the tools you already use

Shopify logo

Shopify

WooCommerce logo

WooCommerce

BigCommerce logo

BigCommerce

Klaviyo logo

Klaviyo

Mailchimp logo

Mailchimp

Zapier logo

Zapier

Explore all integrations

Run any kind of program

Customer referral program

Customer referral programs

Turn happy customers into a steady source of new ones.

Build a customer referral program
Brand ambassador program

Brand ambassador programs

Invite your most loyal fans into an ongoing promotion role.

Start an ambassador program
Partner and affiliate program

Partner & affiliate programs

Give partners a portal to refer and earn on what they send.

Launch an affiliate program

Common questions about referral software for e-commerce

Quick answers on fit, setup, rewards, integrations, and cost.

Yes. Referral Rock connects natively to Shopify, WooCommerce, BigCommerce, and other e-commerce platforms, so rewards can fire the moment an order is placed. For a headless or custom storefront, the JavaScript SDK and REST API handle the same checkout tracking.
A first-party cookie and the Referral.js tracker tie the order back to the customer who shared, and the personal discount code attributes the sale even if the friend buys later or on another device. The order shows up credited to the right advocate without anyone tagging it by hand.
Store credit and coupons are the most popular because they pull the customer back for another order. A double-sided give-and-get, like 20% off for the friend and store credit for the referrer, is the most common setup. Cash and gift cards give the strongest pull when you want it. Your advisor helps you match the reward to your average order value.
No. Referral Rock adds no commission or markup on the rewards you pay out or the revenue your program brings in. You only cover the payment provider's own pass-through fees, which is a real difference from the app store tools that take a percentage of every referred sale.
Yes. Recurring rewards pay out on subscription renewals, and milestone or tiered rewards grow as a customer refers more. That fits replenishment and membership brands where the value is in the repeat order, not just the first one.
Yes. The same platform runs ambassador and affiliate programs alongside your customer referral program, each with its own portal, links, and codes, so you can invite your most loyal fans into an ongoing role without buying a second tool.
Most brands launch in days, not months. The program builder handles a standard Shopify or WooCommerce setup without a developer, and your dedicated advisor helps you design the offer, write the messaging, and wire up the checkout trigger so you can go live quickly.
No. Every plan includes a dedicated advisor who helps you design the reward, connect your store, and launch, then keeps working with you to tune it. You're not handed a login and a help doc.
E-commerce and consumer brands run on our Engage plans, which start at $200/mo with pricing published on our pricing page. Plans are month-to-month with no long-term contract, and a free trial is available so you can try it first.
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See Referral Rock for e-commerce

Start a free trial or book a demo and we'll help you launch a program that fits how you work.

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