Run the program's email without bolting on another tool
The invites, reminders, reward alerts, and monthly nudges that keep a referral program alive are built in, ready to send from inside Referral Rock.
The member email lifecycle
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Best for B2B SaaS lifecycles, and e-commerce and consumer apps and subscriptions programs that run on automated email.
Activation campaigns
Email only the people who are not sharing yet
Activation campaigns target only the contacts who have not joined or started sharing. You can keep inviting people into the program without re-emailing the members who are already active.
- A simple editor pulls in your logo, colors, sharing options, and program stats. An on-brand invite goes out without waiting on a designer.
- Follow-ups only reach people who have not engaged, and a built-in waiting period between sends keeps you from accidentally over-emailing the same contact.
- Organize contacts into lists, so the right campaign reaches the right group instead of one undifferentiated send to everybody.
- Add contacts by CSV, through Zapier or the API, or one at a time. The audience builds itself from new customers and converted referrals.
The automated emails
The right email on the right trigger, sent for you
Once the program is live, the emails that keep it moving should not need a person behind every send. These fire on the member's status and activity, automatically.
Invite scheduler
Pick the days invites go out, and every eligible contact gets invited on schedule, so the first email of the program never depends on someone remembering to send it.
Welcome email control
Choose which newly activated members get the welcome. A member a recruiter onboarded by hand is not welcomed a second time by the system.
Referral progress emails
Members hear automatically when a referral they sent moves forward, which keeps them in the loop and sharing.
Reward notifications
As soon as a reward is earned, the member is told. It reinforces the exact behavior you want them to repeat.
Monthly summary
A recap each month brings activated members back to share again. The program keeps moving after the first wave.
One-click access from any email
A link in the email drops the member straight into their portal with no login. The path from reading the email to sharing is a single tap.
The email engine the program runs on
Invite, remind, reward, and re-engage, all from inside the platform that already knows who did what.
Invites that send themselves
Scheduled invites and reminders reach new members without a manual send.
Members stay in the loop
Progress and reward emails fire automatically as referrals move forward.
Re-engagement built in
A monthly summary brings activated members back before they go quiet.
One less tool to wire up
It runs inside Referral Rock, so there is no separate ESP to connect and sync.
Deliverability
Reach the inbox and honor every opt-out
Built-in email only helps if it actually arrives and keeps you on the right side of your contacts. The sending side is handled so the volume never works against you.
Get more members sharing, automatically
A short demo covers the activation campaigns, the automated lifecycle, and how the sending side is set up.
Keep exploring: program enrollment, the sharing experience, the member portal, or program management.