Referral Rock
All industries

For solar & energy

Referral software built for solar and energy

One install tends to sell the next few houses on the street. Referral Rock gives every happy homeowner a reason to bring you their neighbors, tracks the referral through your pipeline, and pays the reward when the deal actually closes.

Start Free Trial Book a Demo

Built for businesses like these

Residential installs

  • Residential solar
  • Home energy & heat pumps
  • Battery & storage

Community & commercial

  • Community solar
  • Energy services
  • Energy software

Trusted by solar and energy teams and 1,000+ growing businesses

TripAdvisor
Material Bank
Penguin Random House
Culligan Water
Flink
Edustaff
Mitel
ActiveCampaign

Built to run without you babysitting it

A referral platform with everything you need to run a program, without the overhead.

  • Everything runs automatically

    Referrals tracked, rewards sent, participants notified, without you touching it.

  • Email campaigns built in

    Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.

  • Concierge onboarding included

    A dedicated advisor helps you launch faster and optimize from day one.

  • No more awkward asks

    You did the hard work already. With our referral programs, customers are excited to share with their friends.

Customer reviews

What solar and energy teams say

ReferralRock is helping us streamline and scale our referral…

ReferralRock is helping us streamline and scale our referral marketing efforts without needing to build something custom or manually track referrals. If we didn't use ReferralRock, we'd have…

AD

Anna-Lisa D.

EnergyHub

Referral Rock has made our referral process a breeze

Referral Rock has made our referral process a breeze. With its easy-to-use dashboard, we can now track the status of each referral in real-time, keeping everyone in the loop. The platform's…

SW

Savannah W.

Associate Marketing Manager, Polaron Solartech

Very easy to implement and support from Alfonso was great

Very easy to implement and support from Alfonso was great. There are no cons so far - all has gone well

SK

Stephen K.

VP of Energy Evangelization

See all customer stories & reviews

See what your program looks like

The strongest solar lead is a neighbor watching panels go up next door. A program captures that moment instead of hoping the homeowner remembers to mention you.

  1. 1

    The install wraps

    The crew finishes and the homeowner gets a text invite that same week, while the neighbors are still asking about the panels.

  2. 2

    A neighbor asks

    The homeowner shares their link, or just passes along a name and phone number. Either way, it counts.

  3. 3

    The deal moves through your pipeline

    The neighbor books a site visit, and the referral status updates from your CRM as the deal goes from proposal to signed.

  4. 4

    The reward pays at the win

    When the install completes, the homeowner gets the $500 you promised, sent through PayPal or as a gift card, automatically.

The referral dashboard a solar customer sees, with a per-install reward, a referral moving through the pipeline, and a paid reward

A referral program that fits how energy gets sold

A solar deal isn't a checkout. It's a site visit, a proposal, financing, and an install that can run for weeks. Referral Rock tracks the referral through that whole pipeline and pays out at the stage you pick, not just when a link gets clicked.

Reward at the contract, the install, or PTO

Pick the stage that counts as a win: a booked site visit, a signed agreement, or the day the system turns on. Connect Salesforce or HubSpot and the trigger fires straight from the deal stage.

Track referrals that never click a link

A neighbor who calls in or fills out your quote form still counts. Log the referral from the call or the CRM deal and the homeowner who sent them gets the credit.

Put referrals in your reps' pockets

Program Recruiters gives every sales rep and installer a personal link and QR code to enroll customers at the kitchen table, with each signup credited to the rep who asked.

Pay cash rewards with no middleman cut

Send cash through PayPal or Wise, gift cards, or account credit. Referral Rock adds nothing on top of what you pay out, no matter how big the reward per install.

Keep the asks going all season

Follow-ups go only to customers who haven't joined yet, and a monthly summary brings past advocates back when installs pick up again.

See which advocates fill your pipeline

Follow every referral from first click or call to closed deal, and know which customers and reps are actually producing installs.

See the full feature list

We don't just hand you software

Other software may promise Plug'n Play, but every business is different enough that a template won't always work. We get as close to done-for-you as possible while keeping you in charge.

Every Referral Rock customer gets:

  • A dedicated program advisor
  • Reward recommendations based on your audience
  • Tailored program & campaign messaging written for you
  • Technical integration assistance as needed
See how concierge onboarding works
Referral Rock concierge onboarding services

One platform that fits your business

Connect the tools you already run, then launch whatever kind of program fits how you sell.

Connect the tools you already use

Salesforce logo

Salesforce

HubSpot logo

HubSpot

HighLevel logo

HighLevel

Calendly logo

Calendly

Zapier logo

Zapier

REST API logo

REST API

Explore all integrations

Run any kind of program

Customer referral program

Customer referral programs

Turn happy customers into a steady source of new ones.

Build a customer referral program
Brand ambassador program

Brand ambassador programs

Invite your most loyal fans into an ongoing promotion role.

Start an ambassador program
Partner and affiliate program

Partner & affiliate programs

Give partners a portal to refer and earn on what they send.

Launch an affiliate program

Explore the product: program recruiters· reward management· activity & reporting

Common questions about referral software for solar and energy

Quick answers on fit, setup, rewards, integrations, and cost.

Yes. Residential solar and battery installers, home energy and heat pump companies, community solar providers, and energy services and software businesses all run programs on Referral Rock. The reward trigger flexes to the sale: a signed install contract for residential work, a subscription signup for community solar, a closed deal for B2B energy services. If you're a general trade like HVAC, roofing, or plumbing, start with the home services guide instead.
Yes, and it should. Rewards fire on the CRM stage you choose, so nothing pays out on a lead that never goes anywhere. You can also hold rewards for a buffer period after the trigger, which covers cancellation windows before any money moves.
Salesforce, HubSpot, and HighLevel connect natively, and referral status can update automatically as the deal moves through your stages. Solar-specific CRMs and proposal tools connect through Zapier, webhooks, or the REST API.
It still counts. Your office can log a referral from a call or a CRM deal, and referral capture runs behind your existing quote forms. The neighbor who says "the Johnsons sent me" gets tied back to the Johnsons, link or no link.
Yes. The Program Recruiters feature gives each rep and crew member their own link and QR code, so they can sign a homeowner up right after the install walkthrough. Every signup is credited to the rep who made it happen.
Cash per completed install is the standard, usually a few hundred dollars, sized against a ticket where one referral pays for the whole year's program. Across the 500+ programs we analyzed, 92% use fixed amounts rather than a percentage. Giving the neighbor something too, like a discount on their system, gets more deals over the line, and most programs skip that.
Yes. Community solar is a lighter decision than an install, and the program reflects that: the reward fires at the subscription signup, amounts are smaller, and bill credits work well as the incentive. Referral Rock handles both models, and an installer with a community solar arm can run each program its own way.
Most programs launch in days, not months. The program builder handles a standard setup without a developer, and every plan includes a dedicated advisor who helps design the reward, write the messaging, and wire the CRM trigger before you go live.
Solar and energy programs run on our Professional plans, which start at $175/mo with pricing published on our pricing page. Plans are month-to-month with no long-term contract, and there's a free trial, so one referred install covers the software many times over.
See all industries

See Referral Rock for solar and energy

Start a free trial or book a demo and we'll help you launch a program that fits how you work.

Start Free Trial Book a Demo