Affiliate Program Guides
How to start an affiliate program, set commissions, and find and manage affiliates.
An affiliate program pays people a commission for the sales they send. Many affiliates promote a product they haven't used, because the commission is worth their time. Customers who refer friends are different, and if you're choosing between the two, read referral vs. affiliate programs.
These guides cover the whole program: how to start one, setting commission rates, creating affiliate links, and finding the right people to promote you. Agreements and plans are in templates.
Getting started
What an affiliate program is, whether it fits, and how to launch one.
Affiliate, referral, or partner program
Affiliates, customer referrers, ambassadors, and partners share for different reasons. These help you pick the right one.
Commissions and links
What to pay, how to structure it, and how each sale gets credited to the right affiliate.
Finding and managing affiliates
Where to find good affiliates, how to bring them in, and how to keep the program healthy.
Affiliate programs by industry
How affiliate programs work in specific kinds of business.
See what a referral program could do for you
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