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Referral Rock

Brand Ambassador Program Guides

How to find, recruit, and reward brand ambassadors, with program examples to learn from.

Illustration of a person speaking through a megaphone, with stars and a heart

Brand ambassadors are customers, fans, students, or employees who promote a brand they already like, usually over months rather than for a single post. A program gives them structure: who qualifies, what they do, and what they get in return.

Start with how to start a brand ambassador program and the brand ambassador program examples. Ambassadors overlap with influencers, and brand ambassadors vs. influencers shows where they differ. Applications, contracts, and welcome letters are in templates.

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