Referral Rock

Referral software built for small business

Word of mouth already brings you customers. Referral Rock turns it into a program you can actually run, with a dedicated advisor to set it up and software that handles the invites, tracking, and rewards, so it keeps going without a marketing team behind it.

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Built for businesses like these

  • Local & service businesses
  • Online stores & e-commerce
  • Agencies & consultants
  • B2B startups
  • Membership & subscription businesses

Trusted by small businesses and 1,000+ growing teams

TripAdvisor
Material Bank
Penguin Random House
Culligan Water
Flink
Edustaff
Mitel
ActiveCampaign

Built to run without you babysitting it

A referral platform with everything you need to run a program, without the overhead.

  • Everything runs automatically

    Referrals tracked, rewards sent, participants notified, without you touching it.

  • Email campaigns built in

    Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.

  • Advisor-led setup included

    A dedicated advisor helps you launch faster and optimize from day one.

  • No more awkward asks

    You did the hard work already. With our referral programs, customers are excited to share with their friends.

Referral software for small business

A referral program a small team can actually run

Most small businesses know referrals are their best source of new customers and still track them in their head or a spreadsheet. Referral Rock makes it a system that runs itself, without adding a job to anyone's week.

Launch without a marketing team

A dedicated advisor helps you design the reward, write the messaging, and wire up your tools, so you go live in hours instead of hiring for it.

Automate the asking and follow-up

Invites go out on their own to customers who have not joined yet. Nobody has to remember to send a thing.

Reward customers with no commission taken

Gift cards, cash, account credit, or a discount, your call. Referral Rock never takes a cut of the rewards you hand out.

Connect the tools you already pay for

Sync with your CRM, online store, and email platform through pre-built integrations. Referrals flow in without a developer.

See what the program actually brings in

Track shares, referrals, and revenue in one place, so you know the program is paying for itself instead of guessing.

Fraud protection built in

Duplicate-entry and suspicious-activity checks keep a small program honest without you policing it by hand.

See the full feature list

Advisor-led setup

An advisor sets it up with you

Every business runs differently, so your advisor builds the program around how yours works, with built-in referral best practices. As close to done-for-you as possible, while keeping you in charge.

Every Referral Rock customer gets:

  • A dedicated program advisor
  • Reward recommendations based on your audience
  • Tailored program & campaign messaging written for you
  • Technical integration assistance as needed
See how advisor-led setup works
Referral Rock advisor-led setup services

Integrations and program types

One platform that fits your business

Connect the tools you already run, then launch whatever kind of program fits how you sell.

Connect the tools you already use

HubSpot logo

HubSpot
Mailchimp logo

Mailchimp
Shopify logo

Shopify
Zapier logo

Zapier
Stripe logo

Stripe
QuickBooks logo

QuickBooks
Explore all integrations

Run any kind of program

Customer referral program

Customer referral programs

Turn happy customers into a steady source of new ones.

Build a customer referral program
Brand ambassador program

Brand ambassador programs

Invite your most loyal fans into an ongoing promotion role.

Start an ambassador program
Partner and affiliate program

Partner & affiliate programs

Give partners a portal to refer and earn on what they send.

Launch an affiliate program

Common questions about referral software for small business

Quick answers on fit, setup, rewards, integrations, and cost.

Almost certainly not. If even a handful of customers already send you referrals, a program organizes and rewards that word of mouth so it happens on purpose instead of by luck. Solo operators and small teams run successful programs on Referral Rock. For the tactical side, reward ideas, promotion, and examples, see our guide to small business referral programs.
No. Every plan includes a dedicated advisor who helps you design the reward, write the messaging, and connect your tools. The program builder handles a standard setup without a developer, and most small businesses go live in a few hours.
Referral Rock runs on one plan, the Operator Plan at $250/mo, with pricing on our pricing page. It is month-to-month with no long-term contract, and a free trial lets you try it first.
Gift cards, cash via PayPal or Wise, account credit, or a discount, whatever fits your customers. Referral Rock adds no commission or markup on the rewards you pay out; you only cover the payment provider's own pass-through fees.
Yes. Referral Rock connects to popular CRMs, online stores, and email platforms through 50+ pre-built integrations, plus Zapier and an API for anything else, so referral data flows both ways without manual work.
Most launch within a few hours to a few days. There is no long implementation: the builder handles setup and your advisor helps you get the reward, messaging, and integrations right before you go live.
Referral Rock is referral software at its core, but the same platform runs brand ambassador software and affiliate marketing software too, in case the program ever grows past customer referrals.
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See Referral Rock for small business

Start a free trial or book a demo and we'll help you launch a program that fits how you work.

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