Partner Program Guides
How to build partner programs with referral partners, resellers, and strategic allies.
Partners are other businesses that send you customers. A referral partner recommends you, a reseller sells for you, and a strategic ally teams up with you on a shared offer. Each needs its own setup and its own reward.
Start with what a partner program is or how to build a referral partner program. For bigger partnerships, see these strategic alliance examples from well-known brands. Partner agreements and program templates are in templates.
All partner guides
- 10 Strategic Alliance Examples From Top Brands
- 11 Best Channel Partner Types [+ How to Select the Right Ones]
- 5 Steps to Finding the Right Strategic Partner
- 6 Proven Strategies to Guarantee Lasting Partnerships [And How Long the Average One Lasts]
- 8 Tips to Level Up Your Partnership Incentives and Boost Referrals
- B2B Partner Program: Types, Steps, and Smart Incentives
- Channel Partner Incentive Programs: 13+ Ideas to Boost ROI
- Channel Partner Program: 7 Steps to Drive Real Revenue
- How to Build a Referral Partner Program That Drives Sales
- How to Build a Winning SaaS Partner Program [+ 5 Examples]
- How to Plan Lasting Partnerships: 13 Things To Keep in Mind
- Integration Partnerships: How to Create Technology Partnerships
- Partnership Management: Skills and Strategies That Work
- Partnership Relationship Management (PRM): How It Works
- Small Business Partnerships: Are You Ready for One? What to Expect?
- The 11 Best PRM Software Options for 2025
- Top 10 Tips for Managing Channel Partners [Partner Management Guide]
- What Is a Partner Program? [+ How to Leverage One]
- What Is A Strategic Alliance? + How To Make It Work
- What is Partner Marketing? Your Ultimate Partnership Marketing Guide
See what a referral program could do for you
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