How Catapult grew with Referral Rock
Catapult generated 4,500+ referrals in the first six months of launching an automated staffing referral program, and retired its manual spreadsheets for good.
Catapult is a leading on-demand staffing company for hospitality and retail in the UK. A manual 'test' referral program proved the model worked, but the team needed an automated system that could scale candidate referrals without spreadsheets.
- Industry
- Staffing
- Country
- United Kingdom
- Program type
- Recruiting / multi-step
Built with
The challenge
Catapult's early referral program ran on spreadsheets. It worked, but it was impossible to scale or manage cleanly as candidate referrals grew.
The solution
Catapult integrated Referral Rock with Mailchimp and its own staffing portal via Zapier to build a multi-step candidate referral process with built-in promotion.
How the program works
- 1
New applicants are enrolled in Referral Rock automatically after filling out an application in the staffing portal.
- 2
They enter a Mailchimp sequence of 4–5 emails over five weeks, each carrying their unique sharing link.
- 3
A personalized landing page captures new referral applications, tracked in the staffing portal.
- 4
A referral's status updates automatically once the candidate works their first shift.
- 5
Members earn £20 for every qualified referral, paid without manual work.
The results
Six months after launch, Catapult generated 4,500+ referrals and roughly 50,000 additional web sessions. With the program set up and optimized, it now runs in the background.
“Referral Rock allowed us to automate our entire referral process. Now that it's set up and optimized, it just runs in the background.”
Yas Desai
Business Development Manager, Catapult
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