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Referral Rock

Referral software for car dealerships and auto repair shops

Car buyers and repair customers ask a friend before they pick a dealer or a shop. Referral Rock gives dealerships and shops a program that keeps those referrals coming. Salespeople and service advisors sign customers up in person, and rewards go out when the car is delivered or the job is paid.

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Built for businesses like these

Vehicle sales

  • New car dealerships
  • Used car dealerships
  • Dealer groups

Service and repair

  • Auto repair shops
  • Collision repair
  • Auto glass
  • Detailing

Trusted by auto shops and 1,000+ growing businesses

TripAdvisor
Material Bank
Penguin Random House
Culligan Water
Flink
Edustaff
Mitel
ActiveCampaign

Built to run without you babysitting it

A referral platform with everything you need to run a program, without the overhead.

  • Everything runs automatically

    Referrals tracked, rewards sent, participants notified, without you touching it.

  • Email campaigns built in

    Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.

  • Advisor-led setup included

    An advisor helps you launch faster and optimize from day one.

  • No more awkward asks

    You did the hard work already. With our referral programs, customers are excited to share with their friends.

How automotive referral programs work

See what your program looks like

Happy customers already send friends your way, whether they bought a car or had one fixed. A program makes sure each one gets tracked and thanked, start to finish.

  1. 1

    The car goes home

    A customer drives off in a new SUV or picks up their repaired car. Their salesperson or service advisor signs them up on the spot, and they get their own referral link.

  2. 2

    They tell a friend

    They send the link to a coworker who's shopping for a car or needs a repair, or the coworker just walks in and mentions them.

  3. 3

    The referral gets tracked

    The coworker buys a car or books a repair. If they came in without the link, your team logs the referral, and it's credited to the customer who sent them.

  4. 4

    Everyone gets thanked

    When the deal is marked sold or the repair is paid, the customer gets their reward, like $200 for a car sale, sent automatically.

The referral card a car buyer sees, with a $200 reward, their share link, and a friend's delivered car with the reward sent

Referral software for automotive

A referral program that fits how cars get sold and fixed

A car sale runs through a test drive, financing and a delivery date. A repair runs through an estimate, the work and a paid invoice. Many referrals start with a name, a call or a walk-in. Referral Rock tracks and rewards them across every step.

Rewards go out when the car is delivered or the job is paid

Set the reward to fire on the stage that means the sale is real, like a deal marked sold in the CRM or a paid repair invoice. A holding period can cover a deal that unwinds before anyone gets paid.

Capture walk-in and phone referrals

A buyer who says "Mike sent me" or a driver who calls for an estimate still counts. Log the referral by hand or from a CRM record, and it's credited and rewarded like any other.

Turn salespeople and service advisors into referral program recruiters

Every salesperson, service advisor and tech gets their own link and QR code to sign customers up at delivery or pickup, with credit for every customer they bring in.

Rewards that fit the size of the sale

Cash, gift cards or service credit, sized to what the sale is worth. Referral Rock never takes a commission on the rewards you hand out.

Keep asking between visits, automatically

Follow-ups reach only the customers who haven't joined yet. Past buyers and service customers keep hearing from you between visits.

See who sends you customers

Track which customers, salespeople and service advisors bring in referrals and what each one turns into.

See the full feature list

See a referral flow built based on your business

Give us your website. Our team builds you a referral flow from it, styled to your brand.

Get my free referral flow

Yours to keep. No sales call.

How it works

  1. 1 We build a referral flow from your website, styled to your brand
  2. 2 We send you a link to preview it
  3. 3 See the experience you'd send your customers

Referral software by business type

Built for the way each auto business sells

The reward you offer and the moment a referral gets captured change by business. These are the ones we see most.

Car dealerships referral software

Reward the referral when the deal is marked sold, and give each salesperson their own link to hand out at delivery. A walk-in who names the friend who sent them can be logged and credited to that friend.

See the Car dealerships referral program guide

Used car dealerships referral software

Used car buyers want a dealer a friend already trusts. Reward the friend's purchase with cash or a gift card, and hold the reward until the sale is final.

Auto repair referral software

Repair customers come back for years. Reward the first paid repair, and let service advisors sign customers up at pickup with their own link.

See the Auto repair referral program guide

Collision repair referral software

Collision customers remember who fixed their car after a bad day. Reward the referral once the repair is done and paid.

Auto glass referral software

Chip repairs and full replacements are worth different amounts, so the reward can be too. Partners like body shops and insurance agents can refer through their own portal.

Detailing referral software

Detailing runs on repeat visits and memberships. Reward the first booking, and give detailers a QR code to sign up happy customers when they pick up the car.

Advisor-led setup

An advisor sets it up with you

Every business runs differently, so your advisor builds the program around how yours works, with built-in referral best practices. As close to done-for-you as possible, while keeping you in charge.

Every Referral Rock customer gets:

  • A program advisor
  • Reward recommendations based on your audience
  • Tailored program & campaign messaging written for you
  • Technical integration assistance as needed
See how advisor-led setup works
Referral Rock advisor-led setup services

Integrations and program types

One platform that fits your business

Connect the tools you already run, then launch whatever kind of program fits how you sell.

Connect the tools you already use

HubSpot logo

HubSpot
Salesforce logo

Salesforce
HighLevel logo

HighLevel
Zapier logo

Zapier
QuickBooks logo

QuickBooks
PayPal logo

PayPal
Explore all integrations

Run any kind of program

Customer referral program

Customer referral programs

Turn happy customers into a steady source of new ones.

Build a customer referral program
Brand ambassador program

Brand ambassador programs

Invite your most loyal fans into an ongoing promotion role.

Start an ambassador program
Partner and affiliate program

Partner & affiliate programs

Give partners a portal to refer and earn on what they send.

Launch an affiliate program

Explore the product: program recruiters· reward management· the member portal

Common questions about referral software for automotive

Quick answers on fit, setup, rewards, integrations, and cost.

Yes. Referral Rock works for new and used car dealerships, auto repair and collision shops, auto glass and detailing, and any other car business that wins customers through trust and word of mouth. Rewards can fire when a car is delivered or a repair is paid. Dealer groups with many stores under one brand can run one program per store, covered on our multi-location page. Mobile service businesses that work at the customer's home are covered on our home services page, and insurance agencies on our financial services page.

Referral Rock connects natively to HubSpot, Salesforce and HighLevel. Other dealership CRMs and shop management systems connect through Zapier or the REST API, so a sold deal or a paid repair order can approve the referral and send the reward. Shops that bill through QuickBooks Online can approve a referral when the invoice is paid. If you'd rather not connect anything, you can log referrals and approve them by hand.

A referral counts even with no link or code. When a buyer says a friend sent them, or a driver calls for an estimate, you or your team can log the referral by hand or from a CRM record, and Referral Rock credits and rewards it like any other.

Yes. Salespeople, service advisors and techs become referral program recruiters, each with their own portal, link and QR code to sign a customer up at delivery or pickup. Each one gets credit for every customer they bring in. Every plan includes recruiter seats, and your team can start enrolling customers right away.

You choose the stage. Dealerships usually reward the sale once the deal is marked sold in the CRM. Repair shops usually reward the first paid repair. You can also hold a reward for a set number of days before it pays out, which covers a deal that unwinds or financing that falls through.

Cash and gift cards are the usual choice for car sales, since the sale is big enough to make a real thank-you worth it. Service credit toward the next visit works well for repair shops. The amount can follow the job size, too. SIR Glass, an auto glass company, pays partners more for a full replacement than for a chip repair. Referral Rock adds no commission or markup on the rewards you pay out. For more ideas, see our car dealership referral program guide.

Rules on paying referral fees for vehicle sales vary by state. Check with your dealer association or attorney before you set the reward. You control what a reward is and who can receive it, so you can use gift cards, service credit or a donation instead of cash, or limit rewards to customers only.

No. An advisor sets it up with you on every plan, with no setup fee. Your advisor helps you design the reward, write the messaging and connect your CRM or shop software, then keeps working with you to tune it. There's no drawn-out implementation, and you don't need a developer.

Most dealerships and shops run on the Operator Plan. The Operator Plan is $250 a month, month to month, with a 14-day free trial, and includes 10,000 base members, unlimited referrals, and an advisor who sets it up with you. The Scale and Multi-Org plans are also available, and Multi-Org fits a dealer group with many stores under one brand. Details are on our pricing page.

Referral Rock is referral software at its core, but the same platform runs brand ambassador software and affiliate marketing software too, in case the program ever grows past customer referrals.
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See Referral Rock for automotive

Start a free trial or book a demo and we'll help you launch a program that fits how you work.

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