Referral Rock

For home services

Referral software built for home services

Your best jobs already come from word of mouth. Referral Rock turns that into something you can run on purpose, so every happy homeowner and every tech in the field sends you the next job, without anyone having to remember to ask.

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Built for businesses like these

Big one-time jobs

  • Roofing
  • HVAC
  • Plumbing
  • Electrical
  • Remodeling

Recurring service

  • Pest control
  • Lawn care
  • Cleaning

Trusted by home services teams and 1,000+ growing businesses

TripAdvisor
Material Bank
Penguin Random House
Culligan Water
Flink
Edustaff
Mitel
ActiveCampaign

Built to run without you babysitting it

A referral platform with everything you need to run a program, without the overhead.

  • Everything runs automatically

    Referrals tracked, rewards sent, participants notified, without you touching it.

  • Email campaigns built in

    Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.

  • Concierge onboarding included

    A dedicated advisor helps you launch faster and optimize from day one.

  • No more awkward asks

    You did the hard work already. With our referral programs, customers are excited to share with their friends.

See what your program looks like

Word of mouth already drives your best jobs. Referral Rock turns it into something you can see, reward, and repeat, without changing how you work. Here's what it looks like in practice.

  1. 1

    The job wraps

    A roof install finishes. The homeowner gets an automatic text inviting them to refer, while they're happiest with the work.

  2. 2

    They share with a neighbor

    They send their personal link to the neighbor who's been asking who to call, or just give your name on the next call.

  3. 3

    The referral gets tracked

    The neighbor books an estimate. Referral Rock credits it to your customer, even if it came in by phone instead of a clicked link.

  4. 4

    Everyone gets paid

    The job closes and both sides get a $50 gift card, sent automatically. You never pay a commission on the reward.

The member portal a referred customer sees, with their share link, referral status, and rewards

A referral program that fits how you actually operate

Most referral tools assume an online store, where a friend clicks a link, checks out, and you're done. That isn't how a roof or a furnace gets sold. Your customer's path runs through a call, a quote, a visit, and a signed job, often weeks apart. Referral Rock is built for that path.

Reward at any stage of the job

Pay out on a booked appointment, a won deal, or a completed install, whatever counts as the win. Connect HubSpot, Salesforce, or HighLevel and let the trigger fire on its own.

Capture phone and walk-in referrals

Log a referral from a call, a quote request, or a CRM deal, not just a tracked link, so the word-of-mouth jobs you already get stop going uncounted.

Turn your crew into recruiters

Give every tech and CSR their own link or QR code to enroll customers in person, see who's driving the most referrals, and reward your top people.

Reward homeowners how they'd actually want

Gift cards, cash, account credit, or a donation, your call. Referral Rock never takes a commission on the rewards you hand out.

Keep asking between jobs, automatically

Follow-ups reach only the customers who haven't joined yet, so you stay in front of past jobs without anyone on your team remembering to send a thing.

See which customers actually send work

Track who's referring and what it's turning into, so your best advocates are people you can recognize and reward instead of a guess.

See the full feature list

We don't just hand you software

Other software may promise Plug'n Play, but every business is different enough that a template won't always work. We get as close to done-for-you as possible while keeping you in charge.

Every Referral Rock customer gets:

  • A dedicated program advisor
  • Reward recommendations based on your audience
  • Tailored program & campaign messaging written for you
  • Technical integration assistance as needed
Referral Rock concierge onboarding services

One platform that fits your business

Connect the tools you already run, then launch whatever kind of program fits how you sell.

Connect the tools you already use

HubSpot logo

HubSpot

Salesforce logo

Salesforce

HighLevel logo

HighLevel

Keap logo

Keap

Zapier logo

Zapier

Calendly logo

Calendly

Explore all integrations

Run any kind of program

Customer referral program

Customer referral programs

Turn happy customers into a steady source of new ones.

Build a customer referral program
Brand ambassador program

Brand ambassador programs

Invite your most loyal fans into an ongoing promotion role.

Start an ambassador program
Partner and affiliate program

Partner & affiliate programs

Give partners a portal to refer and earn on what they send.

Launch an affiliate program

Common questions about referral software for home services

Quick answers on fit, setup, rewards, integrations, and cost.

Yes. Referral Rock works for any home services business that wins jobs through trust and word of mouth, including HVAC, plumbing, roofing, electrical, landscaping, cleaning, pest control, and remodeling. It fits both big one-time jobs like a roof or a new install and recurring service like pest control, lawn care, or a maintenance plan, because rewards can fire when a job closes or a service contract renews, not only at an online checkout.
Yes. Referral Rock connects natively to HubSpot, Salesforce, HighLevel, Keap, and 50+ other tools, plus Zapier and a REST API for anything else. Customers flow into your program when a deal is won or a job is marked complete, and referral data syncs back to your CRM.
A referral counts even when no link is ever clicked. You or your team can log one from a call, a quote form, or a CRM deal, and Referral Rock attributes and rewards it like any other, so the word-of-mouth jobs you already get finally get captured.
Yes. The Program Recruiters feature gives each tech, installer, or CSR their own link and QR code to sign a customer up on the spot, with every signup credited to that person. Every plan includes recruiter seats so your frontline team can start enrolling right away.
Gift cards, cash via PayPal or Wise, account credit, coupons, or a donation, whatever fits your customers. Referral Rock adds no commission or markup on the rewards you pay out. You only cover the payment provider's own pass-through fees.
Gift cards are the most popular reward our customers use and work well for one-off jobs. If you do repeat service, account credit toward the next visit keeps customers coming back, and cash gives the strongest pull when you want it. Your advisor helps you pick a type and amount that fits your average job value.
Most home services businesses launch in days, not months. The program builder handles a standard setup without a developer, and your dedicated advisor helps you design the reward, write the messaging, and wire up your CRM trigger so you can go live quickly.
No. Every plan includes a dedicated advisor who helps you design the reward, wire up your CRM trigger, and launch, then keeps working with you to tune it. You're not handed a login and a help doc.
Home services programs run on our Professional plans, which start at $175/mo with pricing published on our pricing page. Plans are month-to-month with no long-term contract, and a free trial is available so you can try it first.
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See Referral Rock for home services

Start a free trial or book a demo and we'll help you launch a program that fits how you work.

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