Referral software built for home services
Your best jobs already come from word of mouth. Referral Rock gives home service contractors a program that keeps referrals coming, with homeowners sharing, techs signing customers up in the field, and rewards sent when the job is done.
Built for businesses like these
Big one-time jobs
- Roofing
- HVAC
- Plumbing
- Electrical
- Remodeling
- Painting
Recurring service
- Pest control
- Lawn care
- Cleaning
Trusted by home services teams and 1,000+ growing businesses
Built to run without you babysitting it
A referral platform with everything you need to run a program, without the overhead.
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Everything runs automatically
Referrals tracked, rewards sent, participants notified, without you touching it.
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Email campaigns built in
Promote your program and fire automatic welcome, reward, and re-engagement emails, with no separate email tool to buy or wire up.
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Advisor-led setup included
An advisor helps you launch faster and optimize from day one.
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No more awkward asks
You did the hard work already. With our referral programs, customers are excited to share with their friends.
Customer reviews
What home services teams say
Referral Rock has helped us grow our referral customer base by leaps and bounds
Referral Rock has helped us grow our referral customer base by leaps and bounds. Referral Rock is easy to use and easy to setup. The individuals guide you through the process and support you…
Stacie S.
Administrative Manager
It was amazing and Alfonso Campos was incredibly helpful
It was amazing and Alfonso Campos was incredibly helpful. How easy it was to understand the process and the team at referral rock was amazing in helping set up our program. There was nothing…
Evan O.
ETC Services
We needed a standalone platform that was easy to…
We needed a standalone platform that was easy to execute across our networks, promote to our customers, and track and issue rewards with. Referral Rock meets these needs.
Allison M.
Associate Marketing Manager, Culligan Water
How home services referral programs work
See what your program looks like
Word of mouth already drives your best jobs. A program makes sure each one gets tracked and thanked. Here's one roofing job, start to finish.
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The job wraps
A roof install finishes. The homeowner gets an automatic text inviting them to refer, while they're happiest with the work.
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They share with a neighbor
They send their personal link to the neighbor who's been asking who to call, or just give your name on the next call.
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The referral gets tracked
The neighbor books an estimate. Referral Rock credits it to your customer, even if it came in by phone instead of a clicked link.
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Everyone gets paid
The job closes and both sides get a $50 gift card, sent automatically. You never pay a commission on the reward.
Referral software for home services
A referral program that fits how you actually operate
A roof, a furnace, or a monthly lawn plan doesn't sell in one click: it runs through a call, a quote, a visit, and a booked job or a signed plan. Referral Rock tracks and rewards referrals across every step, not just a single checkout.
Rewards go out when the job is done
Connect ServiceTitan, Housecall Pro, or Jobber through Zapier, and the reward goes out when the job is marked complete. With ServiceTitan or Jobber, it can wait until the customer pays instead.
Capture phone and walk-in referrals
Log a referral from a call, a quote request, or a CRM deal, not just a tracked link, so the word-of-mouth jobs you already get stop going uncounted.
Turn your crew into referral program recruiters
Every tech and CSR gets their own link and QR code to sign customers up in person, with credit for every customer they bring in. See who's driving the most referrals and reward your top people.
Reward customers how they'd actually want
Gift cards, cash, account credit, or a donation, your call. Referral Rock never takes a commission on the rewards you hand out.
Keep asking between jobs, automatically
Follow-ups reach only the customers who haven't joined yet, so you stay in front of past jobs without anyone on your team remembering to send a thing.
See which customers actually send work
Track who's referring and what it's turning into, so your best advocates are people you can recognize and reward instead of a guess.
See a referral flow built based on your business
Give us your website. Our team builds you a referral flow from it, styled to your brand.
Yours to keep. No sales call.
How it works
- 1 We build a referral flow from your website, styled to your brand
- 2 We send you a link to preview it
- 3 See the experience you'd send your customers
Referral software by trade
Built for the way each trade sells
The reward you offer and the moment a referral gets captured change by trade. These are the ones we see most.
Roofing referral software
Reward the homeowner when the new roof is signed. Field crews can log a neighbor referral from the job site, even one that comes in by phone instead of a clicked link.
See the Roofing referral program guideHVAC referral software
Reward the booked job or the finished install. Between heating and cooling seasons, the program keeps asking past customers for you.
See the HVAC referral program guidePlumbing referral software
Plumbing calls are often urgent, so customers remember who showed up. Reward the referral once the job is paid, and let your plumbers log a neighbor's referral from the job site, even one that comes in by phone.
See the Plumbing referral program guideElectrical referral software
Homeowners ask friends who they trust with electrical work. Reward the referral when the job is done, and let your electricians log it from the job site, with no link or code.
See the Electrical referral program guideRemodeling and painting referral software
Remodels and paint jobs are big projects with long quotes. Reward the homeowner when the contract is signed or the project wraps, and let your project manager log the neighbor who asks for your number.
See the Remodeling and painting referral program guidePest control referral software
For recurring service, reward the first signup and every renewal. Route techs can enroll customers at the door with their own link or QR code.
See the Pest control referral program guideLawn care and landscaping referral software
Neighbors see your work from the street. Reward the referral when the seasonal contract is signed, and give each crew its own link to hand out on the job.
See the Lawn care and landscaping referral program guideCleaning referral software
Cleaning runs on repeat visits. Reward the first booking and every renewal after it, and cleaners can sign up a happy customer on the spot.
See the Cleaning referral program guideMoving referral software
A move happens once, so the next customer comes from a happy one or a real estate agent. Reward the referral once the move is done and paid, and give agents their own portal to send customers your way.
See the Moving referral program guideAdvisor-led setup
An advisor sets it up with you
Every business runs differently, so your advisor builds the program around how yours works, with built-in referral best practices. As close to done-for-you as possible, while keeping you in charge.
Every Referral Rock customer gets:
- A program advisor
- Reward recommendations based on your audience
- Tailored program & campaign messaging written for you
- Technical integration assistance as needed
Integrations and program types
One platform that fits your business
Connect the tools you already run, then launch whatever kind of program fits how you sell.
Connect the tools you already use
Explore all integrations
Run any kind of program
Customer referral programs
Turn happy customers into a steady source of new ones.
Build a customer referral program
Brand ambassador programs
Invite your most loyal fans into an ongoing promotion role.
Start an ambassador program
Partner & affiliate programs
Give partners a portal to refer and earn on what they send.
Launch an affiliate programExplore the product: program recruiters· reward management· the member portal
Common questions about referral software for home services
Quick answers on fit, setup, rewards, integrations, and cost.
Yes. Referral Rock works for any home services business that wins jobs through trust and word of mouth, including HVAC, plumbing, roofing, electrical, remodeling, painting, landscaping, cleaning, pest control, and moving, plus mobile service businesses that work at the customer's home.
The platform fits both big one-time jobs like a roof or a new install and recurring service like pest control, lawn care, or a maintenance plan.
Rewards can fire when a job closes or a service contract renews, not only at an online checkout.
Solar and home energy programs run a little differently and have their own guide, and so do auto repair shops and dealerships.
Yes. Referral Rock connects to ServiceTitan, Housecall Pro, and Jobber through Zapier. When a referred customer's job is completed, the referral is approved and the reward goes out, and new referrals land in your field service software ready to book.
Referral Rock also connects natively to HubSpot, Salesforce, and HighLevel, works with Keap and other tools through Zapier, and has a REST API for anything else.
Gift cards are the most popular reward our customers use and work well for one-off jobs. If you do repeat service, account credit toward the next visit keeps customers coming back, and cash gives the strongest pull when you want it.
An advisor helps you pick a type and amount that fits your average job value. For more ideas, see our guide to home services referral programs.
Yes. Many home service businesses, mobile ones especially, take payment after the job.
With ServiceTitan, use the New Payment trigger. With Jobber, use Invoice Updated filtered to paid invoices. Either way, the reward goes out once the customer has paid.
Housecall Pro sends the completed job, so if you collect payment at the end of the visit, the two happen at the same time.
Home services programs run on the Operator Plan. It's $250 a month, an affordable price for any team, including a small service crew.
The plan includes 10,000 base members, unlimited referrals, and an advisor who sets it up with you. It's month to month with no long-term contract, and a 14-day free trial lets you try it first.
Details are on our pricing page.
See Referral Rock for home services
Start a free trial or book a demo and we'll help you launch a program that fits how you work.
Not ready to talk? See a free referral flow →