Marketo (Adobe Marketo Engage) Referral Program Integration
Integrate with Marketo to sync referral leads, score referred prospects, and automate nurture campaigns for referred contacts.
About Our Marketo Referral Integration
Marketo
Integrate with Marketo to sync referral leads, score referred prospects, and automate nurture campaigns for referred contacts.
- • Marketo account
- • Zapier account
What You Can Do with Marketo
Adobe Marketo Engage is the marketing automation platform for enterprise B2B teams running account-based marketing, lead scoring, and complex nurture programs. Referral Rock integrates with Marketo so you can embed your referral program into the emails and programs you're already running, reaching the right prospects and customers at the right moment with a personalized invite to start referring.
How the Marketo Integration Works
Connect Referral Rock to your Marketo instance via Zapier
Link Referral Rock and Marketo Engage through Zapier. Marketo activity, including form fills, program status changes, and email clicks, can trigger Referral Rock enrollments and reward events automatically.
Embed referral invite links in your Marketo email programs
Add personalized One-Click-Access referral links to any Marketo email template. Each lead or contact gets their own unique link. They click once and they're enrolled in your referral program, no registration required.
Promote your referral program across nurture campaigns
Add a referral CTA to your existing Marketo engagement programs, including onboarding emails, drip nurtures, and re-engagement programs. Every email you send is an opportunity to recruit new referrers from your existing audience.
Track which Marketo campaigns are generating the most referrals
Referral Rock's dashboard shows which programs and sends drove the most new members and referral conversions. Use that data to optimize where and when you promote your referral program in Marketo.
Promote your referral program through Marketo engagement programs
Marketo's engagement programs are where your best nurture sequences live. Adding referral program promotion means every lead and customer in your Marketo programs has an opportunity to start referring.
- Add a referral invite email to any engagement program, whether onboarding, re-engagement, post-close, or ABM nurture, without rebuilding existing flows.
- Use Marketo's personalization tokens to embed each recipient's unique referral link directly in the email.
- Target referral invites to your most engaged Smart List segments, the contacts most likely to participate.
Use Zapier to automate referral program enrollments from Marketo activity
Marketo's Zapier integration means you can trigger Referral Rock enrollments based on any Marketo event, not just email clicks.
- Enroll new Referral Rock members automatically when a lead fills out a Marketo form, completes a program step, or reaches a lead score threshold.
- Pass lead data from Marketo to Referral Rock so member profiles are pre-populated, with no data re-entry.
- Trigger reward events in Referral Rock when referred leads advance through Marketo program stages.
Reach enterprise accounts with account-based referral promotion
Marketo is the platform of choice for ABM. Referral Rock fits into that model, promoting your referral program to the contacts at your most valuable accounts.
- Use account-level Smart Lists to target specific companies or personas with referral program invites.
- Combine referral promotion with your ABM playbooks to get referrals from inside your most important accounts.
- Score referred leads in Marketo based on their activity in your referral program. Referral-sourced leads often outperform other channels.
Expert setup support: Marketo and Zapier configuration included
Marketo instances vary significantly in complexity. Getting the Zapier connection right, and deciding which programs should include referral promotion, takes experience with both platforms.
- Our onboarding team will help you configure the Zapier connection between Marketo and Referral Rock end to end.
- We'll help you identify the best programs and email cadences to add referral invites to.
- You're not handed docs. You get a dedicated advisor who works through the setup with you.
Marketo Referral Integration — FAQ
“Their integrations, their obsession to be on the leading edge of their niche, the overall customizability... All in all, I saved thousands by not needing to build an app or sign up for a long-term contract.”
Need help setting up?
Every Referral Rock plan includes dedicated onboarding support. Our team will help you configure the Marketo integration and make sure everything is working perfectly. View the setup guide →
Connect Your Favorite Tools
25+ integrations to easily connect your tools and teams.
Ready to Connect Marketo?
Start your free trial and set up the integration in minutes. No credit card required.