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Referral Rock

Pricing

Grow referrals, not costs.

Simple pricing for businesses with teams, like:

Home servicesProfessional servicesB2B SaaSE-commerceConsumer appsFinancial services

For teams

Operator Plan

$250
per month

Everything a team needs to run an ongoing referral program in the background, with room for up to 10 admin users and 10 recruiters.

  • 10,000 base members
  • Up to 10 admin users and 10 recruiters
  • A program advisor to set it up with you
  • Hosted member portal and landing pages
  • Links, codes, and QR sharing
  • Email invites and reminders, sent for you
  • E-commerce and billing integrations
  • Custom domain and branding

Unlimited referrals, plus add 1,000 rolling members each month

Programs should grow naturally over time without worrying about your bill going up.

Start a trial or book a demo

Month to month, no long-term contract. Prefer annual? Save 10%. Multiple orgs or locations? Scale & Multi-Org pricing

Setup Help Included

Every plan comes with a program advisor who sets up the program with you, one-on-one: program design, rewards, messaging, and launch.

Behind your advisor is a team of specialists for messaging, design, and integrations. You're not alone with getting your program running and it doesn't stop after you launch.

One-on-one help, no additional fees.

See how your advisor works

Streamline the referral experience on one platform

The whole referral experience runs on Referral Rock, with nothing to buy or build yourself.

  • Hosted member portal with supporting pages
  • Personalized landing pages to capture referrals
  • One-click member access, no passwords
  • Automated emails & notifications
More on the member portal →

Involve your frontline team

Sales, support and field teams become referral program recruiters, with their own links and credit for every customer they bring in.

  • A recruiter portal for sales reps and frontline staff
  • Sign customers up on the spot, credited to the rep
  • Recruiter performance tracking
  • 10 recruiter seats included
More on recruiter portals →

Let us run the hard parts behind the scenes

We run the sending, syncing, and tracking, so the program keeps working without your attention.

  • Send emails that lands in inboxes, not spam
  • Track the full referral lifecycle
  • Integrations that are set up, monitored, and kept running
  • Detailed program analytics, data exports, and audit logs
More on program management →

Add-ons

To expand usage.

10,000 additional base members

For larger businesses migrating programs or working with larger customer bases.

$125/mo

1 additional program

Set up another program for additional countries, languages, rewards, or by program type: customers, partners, brand ambassadors, or affiliates.

$100/mo

10 additional users

Seats for admins and team members managing the program.

$50/mo

10 additional recruiters

Seats for frontline recruiters.

$50/mo

FAQs

What is a member?
A member is one unique email address in your program.
Who is the Operator Plan for?

Businesses with teams: service businesses, B2B companies and ecommerce brands, where sales, support and field teams earn referrals by taking great care of customers.

Most of the program runs on its own through automations. One person keeping an eye on it is enough, and it isn't a full-time job.

The plan has room for up to 10 admin users and 10 recruiters because sales, support and field staff each need access at different times.

Extra seats are $50 for 10. Multi-location and high-volume programs can move to the Scale or Multi-Org plans.

What is a referral?
A referral is when a member shares your program and someone takes action, such as signing up, making a purchase, or completing a form.
What are base members?

Base members are the members you add yourself: manual imports, CSV uploads, and one-off additions. The Operator Plan includes 10,000, and you can buy more.

Rolling members from automated sources never draw from base members.

What are rolling members?

Rolling members are members that get added from automated sources: web forms, HubSpot, Salesforce, Zapier, or the API.

You get 1,000 free each month. The allowance resets monthly and doesn't carry over. Rolling members don't count against base members.

Do disabled members count against my limits?
No. When an email address stops working, that member is disabled automatically. Disabled members do not count against any limit.
Is Referral Rock affordable for a small business?

Yes. The Operator Plan is $250 a month, an affordable price for any team. It includes 10,000 base members, unlimited referrals, and an advisor who sets it up with you.

There's no setup fee, and you pay month to month.

Are referrals really unlimited?
Yes. There are no referral caps or overage fees on the Operator Plan. The price stays $250 a month at any referral volume.
Do I need my own email tool or website?
No. Referral Rock sends the invites, reminders, and reward emails, and hosts the member portal and landing pages. You can connect the tools you already run, but nothing else is required.
What does the program advisor help with?
Your advisor designs the program with you: the reward structure, the messaging your members see, and the integration setup. After launch, the same advisor keeps reviewing performance with you.
Is there an onboarding fee?
No. Your program advisor and their team are included with every plan.
Which integrations are included?
The Operator Plan includes the integrations that connect with field mapping: email tools, billing systems, and e-commerce platforms. Anything more advanced gets scoped with your advisor.
What rewards can I offer?
Cash through PayPal or Wise, coupons, pay-as-you-go gift cards, or custom rewards you fulfill yourself.
Is Referral Rock only for tech companies?

No. Referral Rock works for any business that earns customers through word of mouth.

Home services, professional services, e-commerce, financial services, healthcare, and real estate all run on the Operator Plan.

What if I have multiple orgs, locations, or franchises?

Multiple orgs, locations, and franchises have their own plans. The Scale Plan is for one brand with more volume.

The Multi-Org Plan runs a separate program for each location or client under one account. The Scale & Multi-Org pricing page covers both.

Can I try it before paying?
Yes. There's a free 14-day trial. You can explore the software and design a program during it.