What is shared media, and what are the best ways to leverage it? What makes shared media different from paid, earned, and owned media? Find out in this shared media guide.
Trying to determine whether your SaaS will benefit from integration partnerships? Learn about the value they can deliver to your business, how to tell if you’re ready, how you can begin finding partnerships, and tips for starting them.
Combining influencer and affiliate marketing will allow you to track the impact of your social media promoters. Learn how to set up an influencer affiliate program.
You’d be surprised by how much you can learn and benefit from dark social tracking. In fact, most web traffic is left in the dark, or is misattributed. Here are a few tips on what dark social can mean for you and how it can benefit you.
What is customer advocacy software? We go over the benefits of finding the right advocate for your brand and a few of the top advocate software tools to help.
Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here.
Brand champion marketing is a very useful tool to help generate fresh leads and new sales. Read this guide to learn more about the benefits of brand champions, the different types, and how to leverage them successfully to build you brand.
How to ask someone to be a brand ambassador? We cover all the best practices for successfully recruiting brand ambassadors, including templates for your “ask.”
How to find brand ambassadors? We cover six ways to find brand ambassadors, plus different channels you can look for brand ambassadors on (and what makes the best brand ambassador).
We all know how important a referral reward is. But, what type of referral gift works best? If you are looking for something other than a cash reward, here are over 50 referral gift ideas to consider.
Learn why employee advocacy is so powerful for your marketing and employee engagement. Also learn the different types of employee advocacy, how to set up a successful employee advocacy program, and the relevance of employee advocacy software solutions.
Dig into the 11 different types of B2B social proof that experts use to grow their sales, including how you can best create them and how to overcome challenges. We’ve also got ideas for where to share your social proof besides your website.
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