20+ Catchy Referral Slogans [+ How to Write Your Own]

Your referral slogan is the first thing people see when you invite them to share. It’s often the only thing they read before deciding whether to stick around or move on.

The slogans that work best don’t just flash a reward — they make the referrer feel like they’re doing their friend a favor. That’s a meaningful difference, and it shows up in how willing people are to share.

Below: 25+ referral slogan examples organized by type, and a short guide to writing one that fits your program.

What is a referral slogan?

A referral slogan is the headline used to catch people’s eyes and convince them to join your referral program. It explains the benefits of your referral program (including the rewards), and encourages people to share your brand with their friends, family, and colleagues.

In this example from Goby, “Share Goby, Score Free Brush Heads” is the referral slogan.

Why your referral slogan matters

The referral slogan is often the deciding factor in whether people refer their friends. It’s usually the first phrase people see on your referral program landing page or in an email promoting your program. If it piques enough interest that they stick around to learn more, they’ll be more likely to share.

Use your referral slogan in:

• Your referral program email invitations
• Your social media referral program promotions
• The top of your referral program landing page
• Anywhere else you promote your refer-a-friend program

20+ referral slogans to inspire you

Let’s dive into some of the best referral slogans that get people sharing. We’ve divided them by type: reward-focused, friendship-focused, and “brand flair” focused.

Reward-focused referral slogans

People want to know right away whether sharing your brand is worth their time. Reward-driven programs get straight to the point and flash the benefits of sharing. When people see dollar signs, or notice that they’ll get something for free, they are instantly intrigued.

Of course, it’s even more attractive if they get to give something to their friend, too.

The Bokksu referral program uses a simple 4-word slogan: “Give $15, Get $15.” This is one of the most popular referral slogan formats, for good reason. It covers the incentive and how to earn it, plus highlights that the friend will receive a benefit as well.

Here are other referral slogans that follow the same strategy:

• Give $100, get $100 for yourself
• Share $10. Get $10.
• Tell your friends – you both get $50
• Get free socks – for you AND a friend 
• Invite a friend. You both earn $50.
• Free credits for your friends – and for you, too
• Invite your friends, you both earn a free ride
• Share (and earn) a free class on us
• Tell your friends, score free upgrades
• Give – and earn – a free night’s stay
• 25% off for friends, 25% off for you

Friendship-focused referral slogans

Instead of focusing on the monetary or freebie rewards, these slogans highlight the intrinsic rewards of friendship. Showcasing how someone can help a friend is a powerful incentive on its own.

GasBuddy’s referral slogan uses the power of love to drive the message. Rather than showing a reward for the referrer, it highlights how sharing lets the friend in on GasBuddy’s savings. Plus, it’s framed with a heart to drive the point home even further, and really draw the eye to the slogan.

Here are some more slogans that follow the same strategy:

• Your Friends Deserve Better Sleep
• Don’t let your friends miss out!
• Give the gift of a better shave
• Working out is more fun with friends!
• Spread the love, share awesome eats
• Brain.fm is better with friends

“Brand flair” referral slogans

These unique referral slogans show a reward or intrinsic benefit, but also inject a brand-related element to make the slogan more memorable. Use them to inspire your own slogan!

1. “Give $10, Get $10 🔥”

Omsom’s referral slogan uses a fire emoji to draw people in, and adds spice to a commonly-used referral slogan. This also ties back to the bold flavors of their signature starter packets. Plus, it shows how sharing is a “fire” thing to do!

2. “Friends don’t let friends toss and turn”

Casper’s referral program slogan expertly infuses their brand, and shows how sharing about a comfortable mattress is a great way to help friends get a more restful sleep.

3. “Share the love, baby!”

With one simple word, baby food company Little Spoon ties back to their brand niche and adds some spice to their friendship-focused slogan.

How to write a referral slogan

Now that you know why you need one, and you’ve seen plenty of inspiring examples, how to write a referral slogan of your own? Here are the essential points to consider:

Lead with what they get (or what they can give)

People want to know what’s in it for them. Highlight the referral rewards in your slogan if you’re offering an incentive. Alternatively, highlight an intrinsic benefit — helping friends, letting friends in on something great, being the one who brought the deal.

Some slogans also lead with what customers can give their friends. “Give $20, Get $20” works because it leads with the give — the friend’s benefit — before the earn.

Make the action obvious

How can people earn the incentive or reap the benefit? One word is often enough: “give,” “share,” “invite.” Don’t explain the program’s steps in the slogan — the point is to get people interested. Once you do that, they’ll be happy to learn more.

Frame it as a gift, not a transaction

This is where most referral slogans leave value on the table.

Getting-focused slogans (“Refer a friend, get $20”) center the transaction. The referrer is essentially being paid to recommend you, which can make sharing feel calculated — like monetizing a relationship. Some people will take that deal, but many won’t, because it doesn’t feel like something they’d do for a friend.

Giving-focused slogans flip that dynamic.

When the slogan centers what the friend gets — “Your friends deserve better sleep,” “Give friends a free class” — the referrer feels like they’re doing something generous, not selling something. That’s a much easier thing to do.

The best referral slogans are ones where sharing feels like a gift you’re giving, not just a reward you’re earning. Look at your slogan and ask: does this make me want to help my friend, or does it make me want to get paid? If the answer is the latter, try reframing around what your customer can give.

This isn’t about removing the reward — you can still show the incentive. It’s about which part of the slogan does the emotional work.

The best referral slogans lead with the giving element, but then leave room for the sharer reward, too.

Create your own referral slogan

The trick is to play around until you find the right angle. Try leading with the incentives first. If that feels transactional, switch to friendship-focused wording and see if that clicks better with your brand.

A good slogan gets people to stop and pay attention. But what keeps them sharing is everything else — how easy it is to participate, whether the program feels open and generous, whether the reward feels like something worth giving.

If you’re ready to build a program worth sharing, learn more about building a referral program using software — it handles the mechanics so you can focus on the message.