Category: Referral Marketing

Everything you’ll ever need to know about referral marketing resides here. We cover the basics, incentive ideas, promotion ideas, to actual referral marketing program examples.

 

Loyalty Programs are Not the Same as Referral Programs

Referral programs and loyalty programs often get confused. Referral program software and loyalty program software are in two different ballparks, read why.

/ September 19, 2019

Referral Fees: Best Practices for Success

What is a referral fee, and how can your business benefit from one? How do you calculate an ideal referral fee amount or percentage? Learn referral fee fundamentals and best practices.

/ August 19, 2019

B2B Referral Programs: The Definitive Guide

How are B2B referral programs different from their B2C counterparts? What must you establish before your B2B business starts a referral program? What are the best practices regarding program construction, promotion, and incentives? Our definitive guide has the answers.

/ August 13, 2019

Referral Program Glossary And Terms To Remember

Referral program terms can be confusing. What is referral marketing? What are other words for referral programs? This referral marketing glossary will help clear up the confusion.

/ August 1, 2019

Examples Of Referral Program Ideas for Small Businesses

Small businesses often rely on customer referrals as a way of attracting new leads. Here are some great referral programs from small businesses.

/ July 16, 2019

61 B2B Referral Marketing Statistics and Quotes

Many people see the benefits of running a referral program. But some businesses like a B2B business may still be on the edge. Here are statistics and quotes to prove how effective it can be.

/ July 11, 2019