How to Run an Employee Referral Program (For Hires Or Customers)
Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.
May 11, 2026
Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.
Inside the Dropbox referral program: what actually drove 3900% growth in 15 months, why most companies can’t copy it, and the strategies you can take away.
A 2% referral rate is the benchmark. Here’s what referral rate measures, how to calculate yours, and what actually moves it.
Download a free referral agreement template, plus a clear breakdown of when you need one and the 12 sections to include.
Weighing an employee referral program? Here are the real pros, cons, and alternatives to consider before you build one.
Direct, email, incentive, review, social — the five types of referrals, what each delivers, and what makes any of them work.
10 employee referral program examples, covering both hiring and customer programs. What each does well and what’s worth stealing.
An employee referral policy covers one of two different programs: referring job candidates, and employees referring customers. Here’s what you need in both.
The best employee referral program ideas split into two camps: refer-a-hire and refer-a-customer. Here’s what works in each — and what to skip.
How to choose creators, train them on the message, and connect them to a customer referral program that keeps rolling.
Lead referral programs work best when run as ongoing operations, not campaigns. Here’s how to build one that keeps generating leads month after month.
Telecom services feel commoditized. A referral program captures the word of mouth your service is already earning. Here’s how to build one.