Masooma Memon
Guest writer
Masooma Memon is a product-led content strategist and the founder of Ink&Copy, where she helps SaaS companies build content libraries that answer real buying questions. Her clients have included Shopify, Vimeo, Hotjar and Close. For Referral Rock, she wrote expert roundups on customer research, buyer personas, influencer marketing and lead generation.
- SaaS content marketing
- Customer research
- Influencer marketing
How Referral Rock writes, reviews and credits its articles: our editorial standards.
Written by Masooma Memon
21 articles · page 1 of 2
- The 12 Best B2B Marketing Campaigns + Why They Work Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts. Published · Updated
- Your One-Stop Guide to B2B Social Proof: 11 Best Strategies [Shared by 194 Experts] Dig into the 11 different types of B2B social proof that experts use to grow their sales, including how you can best create them and how to overcome challenges. We’ve also got ideas for where to share your social proof besides your website. Published · Updated
- Social Media Lead Generation: Is it Worth the Time? [204 Experts Help You Maximize Your Investment] Is social media lead generation worth the time investment, or should you spend more time elsewhere to generate leads? Find out what 204 experts think, plus learn 17 expert tips for how to productively and effectively drive leads from social. Published · Updated
- 9 ROI-Boosting Secrets to Leverage Nano- and Micro-Influencers [From 11 Experts] Dig into the industry’s secret tips for working with nano- and micro-influencers so you can reduce errors and maximize value. Published · Updated
- The Pros and Cons of Working With Smaller Influencers: 20 Experts Weigh In What are the pros and cons of working with smaller influencers? We break down the process to help you decide whether they’re right for your brand. Published · Updated
- 8 Ways to Identify Your Ideal Customer Profile: Qualify Better B2B Leads [From The Experts] Knowing your ideal buyers well not only refines your marketing but speeds up the sales process too. Find out how to create an accurate ICP for your business based on advice from 12 experts. Published · Updated
- B2B Lead Qualification: Top 10 Metrics to Track [From 48 Experts] It’s never easy to filter warm leads from cold ones. However, having a system for qualifying B2B leads helps. Our recent survey digs into the metrics and processes that experts use – and you can too. Published · Updated
- Why NPS Surveys Aren’t Enough to Gauge Customer Satisfaction [Expert Survey] Does NPS really give you the whole picture of customer satisfaction? Or do you need other research metrics? Find out what the experts think. Published · Updated
- The 6 Pros and Cons of Using NPS Surveys [According to Experts] NPS surveys are simple to use for companies and customers. But what about their shortcomings? Find out the advantages and disadvantages of using NPS surveys, according to 49 experts. Published · Updated
- Building Effective Buyer Personas: What to Include and Exclude [Advice From 49 Experts] You’re more likely to use buyer personas if they accurately capture your audience. We share what to include (and what to leave out) of effective buyer personas. Published · Updated
- 18 Marketing Podcasts Experts Always Listen To [+ Their Top Episodes] Too many podcasts, too little time? We’ve compiled a list of 18 best marketing podcasts [+1 bonus!] shared by experts to get you started. Published · Updated
- Voice of the Customer Research: 18 Proven Tips To Get You the Best Data Conducting customer research, but not sure if you’re doing it right? Try these 18 proven voice of the customer research tips to get the best results. Published · Updated
- 9 Expert Questions To Better Understand the Voice of Your Customer Asking the right questions helps you get the most value from your voice of the customer data. Here are 9 questions that experts ask (and you should too!). Published · Updated
- To Stock or Not to Stock? 90 Experts Share How They Source Images Stock images aren’t always the best choice, but original photography can be expensive. Find out what the experts suggest in this case. Published · Updated
- Top 8 Popular Content Management Systems [According to 16 Experts] Find out the top 8 content management systems, and why they’re so loved, according to 16 experts who use them regularly. Published · Updated
- 6 Proven Strategies to Guarantee Lasting Partnerships [And How Long the Average One Lasts] Sustaining lasting partnerships doesn’t have to be a pain. With these six expert tips, you can make sure all your business partnerships last a long time. Published · Updated
- How to Plan Lasting Partnerships: 13 Things To Keep in Mind Planning lasting partnerships takes research, communication, and most importantly, shared values. Make each partnership a great one with these 13 points. Published · Updated
- How To Use Interactive Content To Engage Audiences [10 Inspiring Examples] Looking for interactive content inspiration? We’ve got 10 crush-worthy examples and some tips to get you started on creating your own interactive content. Published · Updated
- 9 Social Media Metrics You Need to Track [+ Ones That Are a Waste of Time] Figuring out which social media metrics to track can get confusing. We look to marketing experts for the top 9 must-follow metrics (plus 3 you don’t really need). Published · Updated
- 24 Free SEO Tools Experts Use To Rank Better We asked 111 marketers to share the top free SEO tools that have helped improve their SEO game – all without spending a dime. Published · Updated
See what a referral program could do for you
Not ready to talk? See a free referral flow →