Masooma Memon
Guest writer
Masooma Memon is a product-led content strategist and the founder of Ink&Copy, where she helps SaaS companies build content libraries that answer real buying questions. Her clients have included Shopify, Vimeo, Hotjar and Close. For Referral Rock, she wrote expert roundups on customer research, buyer personas, influencer marketing and lead generation.
- SaaS content marketing
- Customer research
- Influencer marketing
How Referral Rock writes, reviews and credits its articles: our editorial standards.
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