Driving B2B Word Of Mouth: 52 Marketers Share Their Stories of B2B Referrals

If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.

/ January 16, 2020

Customer Incentive Programs: What Can They Do for Your Business?

What can an incentive program do for your business? Need some ideas on how to start your incentive program? We've got you covered. Plus, we've rounded up incentive program examples that have generated solid ROI.

/ January 14, 2020

The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing

There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.

/ January 9, 2020

14 Essential B2B Marketing Strategies For Growth In 2020 And Beyond

In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.

/ January 3, 2020

What is Customer Loyalty? Definition and Why it Matters

Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important?

/ January 3, 2020

Identify Influencers For Your Brand: How to Find and Approach Them

Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look

/ January 2, 2020