If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
What can an incentive program do for your business? Need some ideas on how to start your incentive program? We've got you covered. Plus, we've rounded up incentive program examples that have generated solid ROI.
The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing
There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important?
Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look