The Most Comprehensive Guide to Referral Programs

38+ of our best resources
Referral programs? You’ve come to the right place. We put together the best of what we’ve learned through our years of referral marketing.
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Referral programs are the most recommended marketing strategy.

They’re described as “a standout winner that can’t be touched by any other method” by Forbes, and “the second highest source of quality leads” by Social Media Today.

As a form of word-of-mouth marketing, referral programs make it easier and more rewarding for others to share your brand. It can be a customer, an employee, or a partner – whenever a referral ends in a sale, there’s a reward for their effort.

Whether you’re about to start your first referral program, or looking to improve your current marketing campaign, our referral program resource has you covered.

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Do You Need a Referral Program?

Not every business needs a referral program. We round up some must-read articles that help you decide if your business would benefit from one.

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Getting Started

Interested in trying out a referral program for your business? This section has everything you need to know about getting started, from how one works to the many referral program types.
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Referral Rewards and Incentives​

The right reward and incentive is critical to your referral program. What do you offer and how do you offer it? We share all the answers below.

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Messaging and Promoting Your Program

For a referral program to be successful, customers have to know about it. Learn how to spread the word about your referral program with the right messaging and promotion.

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Best Program Ideas and Examples

Sometimes, you need a little inspiration to create a great referral program. These successful referral program examples should get the creative juices flowing.

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Referral Software and Tracking​

Find out if automating your referral program with referral marketing software is the right approach for your business, and compare the different referral software services.

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Why Referral Programs Fail

Learn how to keep track of your referral program, what metrics to measure, and possible reasons why referral programs fail.