The Most Comprehensive Guide to Referral Programs
Referral programs are the most recommended marketing strategy.
As a form of word-of-mouth marketing, referral programs make it easier and more rewarding for others to share your brand. It can be a customer, an employee, or a partner – whenever a referral ends in a sale, there’s a reward for their effort.
Do You Need a Referral Program?
Not every business needs a referral program. We round up some must-read articles that help you decide if your business would benefit from one.
Referral Rewards and Incentives
The right reward and incentive is critical to your referral program. What do you offer and how do you offer it? We share all the answers below.
Messaging and Promoting Your Program
For a referral program to be successful, customers have to know about it. Learn how to spread the word about your referral program with the right messaging and promotion.
Best Program Ideas and Examples
Sometimes, you need a little inspiration to create a great referral program. These successful referral program examples should get the creative juices flowing.
Referral Software and Tracking
Why Referral Programs Fail
Learn how to keep track of your referral program, what metrics to measure, and possible reasons why referral programs fail.