The Most Comprehensive Guide to Referral Programs

38+ of our best resources
Referral programs? You’ve come to the right place. We put together the best of what we’ve learned through our years of referral marketing.
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referral program textReferral programs are the most recommended marketing strategy.

They’re described as “a standout winner that can’t be touched by any other method” by Forbes, and “the second highest source of quality leads” by Social Media Today.

As a form of word-of-mouth marketing, referral programs make it easier and more rewarding for others to share your brand. It can be a customer, an employee, or a partner – whenever a referral ends in a sale, there’s a reward for their effort.

Whether you’re about to start your first referral program, or looking to improve your current marketing campaign, our referral program resource has you covered.

Do You Need a Referral Program?

Not every business needs a referral program. These articles help you decide if your business would benefit from one.

Why is a referral program so important? We identify 15 convincing reasons.

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Referral programs can work for your business – they just need a little work. We share five ways to get things running smoothly.

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There are many reasons why businesses use referral marketing. We give you the six most common.

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With so many types of marketing, it can be hard to keep track of all the differences. We clear up some of the confusion between referral programs and affiliate programs.

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There’s a lot of information going around about referral programs. We separate fact from fiction.

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How do you know if your referral program is actually a success? Here are the top indicators.

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Getting Started

Interested in trying out a referral program for your business? This section has everything you need to know about getting started, from how one works to the many referral program types.

Congratulations! You’re starting to set up your first referral program. Here are some things to keep in mind while diving in.

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From general tips to referral program software, We cover all the key points of a referral marketing program.

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The path to referral program success needs more than just a nice incentive. Find out exactly what makes the tactic work.

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SaaS companies have their own market and marketing needs. We explain how a specific SaaS referral program can boost your business.

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Referring a friend isn’t as simple as it sounds – there are a number of best practices and strategies. Here are a few to guarantee success.

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How is B2B referral different from its B2C counterparts? We break down the two distinct programs.

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There are key similarities among all referral programs. We put these together to create a tried-and-tested referral template.

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Customers will have some questions before joining a referral program. Here are the most common ones to include in your referral program FAQ.

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Referral marketing goes by many names – word-of-mouth marketing, refer-a-friend marketing, and more. We round up the most important definitions.

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Referral Rewards and Incentives

The right reward and incentive is critical to your referral program. What do you offer and how do you offer it? We share all the answers below.

Referral programs can bring in a lot of new business – and referral program incentives are what get people to participate. Learn which incentives are the most attractive.

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Get some quick referral incentive ideas from our round up of the most classic types – from cash to discounts – and why they still work.

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There’s a lot to consider when deciding what will incentivize your customers. We share the different types of incentives, and pros and cons of each.

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It’s easy to think the more often you give incentives, the more customers you’ll attract. Our comparison reveals this isn’t always the case.

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Refer-a-friend campaigns have worked for many big-name brands (Airbnb, Dropbox, and Uber to name a few). Learn to launch one for your business.

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Messaging and Promoting Your Program

For a referral program to be successful, customers have to know about it. Learn how to spread the word about your referral program with the right messaging and promotion.

The more customers who know about your referral program, the more effective it will be. We share 20 different ways to spread the word.

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Landing pages are one of the most overlooked aspects of a referral program. Here are some ideas on how to create a landing page that results in more referrals.

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Emails are personal, direct messages sent straight to customers. Make the most of this communication with real-life examples.

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If you want referrals, you have to grab people’s attention. Take inspiration from a great list of catchy referral slogans.

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Program announcements are one of the top ways to promote your program. We share eight different methods, from social media to snail mail.

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Social media and referral programs are a match made in marketing heaven. Here are the best practices to create a social referral program.

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Do you need a referral message? We will explain its importance, best practices, and some examples to inspire your own referral messaging.

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Best Program Ideas and Examples

Sometimes, you need a little inspiration to create a great referral program. These successful referral program examples should get the creative juices flowing.

While there’s no one-size-fits-all solution to referrals, there are a lot of referral program ideas out there. We bring you some of the best.

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A break-down of the world’s best referral marketing programs to inspire your own word-of-mouth channel.

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Curious about what the best referral programs are? Here’s a list of referral program examples that top the charts.

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Using elements of gamification in your referral program may be exactly what you need to level up. View some great gamified examples.

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Most everyone searches, shares, and explores via mobile. This list reveals great ideas for mobile-friendly referral programs.

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Referral Software and Tracking

Find out if automating your referral program with referral marketing software is the right approach for your business, and compare the different referral software services.

The more you’re able to track, the better your referral program can be optimized. Track referrals with our free referral program template.

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Want to know the return on investment of a current or potential referral program? Calculate ROI with our step-by-step guide.

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Get an overview referral marketing software tools with this complete list of services, referral tracking apps, referral tools, and software.

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There are those who rely on referral marketing services, while other prefer DIY methods. Which one is really best?

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Referral software comes with a lot of robust features to run a complete referral program. Here’s why referral software is often better than doing it yourself.

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Why Referral Programs Fail

Learn how to keep track of your referral program, what metrics to measure, and possible reasons why referral programs fail.

So you’re thinking of launching a referral program. How do you know if you’re ready? This article and quiz will help to find out.

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Want to know the return on investment of a current or potential referral program? Calculate ROI with our step-by-step guide.

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If you know the key reasons a referral program can fail, you can better plan to prevent them from happening to you.

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There are many reasons why people join referral programs. But there are also reasons they don’t. We share why people don’t join referral programs and how to prevent it from happening

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