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Say goodbye to short-sighted referral programs

Referral Software Done Right

Run end-to-end referral programs with frictionless sharing, nudge reminders, & rewards customers actually care about. 

More referrals from your brand fans — without the pain of building the ideal referral experience yourself.

Built 🧰 for service-based SMBs, e-commerce, B2B, & tech businesses.
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Referral Rock Referral Software

Join 1,000+ companies AUTOMATING CUSTOMER ACQUISITION with REFERRAL program software

Turn happy customers into powerful referral sources

83% of customers are willing to refer after a positive buying experience — yet only 29% actually do 😞

Word of Mouth with Referral Rock

Say goodbye to short-sighted referral program software

Provide a better referral experience to get more referrals, more often. 📈

Dedicated Referral Website Portal

Make it easy for people to share and stay in the loop

A dedicated referral website portal keeps your best sharers engaged to share more often.

Seamlessly embed personalized links across email campaigns, checkout pages, and in-app experiences — no passwords needed!

Learn more > 

Member dashboard
Automated referral payments

Advanced reward management

Design rewards & incentives that drive shares

Go beyond “give one, get one” programs and create incentive programs that make an impact:
  • 50+ built-in automated reward payouts
  • Rewards on multiple buyer stages (not just an e-commerce checkout)
  • Workflows for reward controls & management

Learn more > 

CONCIERGE ONBOARDING SERVICES

Launch an effective program faster (with help!)

Skip the guesswork of launching the perfect referral program for your business.

Work with experts to design the best reward structures, promotion strategies, and technical assistance with integrations.

Learn more >

Concierge onboarding services

Engage multiple AUDIENCES WITH THE BEST REFERRAL Marketing SOFTWARE

Start a referral program that fits your audience

Run referral campaigns and affiliate programs — or incentivize with gift cards no matter who your program participants are. 

Customer Referral Programs

Refer-a-friend programs generate "ready to buy" customers for any businesses (not just ecommerce).

Brand Ambassador Programs

Start programs for any type of brand fan (e.g. customers, partners, employees, influencers). 

Brand ambassador programs

Partner and Affiliate Programs

Create portals for strategic partners that have access to large networks of potential customers. 

Automate with your systems (but not required)

Get new customers on autopilot from platforms like HubSpot, Shopify, and 50+ integrations! 

Invest in word-of-mouth marketing campaigns

Referral platforms aren’t just another marketing tool. Whether you’re a small business or a SaaS company, a tech-enabled referral program generates more consistent word-of-mouth business.

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“It’s already given us a 10x ROI. It’s so easy to use and requires minimal effort to run. We set it and forget it.”

John Bergher, VP of Sales and Marketing Ecommerce
Ecommerce
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“We've automated our entire referral process — now that it's set up, it just runs in the background!”

Yas Desai, Business Development Manager
Staffing
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"This referral software has been able to do everything I've wanted. Every time I had a question, they figured out a solution."

Emily Jarrett, Senior Manager Digital Campaigns
B2C
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“We knew your customer success team would get us set up, but we've been blown away...the entire process was so simple.”

Chelsey Benzel, Marketing Manager
B2B SaaS

FAQs

Not sure which plan is for you? 

Our consultative reps will help you understand which plans fit your business. We’ll discuss:

What is a referral program?

Referral programs are used to segment and customize how you engage your different audiences. Oftentimes, you’ll want to run multiple programs with different promotions, rewards, messaging, and more.

Word of mouth will still happen organically, but overall by having a formal program will allow you to benefit from all the brand affinity you’ve earned. Programs help you stay top of mind for longer and help you get referrals from all kinds of people.

Organic non-paid referrals share because they are motivated to share to do good for a friend and your business (altruism), but not everyone is motivated the same way. A formal program helps you cover other motivations for people to share and you can design your incentives to align with those motivations.

And of course referral marketing software can automate word of mouth.

Referrals are your new leads and customers. They are the friends and colleagues who your members referred to your business.

Largely affiliate programs are open to anyone that wants to refer your business, while referral programs are usually customers.

Another major difference is the incentive structures where affiliate programs are typically cash based while referral programs can have a larger variety of incentives like discounts, swag, and donations.

We have a great article here on referrals vs affiliates if you want to ready more.

Need to just kick the tires?

Play around with our software yourself and learn what makes us the best fit for your referral program.