If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.
One of the most effective sources of new business is getting customer referrals. Follow this 8-step framework to generate more customer referrals for your business (over 55 examples inside!)
What type of content writer is the better choice for your business---hired employees who serve as your in-house writers, or independent freelancers? Or is the real answer a balance between both types of writers? 53 marketers weigh in.