Category: Featured
Driving B2B Word Of Mouth: 52 Marketers Share Their Stories of B2B Referrals
If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
14 Essential B2B Marketing Strategies For Growth In 2020 And Beyond
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
Viral Marketing – Definition and Examples of Viral Campaigns
What makes content go viral, and what steps can you take to position your brand's content spread like wildfire? We've rounded up our favorite viral content examples for you to learn from.
AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.
How To Get More Customer Referrals [8 Step Framework w/ 55+ Examples]
One of the most effective sources of new business is getting customer referrals. Follow this 8-step framework to generate more customer referrals for your business (over 55 examples inside!)
In-House or Freelance Writers? 53 Marketers Share Their Thoughts
What type of content writer is the better choice for your business---hired employees who serve as your in-house writers, or independent freelancers? Or is the real answer a balance between both types of writers? 53 marketers weigh in.