Jessica Huhn
Content Specialist & Referral Program Advisor
Jess has been with Referral Rock since 2019. She has been a critical part of our content team and has been responsible for writing, reviewing, and maintaining our content library as well as our product support documentation. She is meticulous in her research, writing, and review process. More recently she has helped review and draft referral program messaging for our customers. This has helped her create a unique feedback loop where she sees referral programs in action, helps launch them, and also contributes to our articles.
- Referral programs
- Employee referral programs
- Affiliate marketing
- Brand ambassador programs
How Referral Rock writes, reviews and credits its articles: our editorial standards.
Written and reviewed by Jessica Huhn
489 articles · page 20 of 25
- What Are Pirate Metrics and Why Are They Important? Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics. Published · Updated
- How to Write a Brand Story in 5 Easy Steps [+ Examples] Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story. Published · Updated
- Top 10 Types of Brand Ambassadors: Which Type Is Best for Your Business? Brand ambassadors can be divided into several categories, based on their influence in the market, the type of ambassador agreement, and more. What are the types of brand ambassadors? Which type is best for your business’ needs? Find out in this guide. Published · Updated
- What Is a Brand Ambassador? Why Are Brand Ambassador Programs Important? Ambassadors are experts in your brand, who represent you in the long term. Learn more about what brand ambassadors are and how they can benefit you. Published · Updated
- Brand Reputation Management: What Does It Involve? What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here. Published · Updated
- Advocacy Marketing: Proven Tips and Strategies Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back. Published · Updated
- How Influencer Marketing Can Build Your Brand The right influencer can market your business and increase your word-of-mouth marketing. Here’s how to use influencer marketing to build your brand. Published · Updated
- How to Foster Brand Loyalty You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more. Published · Updated
- The Best Way to Increase Brand Awareness Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses. Published · Updated
- Email Drip Campaigns: Why They’re So Powerful [With Examples] What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more. Published · Updated
- 52 Marketers Share Their B2B Word-of-Mouth Referral Stories If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories. Published · Updated
- 14 Essential B2B Marketing Strategies To Grow in 2025 In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers. Published · Updated
- What Is Customer Loyalty and How It Works for Your Business Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important? Published · Updated
- Identify Influencers for Your Brand: How to Find and Approach Them Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look Published · Updated
- Reviewed Social Media Importance: Why Social is Vital For Your Business Is social media really that important? If you’re a business you might think so. We’ll cover some social media engagement strategy advice as well as the importance of social media. Published · Updated
- NPS Questions to Gauge Customer Satisfaction [+ Examples] What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out. Published · Updated
- The Top B2B Lead Generation Software List [2024] This list of B2B lead generation software can help every step of your sales process. Use these tools to turn your strategy into a B2B lead generation machine. Published · Updated
- Agile Marketing: Definition and Framework Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business. Published · Updated
- What Is Social Marketing? 10 Examples of How It Can Work for Your Business Instead of selling a product or service, social marketing “sells” a behavior that benefits society, by offering compelling reasons for an audience to change their behavior. Let’s examine what social marketing is in detail, with some amazing examples. Published · Updated
- Reciprocity in Marketing: How To Apply This Principle What is the principle of reciprocity? How does it work, and how can you use it to benefit your marketing efforts? Let’s dive in. Published · Updated
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