How to Create a Winning B2B Sales Plan [+ Free Template]
Check out a step-by-step breakdown of what goes into a B2B sales plan, how to build one that holds up, and a free template to get started.
February 16, 2026
Check out a step-by-step breakdown of what goes into a B2B sales plan, how to build one that holds up, and a free template to get started.
Most refer-a-friend rewards focus on the wrong person. Here are 8 reward ideas for both the referrer and the friend (+ how to keep your program running).
A referral link is a unique URL that tracks who referred a new customer to your business. Learn how referral links work, how to create them, and why the best programs make them effortless to share.
Looking to start a referral marketing program? We put together everything you need to know about referral marketing and how it works for your business.
The best app referral programs make sharing feel like giving a gift, not earning a commission. See 12 examples that get it right, and the principles behind them.
What is a referral code and why do you need one? We share some of the best referral code examples to explain this key piece of your referral program.
What happens when a business stops sounding like a robot that just keeps posting? Here’s what we found out when we went all-in on a human-first, unhinged social strategy.
Our best features, content, and updates from 2024.
Even if your referral program gets lots of shares, you won’t see new customers if newly referred leads aren’t compelled enough to click and convert. Here’s how to create the best possible friend experience for your program.
Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily.
These examples of subject lines for networking emails will help you follow up effectively and get your all-important messages opened and read!
Awareness, shares and reach help you predict whether you’ll get referrals. Here’s what these leading indicators mean, and how to measure and improve them.