Getting quality leads. Capturing a prospect’s attention. Standing out from the competition. The sales process can be pretty challenging. Thankfully, there are a lot of software tools to help.

In fact, the most successful teams rely on a precise stack of sales tools. But with all the software out there, how do you find the best for your business?

To make the search easier, we sifted through all the options and came up with a list of the top sales tools. We also included some basic information, like the software’s key features, plans and pricing, and overall customer rating.

Filter the sales tools by category, or browse our entire list below to see which works best for you.

First, what is a sales tool?

Sales tools are any software that helps make your selling process easier, faster, and/or more effective. This can range from a sales training tool to an all-in-one CRM (customer relationship management) platform.

Below are the most common categories for sales tools, and the ones we cover in this article:

  • Customer relationship management (CRM): Tracks and manages all customer interactions in one place
  • Sales performance management: Monitor sales team progress to determine and encourage behavior that drives success
  • Account data management: Manage a lead or prospect’s data throughout the account-based marketing (ABM) process
  • Account-based marketing and sales: Provides tools and aligns marketing and sales efforts in personalized campaigns and high-quality account leads
  • Sales coaching: Provide continuous training by analyzing sales calls, giving feedback, and establishing best practices
  • Sales training and onboarding: Get new team members integrated with customized learning paths
  • Sales enablement: Equip your team with updated sales content, playbooks, and marketing collateral to support their customer communications
  • Sales engagement: Streamline and automate steps in the sales process by integrating other channels and tools on one platform
  • Email tracking: Track emails and customer interactions, including email open rates, percent of emails read, percent of links clicked, etc.
  • Call tracking: Directly call leads or prospects, track interaction data, and store information for review and training
  • Sales intelligence: Consolidate data to improves sales process and increase success (usually uses AI/machine learning)
  • Conversation intelligence: Record, transcribe, and analyze sales calls and customer conversations (usually uses AI/machine learning)
  • Sales analytics: Access real time, data-based insights on your sales pipeline and process

Sales tools can plug into your existing systems, automate routine tasks, and track all engagement points. For every step of the sales process, there’s a sales tool that can help.

What are the key features of a sales tool?

Of course, the key features of a sale tool depend on the tool. But you’ll see the most success if you choose one that offers the following:

It addresses your actual needs. It’s nice when a tool can do so many things. But is it necessary? Look at your team’s needs and goals. Then assess whether a new sales tool will be useful or just add more busy work.

It easily integrates with your workflow. The main reason for using any sales tool is to optimize your process and productivity. Tools that are too difficult to use or require a lot of changes are probably not the right fit. Instead, find one with a reasonable implementation period your sales team can get behind.

It offers support and training. Along with the initial excitement, you can expect a good amount of questions in the first few weeks of using a new sales tool. This is where a documentation and a responsive support team makes a big difference. As you evaluate the different sales tools, reach out to customer support, ask about available training, and try a demo, if possible.

Do you need a sales tool?

Most companies already use at least one sales tool, whether it’s to schedule appointments or record sales calls. Sales tools are recommended if you work with other departments, have a lot of steps and data to keep track of, or even have more than one person on your sales team. Sales tools are also a good idea if you work with outsourced sales reps.

As you look through all the sales tools, you might realize they’re not really what your team needs. Maybe your current software is enough, or you want to explore other growth strategies. Here are a few alternative software tools that can also help optimize and grow your business:

Our evaluation criteria

Evaluation criteria Description
Pricing How much does the software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free trial or demo available Does the company offer a free trial or demo period for you to try out the software before purchase?
Customer service and support How does the company help assist you when using the software? What are the ways you can contact them for questions or issues?
Review score How do existing users rate the sales tool? Based on an aggregate score from top review sites, our rating is out of 5 stars and indicates how many people reviewed the software.
Notable features What makes the sales tool stand out? We’ve broken down the top features of each, such as dashboard customizations, management tools, and data tracking.

Note: The software is listed alphabetically – not by any order of rank or recommendation. Our aim is to put together a complete source of sales tools, and give a clear picture of all the available options.

The 52 best sales tools

Type of business:

See sales tools for:



Allego’s modern sales learning and readiness platform makes sure your sales team is ready with the skills and knowledge they need for sales success. Instead of traditional onboarding and training marathons, the platform delivers bite-sized learning that aligns with today’s dynamic business environment.

Sales teams can capture best practices and customer insights on-the-go, while individuals can access personalized, continuous training from any location. Hundreds of thousands of professionals use Allego to onboard faster, rapidly adopt best practices, and collaborate more effectively.

Key features

  • Peer learning and best practice sharing: Rapidly capture and circulate field-generated insights and best-practices across the organization
  • Asynchronous video collaboration and coaching: Reps can practice on their own and managers can coach remotely at any time. Distributed teams can engage by following users, adding @mentions, and joining inline video discussions
  • Intelligent routing and customizable scorecards: Smart exercise assignments route to respective managers and trainers for grading and scoring on any device
Pricing Free demo or trial Customer support Review score
Contact for pricing (per seat per month) Demo available Webinars, dedicated success manager, phone, email, account manager, instructional videos, video support, knowledge base, resource library 4.4 (122 reviews)



Ambition is a data-powered sales coaching and gamification platform for modern teams.

Its dynamic sales dashboard is primed for gamification and bringing sales teams together. It enables goal-setting, powers team contests, and broadcasts sales leaderboards to your entire organization.

With software that syncs your entire organization and tracks sales progress, it automatically turns your data into actionable performance insights.

Key features

  • Real-time sales dashboards: Make it easy for sales managers to make smart, fast decisions based on data, and identify opportunities for team or individual growth
  • Gamification and leaderboard software: Power your fantasy competitions, head-to-head and team-based sales contests, SPIFFS, digital clubs and awards, and celebration sales alerts
  • Unlimited integrations: Bring together all of your sales performance data so that you can measure, coach, and manage your sales teams from one central platform
Pricing Free demo or trial Customer support Review score
Contact for pricing, 5 available plans Demo available Resource library, live chat, phone, email 4.4 (328 reviews)



Anaplan focuses on providing connected planning for fast-growing enterprises. With its cloud-native platform, the company combines real-time enterprise-wide scenario forecasting with actionable insights.

Anaplan synchronizes your strategy and teams into one shareable, living platform. This gives you a trusted system of record built for agility and best performance.

Key features

  • Connected planning: Put your entire enterprise on a single platform, sharing updates in real-time and handling real-time changes across any device
  • Flexible multi-dimensional scenario planning: Enhance your ability to plan intelligently with a suite of capabilities enabled by Anaplan’s Hyperblock calculation engine
  • Predictive insights: Make faster, data-driven decisions using thousands of AI-enriched insights across your enterprises, from edge to edge, worldwide in real time
Pricing Free demo or trial Customer support Review score
Contact for pricing Demo available Email, phone, chat, resource library, events and webinars, community, documentation, knowledge base, forums 4.4 (74 reviews)



Balto, the #1 Real-Time Guidance for Contact Centers​.” The company’s AI call-guidance software provides real-time coaching and critical information during sales calls. It provides sales teams with contact centers so they can perform at the highest level humanly possible.

Using the platform, sales managers can optimize their team’s interactions with customers, increase conversion rates, and quickly iterate using real-time insight into what’s working and what’s not.

Key features

  • Powered by AI: Real-time coaching listens to both sides of a conversation and visually prompts agents with the best thing to say during every call
  • Real-time reminders: Place sticky notes on each agent’s computer, reminding them of any new strategies or team contests
  • Automated data insights: Every call is automatically converted into data, which is analyzed and added to the dashboard in real time
Pricing Free demo or trial Customer support Review score
$120 per agent, per month (10 agent minimum) Demo available Email, phone 4.4 (48 reviews)



Bitrix24 is one of the few sales tools that offers a free account for its starter business suite (in cloud). The platform is a complete suite of social collaboration, communication, task management, and even website tools for your team.

The CRM solution in particular puts customers at the center of your business, allowing your sales team to see a complete overview and juggle thousands of customer interactions at once.

Key features

  • CRM for sales teams (free): All the essential tools – sales funnel, pipeline management, sales reports, 360-degree customer view, support for repeat sales, and sales automation
  • Communication and collaboration tools: An online workspace, HD video conferencing, an actionable work chat, shared calendars, and a business VoIP phone system
  • Task project management: Time tracking, reporting, templates, task dependencies, and advanced project planning (available online and on-premise with open source code access)
Pricing Fr