Your Guide to Must-Have Marketing Software Tools
300+ tools for every business need
Looking for a way to maximize your marketing channels, and make things easier in the process? We bring you all the best marketing software tools to help make it happen
If you’re in marketing these days, you’re likely using at least one software tool.
If you’re in marketing these days, you’re likely using at least one software tool.Depending on the specific business, you may be looking for an email marketing platform, focusing on increasing websites visitors, or improving your customer experience and conversion rates.
Or, all of the above.
No matter what your marketing strategy entails, having the right marketing software can save you time and stress.
How do you know which marketing technology will work best? Every marketing team is built differently. But no matter your size or industry, our comprehensive software list has you covered.
We’re always looking for tools that help make marketing and project management easier – and we want to pass our findings on to you. Below, you’ll find the top marketing software tools categorized for every business need. Click through to create the best digital software stack for your team.
Running a rewards program? Customer loyalty software offers automation and tracking to make it a success
Influencers help promote your brand. Use these marketing solutions to manage and make the most of this word of mouth
Easily find any mentions of your brand on social media platforms, and recruit and manage your perfect brand ambassador
Online Reputation Management Software
All brands need to manage their reputation. These marketing analytics can help
Monitoring customer experience and customer data is essential. An NPS survey software makes it much easier
Lighten the load of a full calendar by integrating a real-time customer scheduling tool, complete with autoresponders
From outreach to follow-ups, here are the best marketing automation platforms
Think of a brand mention tool as your ears online – the marketing technology alerts you every time you’re mentioned
Complement marketing campaigns with these top digital marketing tools that cover A/B testing across every marketing channel
Lighten the load of your customer support or technical support team with one of these trusted help desk tools
This list can help with every step of your B2B lead generation process, whether you’re a small business or large corporation
From mobile marketing to email marketing platforms to social media management, these tools help you rise above competition
Find the right solution to manage lead data and sales efforts throughout your team
Empower your customers to refer their friends and family with these robust referral program tools
Increase conversion rates and optimize your lead management, with these seven key tools to get you started
Customer reference software can grow your brand, while maintaining happy customers
Manage and grow your affiliate programs. See our list of the best affiliate marketing software tools to fit every business need
How do you find the best sales tools for your business? We list the top ones for every step in your sales funnel
Search through our list of free and paid email marketing tools, complete with email templates and email campaign functions
One of the best ways to stand out on social media is to use visuals. We list the top tools that don’t require any training
What’s in a content marketer’s toolkit? We analyze the specific content tools marketers are using to reach their goals
With customer success comes business success. Customer success software helps you achieve both, with important insights.
A memorable webinar starts with the right webinar software. These webinar platforms can maximize efforts and results
Free Social Media Management Tools
Managing social media accounts takes a lot of work. We bring you the top (free!) social media management tools that make it much easier
Read all the other marketing playbooks we have to offer on Referral Rock Learn
