Your Guide to Must-Have Marketing Software Tools

300+ tools for every business need

Looking for a way to maximize your marketing channels, and make things easier in the process? We bring you all the best marketing software tools to help make it happen

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Your Guide to Must-Have Marketing Software Tools​ 1If you’re in marketing these days, you’re likely using at least one software tool.

Depending on the specific business, you may be looking for an email marketing platform, focusing on increasing websites visitors, or improving your customer experience and conversion rates. 

Or, all of the above.

No matter what your marketing strategy entails, having the right marketing software can save you time and stress. 

How do you know which marketing technology will work best? Every marketing team is built differently. But no matter your size or industry, our comprehensive software list has you covered.

We’re always looking for tools that help make marketing and project management easier – and we want to pass our findings on to you. Below, you’ll find the top marketing software tools categorized for every business need. Click through to create the best digital software stack for your team.

Customer Loyalty Programs

Running a rewards program? Customer loyalty software offers automation and tracking to make it a success

 

Influencer Marketing Tools

Influencers help promote your brand. Use these marketing solutions to manage and make the most of this word of mouth

 

Brand Ambassador Software

Easily find any mentions of your brand on social media platforms, and recruit and manage your perfect brand ambassador

 

Online Reputation Management Software

All brands need to manage their reputation. These marketing analytics can help

 

NPS Software Programs

Monitoring customer experience and customer data is essential. An NPS survey software makes it much easier

 

Scheduling Software

Lighten the load of a full calendar by integrating a real-time customer scheduling tool, complete with autoresponders

 

Marketing Automation Software

From outreach to follow-ups, here are the best marketing automation platforms

 

Brand Mention Tools

Think of a brand mention tool as your ears online – the marketing technology alerts you every time you’re mentioned 

 

Advocate Marketing Software

Use customer data to reach your best leads across marketing channels

 

Digital Marketing Software

Complement marketing campaigns with these top digital marketing tools that cover A/B testing across every marketing channel

 

Help Desk Software

Lighten the load of your customer support or technical support team with one of these trusted help desk tools

 

B2B Lead Generation Tools

This list can help with every step of your B2B lead generation process, whether you’re a small business or large corporation

 

Online Marketing Tools

From mobile marketing to email marketing platforms to social media management, these tools help you rise above competition

 

SaaS Lead Generation Software

Find the right solution to manage lead data and sales efforts throughout your team

 

Referral Program Software

Empower your customers to refer their friends and family with these robust referral program tools

 

Tools to Generate Sales

Increase conversion rates and optimize your lead management, with these seven key tools to get you started

 

Customer Reference Software

Customer reference software can grow your brand, while maintaining happy customers

 

Affiliate Marketing Software

Manage and grow your affiliate programs. See our list of the best affiliate marketing software tools to fit every business need

 

Sales Tools

How do you find the best sales tools for your business? We list the top ones for every step in your sales funnel

 

Email Marketing Software

Search through our list of free and paid email marketing tools, complete with email templates and email campaign functions

 

Create Social Media Graphics

One of the best ways to stand out on social media is to use visuals. We list the top tools that don’t require any training

 

Content Marketing Tools

What’s in a content marketer’s toolkit? We analyze the specific content tools marketers are using to reach their goals

 

Customer Success Software

With customer success comes business success. Customer success software helps you achieve both, with important insights.

 

Webinar Software Platforms

A memorable webinar starts with the right webinar software. These webinar platforms can maximize efforts and results

 

Free Social Media Management Tools

Managing social media accounts takes a lot of work. We bring you the top (free!) social media management tools that make it much easier

 

Read all the other marketing playbooks we have to offer on Referral Rock Learn

Referral Program
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Scale business through your most loyal customers
Affiliate Marketing
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Run an affiliate program to multiply sales and growth
Reputation Management
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Make an impact on people’s perception of your brand
Brand Strategy
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Master the best ways to build an engaging brand
Growth Marketing
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Learn how to get your business going and growing
Customer Loyalty
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Know your customers and foster long-term loyalty
B2B Sales and Marketing
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Build an effective strategy specially built for B2B
Marketing Sales Tools
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Find the perfect software tool to boost your business
Marketing Strategies
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Discover the tactics and tips that work best for you
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