Your Guide to Must-Have Marketing Software Tools
300+ tools for every business need
If you’re in marketing these days, you’re likely using at least one software tool.
No matter what your marketing tasks entail, having the right digital marketing software can save you time and stress.
How do you know which software tool will work best? Every marketing team is built differently. But no matter your size or industry, our comprehensive software list has you covered.
We’re always looking for tools that help make marketing and running your business easier – and we want to pass our findings on to you. Below, you’ll find the top software tools categorized for every business need. Click through to create the best digital software stack for your team.
About Our Types of Marketing
Paid: Marketing you pay for. Typically involves third-party platforms, and targets specific consumer segments.
Owned: Marketing through your own channels. It includes any website or newsletter, as well as any social media accounts. Even if you don’t own the actual platform, you control your account and content.
Earned: Any mention of your brand that comes voluntarily from others and which you haven’t paid for.
Approach: An overarching marketing strategy that guides all the tactics you use and decisions you make
Lead Generation: Marketing strategies focused on capturing a potential customer’s interest in your product or service
Retain Audience: Marketing strategies focused on keeping existing customers and encouraging repeat business
Content: Marketing focused on creating and distributing relevant, valuable content for your target audience