Last Updated: 12/3/2018

Another common term heard in the marketing world is influencer. But what is influencer marketing software and how is it different from other types of marketing software?

What Is An Influencer Program?

Influencer marketing uses influential people to spread the word about a business. They become promoters and advocates of the brand. Most common influencer programs rely on public speakers, celebrities, bloggers, social media gurus, and vloggers. These individuals cast out their branded content to as many people as they can.

This serves as an advertisement for a brand. It is different from referral marketing. Referral marketing is an individual sharing a brand to the people they actually know.

The gist of an influencer program is that influencers create content and share it with their entire outreach. They may review, try, or wear a product and display that experience to their following (similar to how a brand ambassador vouches for a specific product). The terms depend on what the brand is wanting to achieve.

Most of the time, an influencer program will contain a checklist of actions the influencer is to do. For example, a makeup brand may want influencers to create a Snapchat video using the product. Then they may request the influencer to upload an image of them with that product to their Instagram. They may also want the Instagram post to include a certain phrase or hashtag. On top of all that, they may want the influencer to write a review of the product.

Influencer programs incentivize the influencer to share by giving them freebies. Some programs take it up a notch and provide cash and/or other incentives for sharing. Certain brands consider the number of followers an influencer has as a way of determining the amount of compensation.

If you can imagine, this creates a pretty good marketing campaign.

What Does Influencer Marketing Software Do?

First, some brands might use different words to describe their platforms, while each brand might have different features and products, it fits into one category: Influencer Marketing.

Influencer marketing software is also known as:

  • Influencer marketing software
  • Influencer marketing hub
  • Social influencer platform
  • Influencer marketing platform
  • Influencer software
  • Influencer management software

Influencer marketing software provides a platform for influencers and brands to meet. A brand signs up for a profile and sets filters for their target influencers. Campaigns then become available to matching influencers who are on the platform.

But how does a brand know if an influencer is a good fit? An influencer submits their profile to the brand campaign. Campaigns will only become available to an influencer with matching demographics and interests.

The software allows brands to track and manage influencer requirements, as well as analytics for the campaign.

Common analytics for influencer marketing software includes:

  • engagement level
  • activities completed
  • and crowd response.

Some influencer software provides users with a checklist to finish. While others allow brands to assign single tasks at a time. To note, that usually means this one task has to be complete before the influencer can move on.

Influencer marketing software also weeds out poor performing influencers. This way brands always have a reliable list of influencers to choose from. For example, influencers who miss campaign requirements can become blocked from the platform. Or become blocked from future campaigns with that brand. Some platforms may even charge the influencer the price of the product(s).

An Example of an Influencer Program

An example of an influencer platform

Bumble and bumble ran an influencer campaign through Influenster. There were specific tasks users had to complete after receiving the product. Each task came with its own specific set of instructions. For example: when reviewing the product online influencers had to state that the product was given to them for review purposes. Then, when posting about the product on social media, the influencer had to use certain hashtags in their posts. They also had to mention the product was a complementary product. Instagram shows 490 posts using that specific hashtag!

Influencer Marketing Software On The Market

BusinessDemo AvailableUnlimited CampaignsSupport
TapInfluenceYesYesIn-App Chat, Knowledge Base, Email
UpfluenceYesYesEmail
FamebitNoYesEmail
InfluensterYesYesEmail
AspireIQYesNoIn-App Chat, Email
HeartbeatYesYesEmail, Knowledge Base
AssemblyNoNoEmail
LinqiaYesYesPhone, Email
IzeaYesNoEmail
KlearYesYesIn-App Chat, Email
MavrckYesYesKnowledge Base, Email
PixleeYesYesIn-App Chat, Email
ObviouslyNoYesEmail
TraackrNoYesEmail
GrinYesYesIn-App Chat, Email
HYPRYesYesIn-App Chat, Email, Phone Support
NeoReachNoNoIn-App Chat, Email, Phone Support

Let’s introduce the influencer software and dive into each one a bit more. Here you’ll get a brief overview of the company and see some of their top features that can help make your influencer program a success.

1. TapInfluence

Tapinfluence software

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesIn-App Chat,
Knowledge Base,
Email Support

TapInfluence was founded in 2009 as a community for bloggers. Great content creation is the epitome of their evolution and quickly led TapInfluence to become the world’s first Influencer-Generated Content Engine. The platform brings together content creators, influencers, and brands. These relationships lead to actions and meaningful content.

Influencers can sign up through the Tapinfluence platform and are matched with brands. Brands invite the influencers who are matched with them. Some influencers make influencing a full-time gig and create content for brands regularly. The best part is influencers can sign up for free.


Top 3 Features

  • Influencer Discovery – The platform helps brands discover over 50,000+ opt-in influencers. Influencer Discovery gives brands a 360-degree view of the influencer so they are able to get their best match. This feature includes audience intelligence, influencer profiles and search, and influencer performance data.
  • Easy Automation – Building and executing influencer marketing programs of any size, or complexity is made easy. Everything from influencer communication with your brand, content creation and content review, content scheduling, and social activation can be automated.
  • Analytics – Track engagement across multiple channels like blogs, Pinterest, Instagram, YouTube, Facebook, and Twitter. Analytics make quantifying engagement, total media value, and ROI easy. Including Actionable analytics, Real-time ROI, and Influencer performance.

Who Uses TapInfluence?

  • Suntrust
  • Express
  • Fossil
  • Panasonic

2. Upfluence

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesEmail Support

Upfluence Software is an all-in-one SaaS that allows brands to manage campaigns all the way from the identification process to the payout.

650 brands use Upfluence to run their influencer programs. Upfluence’s solutions are designed to help brands with their content marketing efforts by giving them a way to create a variety of content. By providing brands with a way to share impactful content, brands have an easy way to get more clients. Upfluence helps brands with the entire process of planning, creating, publishing and amplifying content.

Top 3 Features

  • Identify influencers – Locate your influencers in just a few clicks. The search engine features 20+ advanced filters and a database with over 600K+ profiles (growing every day). Customize your search with criteria such as keywords, follower count, engagement level, geolocation, language, and social platform. Screenshots of the software here.
  • Browse the latest posts – View live analytics for any influencer: with 8.7M+ content updates per day at your fingertips there’s no risk of picking the wrong influencers (but if you wanted to automate this process, their team of experts is at your disposal). Once you’ve found Influencers, you can easily create and export lists with contact information or work directly within the application.
  • Manage the campaign – Helpful templates and mass emailing allows users to contact their influencers directly within the software, manage the responses, and coordinate campaigns. Know when your mail has been opened, negotiate contracts, and easily track influencer posts with their Publisher tool. Last but not least, a payment processing platform integrated into the database simplifies influencer interactions so brands can focus on their marketing goals.
  • Track Success – Upfluence software offers social listening and reporting tools which provide analytics of published content throughout the campaign. Easily accessible reports include CTR, engagement, and shares so success metrics can be measured instantly.

Who Uses Upfluence?

  • PayPal
  • Ralph Lauren
  • Havas
  • Ricola

3. Famebit

Demo AvailableRun Unlimited CampaignsCustomer Service
NoYesEmail Support
Creators tell their product story and share your brand with their audience. Famebit allows millions of people to learn about your brand. Influencers have a way of getting their audience’s trust in products, brands, and services.
 
Getting started is easy. In 4 steps, businesses can start getting user-created content. First, a business creates their campaign. They start to receive proposals, then they select a creator, and finally, they get content. All content gets verified and approved by the brand before it goes live. This way businesses remain in control of their image.
 
Creators can signup and submit to campaigns. When submitting to a campaign, creators disclose the type of content they plan to create. They also discuss their fee and their typical campaign completion date.

Top 3 Features

  • Flexible budgets – Signing up for FameBit is free. Brands are in charge of how much they spend on content, thus it’s easy to stay within budget. Some brands choose to spend thousands of dollars per campaign. While others choose $100 campaigns.
  • Tools powered by data – Finding the right content creator is essential for any program. Famebit has an advanced filtering system for campaigns. Brands target creators that fit their needs.
  • Brand safe content – Brands can view creator profiles. Review content and proposals. Send brand specific talking points, and decide what content gets posted.

Who Uses Famebit?

  • Sony, Adidas
  • Cannon
  • Conair

4. Influenster

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesEmail Support

“Engagement For Your Brand Anytime, Anywhere” Influenster is the leading influencer marketing platform that helps brands make connections, drive engagement, and create advocates. The Influenster community is huge, with 4MM+ members that help brands gain conversations and valuable user-generated content. A community of social savvy shoppers that stay up to date on the latest products, provide reviews and share their thoughts on tested products.

Brands can hyper-target influencers to boost conversation around products and/or services. This is done by sending out VoxBoxes, which are complementary product packages sent to targeted Influensters based on their social media presence and other demographic information. Not only do influencers have to show off these specific products, but they’re also asked to provide reviews and feedback across various platforms.

Top 3 Features

  • VirtualVox – Whether brands are looking to drive contests, sweepstakes entries, attendance at events, or promote in-store deals (and more),  Influenster helps amplify the brand’s conversation and buzz.
  • Consumer Insights – Influenster delivers fast results at a fraction of the cost of traditional market research.
  • User-Generated Content – Content is authentic & original. Influencers interact with brands by creating original content that encourages word-of-mouth marketing.

Who Uses Influenster?

  • Boulder Brands
  • L’oreal
  • Living Proof
  • P&G

5. AspireIQ

Image result for aspireiq logo

Demo AvailableRun Unlimited CampaignsCustomer Service
YesNoIn-App Chat, Email Support

AspireIQ is the leading content generation platform powered by influencers.

With over 100 leading brands like Bare Minerals, GrubHub, and Madewell, Revfluence is an enterprise-grade software suite built for social, digital and PR teams to generate branded content at scale via hundreds of thousands of influencers worldwide.

AspireIQ analytics leverage millions of data points to provide real-time content feedback, increasing ROI across paid, earned and owned channels.

Revfluence automates: responding & negotiating proposals, setting guidelines & reminders, product shipments tracking, content review, tracking posts. Creators, on the other hand, can set their terms and find brands that they want to work with. Creators also get paid quickly – their PayPal accounts receive the payments – right after they share content.

Top 3 Features

  • Influencer database – There are over 500,000 influencers in the database. To find the right influencers, they have powerful search and filtering options like follower size, follower demographics, hashtag, keyword, age, location, and more.
  • Automatic staging and workflow – Their CRM-like solution makes it easy for a single user to manage hundreds of influencer relationships from outreach to payment.
  • Content Library – Because influencer content outperforms traditional studio shot content, social media managers are now becoming valuable content sources for everything from email marketing to Facebook Ads. The content library gives teams a single source to view and collaborate on this content.

Who Uses AspireIQ?

  • Ipsy
  • BareMinerals
  • GrubHub
  • Walgreens

6. Heartbeat

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesEmail Support, Knowledge Base
Heartbeat is all about girl power. Their exclusive team of women is changing the way brands connect on social. Real women are their influencers. These women are helping to change the brand-consumer relationship. Heartbeat influencers (or as they call them Ambassadors) provide authentic content for brands. Heartbeat bridges the gap between brands and ambassadors to create fluid marketing movements. “We’re changing the way marketing works forever. Welcome to a new era!”
 
Ambassadors sign up and then accept campaigns to take part in that match their profile and likes. Brands select their ambassadors in 3 steps.
  1. Pick audience – With in-depth targeting and segmentation capabilities. Select by interests, location, shopping habits, and much more.
  2. Choose marketing goal – New and established businesses have 7 different marketing objectives to choose from.
  3. Review and analyze – Brands get immediate results, analytics, and real-time campaign optimization.

Top 3 Features

  • User-Gen Content at Scale – 10,000 hyper-targeted creators to choose from.
  • Authentic Engagement – Average engagement on campaigns is above 7%.
  • Cost-Efficiency – 90% Discount on traditional influencer cost.

Who Uses Heartbeat?

  • Netflix
  • Bebe
  • Amazon
  • H&M

7. Assembly

Demo AvailableRun Unlimited CampaignsCustomer Service
NoNoEmail Support

Whether you’re a small business, medium business, or a large corporation, Assembly is a great fit. It brings all of a brand’s influencer marketing campaigns into one place on one platform for easy management. Their goal is to help brands and agencies create stellar influencer campaigns that drive results. So no matter what the end goal is, building brand awareness, getting more downloads, clicks, etc,  Assembly helps brands track and analyze the entire campaign.

Top 3 Features

  • Campaign Creation – Assembly walks you through the entire campaign creation process. They help you plan out your campaign, decide on goals, outline requirements to influencers, manage deadlines, specify payment type and more!
  • Analytics and Tracking – With Assembly’s proprietary tracking technology you can track, analytics and report on all of the following metrics – Views, Reach, Engagements, Clicks, Conversions, Content Created and ROI.
  • Communication – Important in any relationship! Through the Assembly platform, you can ensure two-way communication between influencers and brands.

Who Uses Assembly?

  • Flytographer
  • Kismet
  • Jelly Marketing
  • Shift

8. Linqia

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesEmail Support, Phone Support
Linqia combines the science and accountability of online media with award-winning service. Their AI-driven platform and team of experts is leading the transformation of influencer marketing. Their Performance Platform also serves as a social content lab. So marketers can test and amplify the best performing influencer content to drive greater ROI. Founded in 2012, Linqia works with over 250 leading national brands. Linqia’s headquarters are in San Francisco, CA, with offices in New York, Chicago, and Bentonville.
 
With Linqia, marketers can store and manage all their influencer content. Brands can view influencer content and program analytics in real time. Program analytics identify which pieces of content perform best with each audience segment. Therefore, brands can take that content and amplify it on their paid, owned, and earned media channels.

Top 3 Features

  • AI Delivers ROI at Scale: Linqia Performance Platform’s machine learning technologies from Google and Facebook help drive greater ROI for customers. The platform has analyzed millions of potential influencers in the U.S. and identified 100K that meet the criteria for success. PerformanceMatch™ uses a combination of AI-driven analysis and audience targeting to analyze influencer content and identify patterns that determine which influencers will deliver meaningful results.
  • Target Audiences: Reaching core audience demographics is critical to selecting the right influencers for your brand. Linqia combines proprietary data tracked through the platform with social data from Facebook and Twitter to determine the demographics of influencers’ audiences across multiple platforms. Customers can reach specific demographic and geographic segments across the U.S. to target influencer audiences by age, ethnicity, location, education level, and annual income.
  • Goal-based Pricing: Linqia has run thousands of influencer programs using proprietary algorithms to surface insights and drive repeatable, predictable results. They offer goal-based pricing that aligns with customer objectives, whether that be Reach (CPM), Engagement (CPE), or Traffic and Conversions (CPC). They are confident in their technology, which means they guarantee results. Linqia has a 93% customer repeat rate.

Who Uses Linqia?

  • Black & Decker
  • Gerber
  • Herdez
  • Mezzetta
  • McDonald’s
  • NBC
  • Uniqlo
  • Viacom
  • Walmart

9. Izea

Demo AvailableRun Unlimited CampaignsCustomer Service
YesNoEmail Support

IZEA is an influencer marketing platform for agencies and brands that automates influencer campaigns. The platform shortens the process and workflow, on top of providing great features for campaigns.

In 2006  Izea created the influencer marketing space. The goal was to pay bloggers for producing content for brands. Now, with over 3 million transactions under their belt, they offer marketers a software platform that covers every inch of content production and distribution through influencers.

Top 3 Features

  • Content Direction – Brands can collaborate with creators using the platform tools. This helps keep content and messaging consistent.
  • Secure Payments – Accounting headaches are eliminated. Brands can negotiate fees with two-way bidding, make direct offers and securely manage payments for campaign expenses.
  • Content Distribution – Content can be published to all major social media platforms like Twitter, Facebook, Blogs, YouTube and many more.

Who Uses Izea?

  • Kraft
  • Dell
  • Levi’s
  • Pottery Barn

10. Klear

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesIn-App Chat, Email Support

Klear is one of the world’s leading Influencer Marketing platforms. The platform offers marketers an a-to-z solution for their influencer campaigns, with a powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and campaign reports.

Klear provides an easy and user-friendly way to become influencer marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts.

Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.

Top 3 Features

  • Influencer Search Engine – Klear influencer search engine offers the marketer an easy way to find influencers by a social network, location (country, state, and even city), demographics, hashtags, gender, and more.
  • Influencer Database – The Klear database has more than 500 million social accounts on Instagram, Twitter, Youtube, Facebook, and blogs. There are over 500,000 influencers in the database.
  • Campaign Measurement – The platform helps marketers measure campaigns, monitor brands and mentions of products and see how influencers mentioned them and what was the campaign’s performance.

Who Uses Klear?

  • Adidas
  • Kayak
  • OMD
  • Huawei
  • VisitBritain
  • Wunderman
  • L’Occitane

11. Mavrck

Mavrck

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesKnowledge Base, Email

Mavrck was named a ‘strong performer’ as an influencer marketing solution by Forrester. This all-in-one influencer platform provides relationship management, workflow automation, and influencer measurements for brands to create a completely comprehensive program.

Unlike calculating the typical impressions, engagements, and clicks, Mavrck also measures online conversions, offline sales, and brand lift. They also offer proprietary fraud detection making it much easier to calculate real engagement.

Brands choose to use Mavrck to create powerful influencer marketing programs at scale. The all-in-one influencer marketing platform makes it easy for brands to discover and activate thousands of influencers, thus helping them create content across multiple touchpoints.

Top 3 Features

  • Automated Fraud Detection – Mavrck offers proprietary fraud detection for followers and engagement, unlike many of its competitors.
  • Activation Use Cases – Creating blogs, posts, videos, links, videos, ratings, reviews, and research surveys has never been easier for a brand.
  • Reward Fulfillment – Brands never have to miss an influencer payment or product shipment. Mavrck increases your efficiency and manages fulfillment for you.

Who Uses Mavrck?

  • Converse
  • Express
  • Banana Republic
  • Nike, Reef
  • JetBlue

12. Pixlee

Image result for pixlee logo

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesIn-App Chat, Email

Pixlee offers a few management tools, making it an all-in-one platform. Along with their influencer marketing solution, they offer email marketing, ads, and more.

With their influencer solution, brands can build a bigger community. Pixlee gives brands an easy to use CRM that makes discovering influencers a breeze. Brands can then sort this list to see their top engaged customers. They can even look across their social profiles to see who can provide them with the highest reach.

Top 3 Features

  • Influencer Watch List – You can identify people that are relevant to your brand and audience but have not engaged with your brand directly yet.
  • Influencer Mangement – Nix the messy spreadsheets and manage influencers easily from one platform.
  • Campaigns And Galleries – Publish shoppable content from social media influencers across marketing channels.

Who Uses Pixlee?

  • Blender Bottle
  • Sportsman Guide
  • Charlotte Russe
  • Munchkin
  • Panasonic

13. Obviously

Image result for obviously logo

Demo AvailableRun Unlimited CampaignsCustomer Service
NoYesEmail

Obviously is a full-service influencer marketing agency. They offer innovative marketing packages like white glove service to help you handle all aspects of your influencer marketing campaigns.

Obviously helps you to build and manage your influencer network, so all you have to do is focus on developing authentic relationships and accomplishing your marketing goals and strategies.

Top 3 Features

  • Influencer Identification – Use a database of over 400,000 influencers by age, gender, location, interests, quality, and aesthetic to build the community that is the perfect fit for you.
  • Shipping And Logistics – Obviously’s handles packaging, shipping, and returns so you can focus on building the best relationships with your influencers.
  • Relationship Management – Obviously knows that to give your influencers the best experience you need to be organized. Filter and sort the exact information you need.

Who Uses Obviously?

  • Sephora
  • Uni Qlo
  • Google
  • Clairol
  • Gilt
  • Lyft
  • Coca-Col

14. Traackr

Image result for traackr logo

Demo AvailableRun Unlimited CampaignsCustomer Service
NoYesEmail

Traackr powers influencer marketing programs for brands across the globe. All needs from management to measurement are tracked with the platform. Enabling organizations to optimize and scale their influencer marketing programs.

The Traackr platform allows brands to determine the ROI, establish custom workflows, and everything else needed to support ongoing influencer campaigns and relationships.

Top 3 Features

  • Global Influencer Network – Along with their already hefty database, you can upload and manage your own influencers, to keep all your data in one place. 
  • Scoring Algorithm – Gain intelligent insights and grow your global network based on real metrics.
  • Analyze 360 – See metrics on each and every influencer initiative, between content and platform.

Who Uses Traackr?

  • Orange
  • Nissan
  • L’Oreal
  • Travelocity
  • Capital One
  • 3M
  • Garmin

15. Grin

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesIn-App Chat, Email

Grin is a software that helps you run influencer marketing programs your way. With Grin you have complete control over your influencer relationships and programs, all while tracking the exact data you need. Best of all there are zero collaboration fees!

Grin offers one-click integrations, so setting up an influencer program with your existing software and processes is a breeze. Now you have a tool to easily transform your process and build you influencer efforts in one place.

Top 3 Features

  • Easy Influencer Importer – Upload your roster of Influencers in a snap. Turn each upload into its own private profile for easy managing.
  • Recruitment Automation – Publish landing pages for inbound applications and automate outbound recruits. Run campaigns while tracking everything in the process.
  • Easy Product and Payments – Import products and let your influencers choose what they want, Grin can also track the delivery, collect W9’s, and manage payments.

Who Uses Grin?

  • Sony
  • Zumiez
  • Rockstar
  • Trifecta
  • DIFF
  • Iheartmedia

16. HYPR

HYPR Influencer Marketing Platform

Demo AvailableRun Unlimited CampaignsCustomer Service
YesYesIn-App Chat, Email, Phone Support

HYPR is an in-depth influencer marketing platform that houses profiles and audience demographic information for over 10 million influencers across major social channels. It is the World’s largest and smartest influencer marketplace that allows marketers to reach large audiences at scale.

Marketers can target influencers based on their audience demographics such as age, location, and interests. HYPR gives access to these audience insights and is paramount to running a successful influencer marketing campaign.

Top 3 Features

  • Effective Search and Discovery – Houses 10 million and more influencers across all the major social networks.
  • Connect with Influencers – Many influencer profiles contain direct contact information making it easy to connect at any time.
  • Understanding the Influencer’s Audience – Every influencer profile on the platform has detailed audience demographics.

Who Uses HYPR?

  • Pepsi
  • PopSugar
  • Bloomberg
  • Hulu

17. NeoReach

NeoReach | Influencer Marketing Platform

Demo AvailableRun Unlimited CampaignsCustomer Service
NoYesIn-App Chat, Email, Phone Support

NeoReach has managed over $250 million worth of influencer marketing campaigns to date. So whether you are looking for a YouTube superstar or an Instagram micro-influencer, you’re in good company.

Analyze the fans of influencers with our comprehensive audience demographics and insights, and start exploring the influencer partnerships, campaigns, and metrics of various brands.

Top 3 Features

  • Creator and Industry Analysis –  Unlock historical performance and pricing insights on social influencers. 
  • Cross-Channel Social Profile & Conversation Analysis – Access cross-channel social footprints and analyze audience demographics and psychographics.
  • Custom Reports – Customized influencer lists and reporting available upon request.

Who Uses NeoReach?

  • Airbnb
  • World Of Tanks
  • TLC
  • Investigation Discovery

That’s a wrap

Influencer marketing programs use the power and influence of highly followed individuals. Unlike referral marketing, this type of marketing is for larger groups of people and is a less individualized and personalized action. Though the influencer gets to add their own spin on the content used to drive followers to a specific brand, they are not seeking out specific individuals.

Do you know of any other influencer marketing platforms? Or have you ever been a participant in an influencer program? We’d love to hear about it.

Posted by Megan Mosley

Megan Mosley is a writer for Referral Rock. You can find her poking around online or tweeting about marketing, small businesses, SEO, or even sharing funny memes. She is addicted to coffee and uses it as a fuel to keep her going through the day.