Red Bull Student Marketeers. Bumble Honeys and Queen Bees. The SephoraSquad.

Many of today’s most successful businesses rely on brand ambassadors to add new life to their marketing campaigns.

Discovering and partnering with the right brand ambassadors requires dedication. Thankfully, brand ambassador software can make the process much easier for marketers, and take your ambassador campaign to the next level.

Brand ambassador software helps you plan, manage, and track the performance of your ambassador marketing campaign.

Today, we’ll provide an in-depth review of the top 13 brand ambassador software programs on the market in 2022. We’ll also go over what features to look for in brand ambassador software, and what businesses can benefit most from using a brand ambassador platform.

Our software evaluation criteria

To help get your brand ambassador program off to a good start, our team has done extensive research on the leading brand ambassador program software. We used the following criteria to evaluate our final list:

Evaluation criteria Description
Pricing How much does the brand ambassador software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free demo or trial Does the company offer a free trial, free plan, or demo period for you to try out the software before purchase?
Customer support How does the company help assist you when using the brand ambassador platform? What are the ways you can contact them for questions or issues?
Review score How do existing users of the brand ambassador software rate the program? Based on an aggregate score from top review sites, our rating is out of five stars and indicates how many people were included in the software review.
Key features What makes this brand ambassador platform stand out? We’ve broken down the top features of each, such as brand mention searches, gamification features, ambassador management software, and ambassador tracking.

12 top brand ambassador software solutions

Now that you know the basics of brand ambassador software features, let’s get to the actual marketing platforms. We came up with 12 of the most recommended brand ambassador solutions for you to consider.

Note: The software is not in any particular order of rating or recommendation. Our aim is to put together a complete source of brand ambassador software, and give you a clear picture of all the available options.

Brand ambassador softwarePricing Free demo or trial?Customer supportReview score
Referral RockStarting at $200/monthFree trial and demoOnboarding specialist, customer success managers, chat support, product and resource guides, support center, webinars4.5 stars (55 reviews)
SocialToasterStarting at $350/monthFree demoOnline support4.06 stars (21 reviews)
Brand24Starting at $69/monthFree trial Email, FAQ4.68 stars (335 reviews)
ZuberanceN/AFree demoN/AN/A
BrandChampStarting at $249/monthFree demo FAQ, knowledge base5 stars (2 reviews)
Influitive AdvocateHub$1,999/monthFree demoEmail, phone, knowledge base, webinars, Influitive Institute4.52 stars (562 reviews)
Brand Ambassador N/AFree demoEmail, FAQN/A
MobilizeN/AFree demoKnowledge base, chat, dedicated success manager (with higher-level plans)4.63 stars (108 reviews)
AwarioStarting at $24/monthFree trial Email, learning center, chat, FAQ, account manager (with higher-level plans)4.32 stars (77 reviews)
BrandBassadorN/AFree demo Chat4.6 stars (33 reviews)
Social SeederN/AFree demo Chat, email4.58 stars (15 reviews)
AmbassifyStarting at $800/monthFree demo Help center, training, webinars4.55 stars (27 reviews)

Referral Rock

referral rock brand ambassador software

Referral Rock was founded as a referral program software to help any business get more customers using the power of their own network. Since then, our platform has grown and now offers the flexibility to run brand ambassador campaigns, partner programs, affiliate programs, and more.

Any type of business can design programs to easily enroll brand ambassadors and advocates, capture the new leads they bring in, and instantly issue rewards for every sale.

Referral Rock automates every step of the process so you can focus on the success of your brand ambassador program.

Pricing Free demo or trial Customer support Review score
$200-$800/month (enterprise plan also available) Free trial and demo ​​Onboarding specialists, customer success managers, chat support, product and resource guides, support center, webinars 4.5 stars (55 reviews)

Brand ambassador software features

  • Mobile app and API integration: Referral Rock offers a convenient mobile app and API integration, allowing you to customize the solution to fit your business workflow.
  • Identify and enroll individual brand ambassadors: Once you determine the ambassadors that fit your program (whether they’re customers, affiliates, partners, or other advocates), you can easily enroll them into your program and even personalize their campaigns.
  • Easily track and manage your program: Both you and your brand ambassadors can manage individual campaigns and monitor key performance indicators right on the platform’s dashboard.
  • Flexible reward system: Incentivize your brand ambassadors by offering different incentives for different campaign segments, including cash, points, credits, or gift cards. The reward process can also be automated and adjusted as needed, and can handle tiered ambassador incentives, commission payouts, and recurring rewards.

referral rock brand ambassador software

Our take

Referral Rock is a robust platform that can run any type of incentive-based program. It works for both online and offline businesses, and can be customized to your unique business needs. With 25+ integrations and automated reward payouts, you can get a brand ambassador program up and running in just a few steps.

And if you need any help, our dedicated customer success team is known for its expert services and support. But don’t just take our word for it – see what other businesses have to say.



social toaster

With SocialToaster, customers and other potential brand advocates can sign up for a virtual “fan club” centered around your brand. All they have to do is complete a simple form and connect their social media accounts.

These superfans can then share specific pieces of branded content on social media in exchange for accumulated points. Plus, they also get points each time their friends reshare or click on their content.

Pricing Free demo or trial Customer support Review score
$350-$1,300/month (enterprise plan also available) Demo Online support (live support for higher-level plans) 4.06 stars (21 reviews)

Brand ambassador software features

  • Engaging gamification: Fans accumulate points when they share content, their content is reshared by others, or their friends end up joining the “fan club.” There are also giveaways and contests where fans compete to win prizes on a daily, weekly, or monthly basis.
  • Individual share tracking: Tracking the shares of individual fans allows you to identify your brand’s most engaged superfans, and double down on the most successful areas of your program.
  • User-generated content (UGC) contests: Higher-level plans let you run contests to drive UGC, which is an authentic way for advocates to share their own unique perspectives about your brand.


Our take

Although we love the gamification features and the ability to identify top advocates, we wish SocialToaster would let fans customize the messages they post on social media platforms. SocialToaster requires fans to share exact messages from your brand in order to earn points, with no opportunity to personalize the text for their situation and audience.

True brand ambassadorship is all about using your own authentic voice and messaging to promote a brand, rather than just parroting messages your brand feeds them.



Brand24 is a social monitoring software. It’s all about keeping a close eye on what people are saying about you online in real-time.

From a brand ambassador program perspective, this helps streamline your search for enthusiastic, authentic ambassadors via social media, and then lets you keep tabs on what each ambassador posts on their channels.

Pricing Free demo or trial Customer support Review score
$69-$399/month Free trial Email, FAQ 4.68 stars (335 reviews)

Brand ambassador software features

  • Real-time social media monitoring: Brand24 alerts you to social media and other online mentions of your brand name, relevant keywords, and hashtags as they happen.
  • Discussion volume chart: Identify any sudden changes in the discussion about your brand. This allows you spot any problematic issues and protects your online reputation before anything escalates.
  • Influence score: Each mention found by Brand24 comes with an influence score, or index of the person’s authority. This is a great factor in choosing a brand ambassador with strong influence over their audience. You can even view detailed data about the impact of each individual’s post.


Our take

Brand24 is a great choice for finding passionate potential ambassadors, without having to do any manual social media searches. And thanks to Brand24’s influence score, you can simultaneously evaluate the brand ambassador’s authority in their niche.

Although it analyzes the reach of each ambassador’s posts, you will need other tools to track some key metrics, such as click-through rates and conversions.



A full-service brand ambassador platform heavily used by both B2B and B2C companies, Zuberance is committed to building an “advocate army” for your brand. The fully customizable platform identifies potential brand ambassadors for you through surveys, social media, and brand ambassador reviews, and then gives these advocates the tools to create and share branded content from their own authentic perspectives.

Zuberance reports to have run “over 1,000 advocate marketing programs and campaigns for more than 100 consumer and business brands.”

Pricing Free demo or trial Customer support Review score
N/A Demo N/A 4.4 (15 reviews)

Brand ambassador software features

  • Brand ambassador identification: Identify the best brand ambassadors using NPS surveys and other customer satisfaction surveys. The platform also identifies glowing social media comments and positive reviews to find customers who would make authentic brand ambassadors.
  • All-in-one communication suite: A customized platform is tailored to your brand, allowing you to mobilize brand fans through email, SMS, and social media. Invite ambassadors directly to your customized portal, where they can publish reviews, photos, videos, testimonials, and more, using the social channels and third-party platforms of their choice.
  • Extensive tracking: Track an extensive list of brand ambassador metrics, including the percentages of ambassadors sharing each type of content, estimated reach and impressions per ambassador, and the conversions each ambassador generates.


Our take

If you’re looking for a full-service brand ambassador management software that finds reliable ambassadors and organizes everything in one place, Zuberance may be the platform for you.

However, the lack of disclosed pricing and other plan information may indicate that Zuberance is best suited for larger businesses.



BrandChamp offers comprehensive tools for growing, managing, and tracking your ambassador program. It gives brand ambassadors the creative freedom they need, while making it easy for you to monitor and approve their posts, and automatically reward them for their efforts.

BrandChamp integrates with major ecommerce platforms, and is mainly geared towards online-only businesses.

Pricing Free demo or trial Customer support Review score
$249-$1,530/month Demo FAQ, knowledge base 5 stars (2 reviews)

Brand ambassador software features

  • Easily monitor diverse activities: Approve brand ambassador activities across multiple social media platforms from your dashboard in one click. You can also set rules, assign specific activities, and agree on tasks with individual ambassadors.
  • Automated, custom rewards: Automatically distribute custom rewards whenever a brand ambassador meets the agreed requirements. Ambassadors can also track the status of each of their activities and see how far they have to go before earning the next reward.
  • Detailed tracking: Track the performance of each brand ambassador, post, and campaign, including social shares, sales generated, conversion rates, clicks, and engagement.
  • Ecommerce integration: BrandChamp integrates with Google Analytics, Shopify, WooCommerce, and Amazon, allowing you to track sales through ambassador discounts, links, and cookies.

Our take

BrandChamp is a full-suite ambassador program software that gives you and your brand ambassadors a great deal of creative freedom. It also places a strong focus on ecommerce, which is great if you’re running this type of online business. But brands outside of the ecommerce space may find that BrandChamp is not the best fit.

BrandChamp handles nearly everything, except finding ambassadors. You will need to find brand ambassadors manually or use another software to handle your search process.

Influitive AdvocateHub


Influitive’s AdvocateHub is all about blending curation with gamification. Your brand can present fully customized challenges to each brand ambassador, with new suggestions popping up as each challenge is completed.

The platform’s points system makes it easy to track an ambassador’s progress and reward them for their efforts.

Pricing Free demo or trial Customer support Review score
$1,999+/month (with custom digital community plan available) Demo Email, phone, knowledge base, webinars, Influitive Institute 4.52 stars (562 reviews)

Brand ambassador software features

  • Challenge curation: Set up a number of engaging challenges for brand ambassadors, from creating specific social media posts, to answering community questions, to providing feedback on the brand. Challenges can be fully customized based on your brand’s needs, and curated for each ambassador based on their preferences, social audience, demographics, and past completion of challenges.
  • Exclusivity for ambassadors: AdvocateHub lets you grant brand ambassadors access to exclusive content (e.g., insider info, sneak peeks at new products, company seminars). This is the perfect way to build lasting relationships with your brand ambassadors.
  • Advocate community: Brand ambassadors can interact with fellow ambassadors, answer questions, and give each other support. They can also communicate with company representatives, so they’re always in the loop.


Our take

Influitive AdvocateHub is a gamified brand ambassador management platform. It also places heavy emphasis on community and gives ambassadors all the info they need within an exclusive portal. However, the high pricing that isn’t fully transparent indicates that AdvocateHub is likely be too expensive for most smaller businesses.

Brand Ambassador

brand ambassador co

Perhaps unsurprisingly, the software called Brand Ambassador covers both the ambassador search and management aspects of a brand ambassador program. It not only grants ambassadors creative freedom, it also facilitates easy tracking and offers robust tracking metrics, including monetary value translation.

Pricing Free demo or trial Customer support Review score
N/A Demo Email, FAQ N/A

Brand ambassador software features

  • Value-centric tracking: Engagement metrics are translated into actual dollar amounts, so you can see the ROI of each brand ambassador, as well as your ambassador program as a whole.
  • Balanced personalization and gamification: Directly communicate with brand ambassadors, suggest types of content for them to post, and still let them retain their creative voice. No matter which types of organic content they post, a gamified points meter and the ability to move up reward tiers can keep ambassadors highly motivated.
  • Brand ambassador app: Ambassadors can create and post content, ask questions, and view their engagement statistics and points straight from an app built just for your brand. (They can also access these same features from a web portal.)

brand ambassador app

Our take

Although it’s great that Brand Ambassador streamlines the search, management, and tracking aspects of running an ambassador program, they don’t provide much information on their ambassador-finding features beyond a few brief mentions. A lack of available pricing also makes it difficult to compare Brand Ambassador to similar software.



Mobilize is an internal communication platform built to quickly convey information to your employees and representatives.

Although Mobilize is mostly focused on communicating with brand ambassadors, it also assists with the ambassador-finding process. Notable users of Mobilize include Salesforce and the United Nations.

Pricing Free demo or trial Customer support Review score
N/A Free demo Knowledge base, chat, dedicated success manager (with higher-level plans) 4.63 stars (108 reviews)

Brand ambassador software features

  • Extensive community: The platform allows you to start and manage community-wide conversations and resources, which help give all your brand ambassadors the information they need to stay in the loop.
  • One-on-one communication: Personal conversations are also easy, allowing you to chat directly with each of your brand ambassadors (or allow them to contact you for questions). Ambassadors can converse with each other, access exclusive perks, learn insider info, and celebrate victories together.
  • Ambassador recruitment: Use Mobilize to create a brand ambassador application form, and filter potential ambassadors based on demographics, interests, and level of engagement.


Our take

Mobilize is tailored for community-building, which means it works well in managing and motivating your brand ambassadors. A notable concern is that it doesn’t have a way to track ambassador sharing and sales, which can make things difficult as your brand ambassador program begins to scale. Lack of pricing transparency also makes it tough to plan for (and means it’s likely on the expensive side).



Awario is a social listening software (similar to Brand24), which means it tracks all real-time mentions by people already talking about your brand. This feature allows you to find potential ambassadors who are currently sharing their love for your brand in an enthusiastic, authentic way.

Pricing Free demo or trial Customer support Review score
$24-$399/month Free trial Email, learning center, chat, FAQ, account manager (with higher-level plans) 4.32 stars (77 reviews)

Brand ambassador software features

  • Real-time mention monitoring: After you input your brand name and other relevant keywords into Awario, the platform alerts you any time your brand is mentioned. You can tag these mentions as positive or negative and score them based on the user’s reach, helping you find the best ambassadors who genuinely love your brand.
  • Streamline searches: Use Boolean logic to track very specific mentions of your brand or other keyword, and use negative keywords to exclude irrelevant mentions.
  • Instant engagement: Reply to and reshare mentions right from the Awario platform. This is great for potential brand ambassador outreach or to repost content straight from your brand’s own account.


Our take

Like Brand24, Awario is a great choice to help you find and screen brand ambassadors based on real-time mentions. We love that Awario lets you see the number of times a prospective ambassador has mentioned you, and that you can reply to the ambassador directly from Awario.

However, it can take some time to learn the Boolean logic and get the searches you’re looking for. You will also need another tool if you’re hoping to automate any management and tracking tasks in your brand ambassador program.



BrandBassador is an app-based ambassador management platform focused on gamifying ambassador tasks. Prospective brand ambassadors can apply to your program through the app and, if they’re accepted, are immediately given all the information they need to represent your brand.

Meanwhile, program management and tracking is also easy using the platform’s admin dashboard. BrandBassador has over 250,000 active users across the globe, increasing your chances of finding the best brand ambassador for your business.

Pricing Free demo or trial Customer support Review score
N/A Demo Chat 4.6 stars (33 reviews)

Brand ambassador software features

  • App-based ambassador hub: Access a wide source of potential brand ambassadors through the BrandBassador app. With over 250,000 active users, you can build an ambassador community of your most loyal customers and fans.
  • Convenient automation: BrandBassador automates the process of assigning missions to brand ambassadors, tracking earned points, and rewarding ambassadors based on their value to your brand.
  • Tracks what matters: Track sales through links and brand ambassador discount codes, and view your program’s sales stats on your dashboard (which can be organized by preferred time period).
  • Plug-and-play integrations: Easily integrates with major ecommerce platforms, such as Shopify, WooCommerce, and Magento.


Our take

BrandBassador brings a wealth of experience in running brand ambassador programs and gamifies the experience for ambassadors. Plus, the tracking dashboard makes it easy to check the ROI of your ambassador program.

But, as is the case with some other programs on this list, there is no mention of BrandBassador pricing, which makes it difficult to fully compare the software to other options.

Social Seeder

social seeder

Social Seeder’s ambassador program software is aimed at driving advocacy from employee-ambassadors, but it also might work for engaging other fans. It’s all-in-one solution makes it easy for employee-ambassadors to spread the word across their social networks.

Brands recruit, activate, and engage ambassadors through the platform, and are then able to harvest the fruits of their labor. In a strong departure from many of the other software programs on this list, SocialSeeder fully rejects gamification in favor of more intrinsic motivators.

Pricing Free demo or trial Customer support Review score
N/A Demo Chat, email 4.58 stars (15 reviews)

Brand ambassador software features

  • Employee engagement: Easily ask employees and other fans to become your brand ambassadors, update them on news and stories via app or email, and encourage them to share the stories that resonate on social media.
  • Engagement tracking: Monitor the numbers and rates of brand ambassadors viewing and sharing the content you recommend. Find out which campaigns drive qualified leads to check out their content and get recommended engagement benchmarks to continuously improve your program.

social seeder

Our take

Social Seeder seems like an easy-to-use tool for driving engagement. It promotes authenticity because extrinsic rewards aren’t the main focus of the brand ambassador program. Instead, it focuses on relationship-building, which is essential to a successful ambassador program (and beneficial when your ambassadors are also your employees).

However, there’s not much information available about their plans. We also couldn’t discern how much room Social Seeder gives for brand ambassadors to directly share their own authentic stories (although we imagine the community structure would promote this). In addition, it doesn’t seem like the right solution for mobilizing customer-ambassadors, given its clear focus on employees.



Ambassify is another platform aimed at activating employee-ambassadors – it turns employees into a valuable force of brand advocacy. The platform covers all aspects of starting and managing a brand ambassador program, from recruitment to management to tracking.

Pricing Free demo or trial Customer support Review score
$800-$1,200/month, custom enterprise plan available Demo Help center, training, webinars 4.55 stars (27 reviews)

Brand ambassador software features

  • Promote employee-brand relationships: Communicate insider info to your employees, gather feedback and insights, and build community so they feel valued and become engaged advocates. Flexible tasks and structures let you choose your community structure based on what will best keep your employees most engaged.
  • Program gamification: Reward employees for social sharing, commenting, reviewing, internal feedback, and community-building actions with points that can be redeemed for prizes. A leaderboard feature is also available.
  • Advocate- and campaign-level tracking: Monitor reach, engagement, NPS, and ROI of your campaign. You can also examine each brand ambassador’s demographics and sharing history, and divide them into relevant groups to better reach segments of your audience.
  • Multiple integrations: Ambassify integrates with Zapier, HubSpot, Salesforce, PayPal, MailChimp, and more.


Our take

Ambassify is a great option for harnessing the power of your employee voices. Pick Ambassify over Social Seeder if you want to gamify your employee engagement or allow more freedom to share their authentic thoughts – it seems to be stronger in those areas.

The higher price points position Ambassify as an enterprise solution. It also doesn’t offer a self-service option, and you will need to spend time with their reps for your initial set up.

What to look for in the best brand ambassador software?

Now that we’ve covered the features of 13 top brand ambassador software options, how can you choose the right one for you?

In addition to helping you enroll, manage, and communicate with ambassadors, and analyze track your ambassadors’ activities, the best brand ambassador software will also:

  • Be flexible enough to work with any reward system you desire
  • Let you personalize each of your ambassadors’ campaigns
  • Automate several aspects of ambassador management, including tracking, rewards, and ambassador engagement
  • Offer detailed options to track and analyze your ambassadors’ efforts, with all the data you need to refine your program
  • Integrate with your existing marketing stack of third-party software platforms, including your CRM

Benefits of brand ambassador management software

You might wonder, do you need brand ambassador software at all? After all, most businesses start out managing their brand ambassador programs with spreadsheets and standard messaging tools. But while these DIY tools can do the job, all the information can get a bit tangled when you start engaging more ambassadors. It can become very difficult to track ambassadors’ efforts, communicate with them, and reward them in a timely manner.

If you’re working with several different ambassadors, social media channels, and types of user-generated content, using brand ambassador software just makes more sense. A brand ambassador platform automates ambassador management, tracking, and rewards, and streamlines your communication efforts.

The main benefit of using brand ambassador management software is efficiency. The right software tool can save your business time and effort, and allow you to focus on growing your overall marketing strategy. You’ll need software if you want to scale.

Plus, no matter what type of brand ambassador you decide to work with, an organic, user-generated marketing strategy usually yields much greater ROI than traditional paid advertising.

Frequently asked questions (FAQs)

Still have questions about brand ambassadors and brand ambassador software? Look no further.

Who is a brand ambassador?

A brand ambassador is someone who actively represents your brand in public, both online and offline. They already love your brand and its products, and have built up their own following. Therefore, they’re the perfect person to increase brand awareness among their networks and be a long-term face of your brand.

Why are brand ambassadors important?

As a notable personality who officially represents your brand, an ambassador can successfully drive sales and grow your business through word-of-mouth marketing. The right brand ambassador helps your business stand out and establishes a level of trust in the market.

Brand ambassadors have several skills and characteristics that help them represent you. They’ve already built a name and following in their niche. Partnering with them can result in instant brand awareness and amplify your growth.  This will also create warm leads, as the ambassador’s following trusts their recommendation (making the followers more likely to purchase from you).

What exactly is a brand ambassador program?

Put simply, a brand ambassador program is the formal system you’ll use to manage ambassadors, track their efforts, and reward them for their hard work. It standardizes the way your company works with all of your individual ambassadors.

Usually, a brand ambassador program is focused on a specific goal, such as increasing brand awareness, driving conversions, or accelerating sales.

What is brand ambassador software?

Brand ambassador software is an end-to-end platform that helps you discover, manage, and build long-lasting relationships with your brand ambassadors.

With a brand ambassador platform, you can easily communicate with your brand ambassadors, automate time-consuming tasks, and focus on scaling your marketing efforts.

Do I need brand ambassador software?

As covered above, you can start out managing your brand ambassador program manually if you only have a very small amount of ambassadors. But if you want your ambassador program to efficiently scale, you need brand ambassador software. Brand ambassador software will automate all aspects of tracking and rewarding your ambassadors, and will make communication with ambassadors much easier.

What does brand ambassador management software offer?

Brand ambassador software makes it easy for businesses and brand ambassadors to work together. It automates and streamlines ambassador identification, tracking, and management tasks.

Once ambassadors are on board, brand ambassador software will track activities, reward ambassadors, and provide thorough campaign performance analytics.

Here are the main features brand ambassador software offers:

  • Omnichannel social media campaign and brand ambassador management
  • Ability to discover and recruit brand ambassadors via social media platforms and other channels
  • Detailed tracking and automated management of ambassador activities
  • Real-time communication between brands and brand ambassadors
  • Verification of social posts and other ambassador-generated content
  • Analytics and reports for referrals, sales, and overall reach
  • Clear system to issue and track ambassador payment and rewards (e.g., points, incentives, referral commissions, gift cards, free products, etc.)
  • Storage and management for user generated content (UGC)

How can you create a successful brand ambassador program?

In addition to choosing the right brand ambassador software, you’ll need to know your ideal brand ambassador, find and recruit the right ambassadors, offer motivating rewards, and follow ambassador management best practices.

Visit our complete guide for everything you need to know about running a brand ambassador program. 

Will brand ambassador software work for my business?

Brand ambassador programs – and therefore, brand ambassador management platforms – only work if your brand identity and brand story are established.

A brand ambassador program works especially well for businesses that:

  • Are in highly competitive or commoditized industries
  • Sell more expensive items
  • Target a specific niche (i.e., sportswear, organic food, gamers)

It also helps if your brand already has a social media presence.

Once these elements are in place, the right brand ambassador software can ensure a smooth integration with your existing marketing strategy.

What are alternatives to brand ambassador management platforms?

If you’re running a few different marketing programs, you might want to know what makes brand ambassador software different from the tools you’re already using. Or maybe brand ambassador software isn’t what you’re looking for at the moment. There are many other digital marketing tools you can use build your own software stack.

Here are some alternatives to brand ambassador software:

Influencer marketing software

Influencers and brand ambassadors both represent your brand. But there are several key differences between brand ambassadors and influencers:

  • Influencers represent your brand in the short term, while ambassadors represent your brand through long-term relationships.
  • Influencers haven’t necessarily used your product before you recruit them to promote it, but brand ambassadors are typically existing fans of (and advocates for) your product.
  • Influencers promote your brand online, but brand ambassadors promote your brand both online and offline.

Because of these key differences, influencer program software is placed in a different category from brand ambassador software.

If you’re more interested in working with influencers for your brand, this list of influencer marketing software may be a better fit.

Advocate marketing software

Advocate marketing software is an umbrella term for any type of software used to find representatives to promote your brand. In fact, ambassador program software is one type of advocate marketing software.

The term “advocate marketing software” is also commonly used to refer to employee advocacy software, which is a sub-type of brand ambassador software. Employee advocacy software empowers your employees to represent and advocate for you in the long term (see Referral Rock, Social Seeder, and Ambassify in our list above).

Referral marketing software

Referral marketing software helps you set up a customer referral program. It rewards your customers, partners, employees, and other brand fans for sharing you with others in their network. The software can also be used to  reward any new referred customer the first time they make a purchase, increasing their engagement and customer loyalty.

Another major benefit of referral software is its ability to track all shares and sales, and easily monitor the ROI of your referral program. The reward and tracking features in referral marketing software make them flexible enough to also manage brand ambassador programs (see Referral Rock in our list above).

Affiliate marketing software

Affiliate program software lets you distribute affiliate links for content creators to place on their personal channels. Whenever someon clicks on the affiliate link and makes a purchase, the affiliate software tracks the sale and awards the responsible affiliate with a cash commission.

Affiliate software is similar to brand ambassador software, but the way affiliates and ambassadors operate is a bit different. Affiliates focus on driving sales, whereas ambassadors are more focused on building relationships and showcasing products genuinely.

PRM software

PRM software helps you recruit, and manage relationships, with, marketing and sales partners. It lets you track the sales your partners make and instantly give incentives once partners earn them. Some brand ambassador software programs (including Referral Rock) are flexible enough to manage other types of partners, so they fall under the PRM umbrella.

Brand mention software

Brand mention software (also called social listening software) sends alerts whenever someone mentions your brand name online, categorizes these mentions as positive or negative, and tracks how often people are talking about your brand (see Brand24 and Awario in our list above).

Brand mention software can help you find your biggest fans on social media, based on the content and frequency of their mentions. You can then contact these fans right through the software.

Tracking brand mentions is part of recruiting the best brand ambassadors, and brand mention software does overlap with the brand ambassador category.

However, brand mention software doesn’t help you manage and track ambassador marketing campaigns. You’ll need another type of brand ambassador software to do this.

Wrapping things up

A brand ambassador program is an effective way to engage your most devoted customers and encourage them to share your products in public. The key, however, is finding the best ambassadors and motivating them with the right rewards and incentives.

Brand ambassador software can help make the process much easier. Whether you need one to discover your most engaged brand fans or a platform to manage the entire program, there are many great brand ambassador platforms to fit your business needs.