Updated: 1/25/2018

We can all agree the internet is by far one of the best tools a business can use. It makes it easy to reach out to customers, it also allows you to connect with new people. It’s a dream come true. It could also just as easily be your worst nightmare as a business. Think about viral videos, tweets, memes.

The easiest way to always stay in a positive light is to always provide a positive experience. However, that isn’t always possible. Whether it be a rogue employee or a disgruntled customer, negative comments and reviews can quickly downplay how great of a business you are. Which is why building up your positive testimonials and reviews is essential.

What are Reputation Management Services?

Let’s go over what online reputation management services are and what they are not. It’s not just deleting bad reviews or monitoring social media platforms. Though most reputation services do send negative alerts.  

It’s not always about deleting negative reviews (though some really do warrant a quick delete). Sometimes it’s about showcasing how you (the business) take care of issues that arise. Sometimes addressing the problem publicly can be a huge win for you as the company. So when negative alerts come in, you can quickly assess how to take care of the situation and quickly react.

A lot of reputation management services include NPS scoring. Which is a good way for a business to determine how likely their customers are in referring a friend to the business. Remember, people do business with the business and people they can trust. Most people trust their friend’s recommendations.

NPS Scoring?

Reputation management software often uses NPS or elements of NPS to better categorize your customers. These services weed out brand detractors and help you find those who are brand promoters. This also allows you to focus on increasing your customer loyalty and improve in areas so that your business can excel. Calculating your NPS is a great way to determine if you are ready to implement a referral program, as they rely heavily on happy customers. You can also quickly establish which referral incentives will engage customers the most.

Why use online reputation management services?

Running a successful business, both online and brick and mortar can sometimes feel like that bite that is bigger than you can chew sort of 

feeling. There are a ton of responsibilities that come with running a business. Even if you are always giving your best customer service, and providing a great product your reputation can go sour from just one bad review. Maintaining a positive online presence can be hard, which is a good reason why people choose to use a reputation defender. Who really has time to sift through every single review on their own?

The internet is incredibly accessible in today’s world. Since there are so many ways for consumers to do research before making purchases it’s important to make sure you are ranking well. Therefore, having a positive online presence is essential to the success of any business. The best part about using an online reputation management software is that they often give you the chance to respond to negative comments and reviews within a good time. A low rating can mean a lower percentage of sales – which is not good for a business. Responding to reviews matters. An effective way to improve ratings and boost referrals is to monitor reviews and respond to negative reviews in a timely manner. This gives the reviewer the opportunity to be heard, and will likely increase their chances of deleting the negative review or changing it. 

Examples of Online Reputation Management

With a little help from our reputation management friends, we’ve put together a list of the best online reputation management services and software out there to help make your businesses search better. 

Here are the services (in no particular order) at a glance.

CompanyFree TrialPriceCommitment
Trustpilot is one platform that lets you embrace the power of customer reviews.Yes, free plan$0-$549Per month, Paid Annually
Reputation Aegis is a customer intelligence platform that helps you build a positive online presence.Yes, 14-day trial$199-$399Monthly
Rocket Referrals grows your business through building loyal customer relationships.Yes$80-$150Monthly
Reputation 911 is a full-service reputation management agency.No$195-$995Not Listed
Customer Lobby helps you stay engaged with your past customers - automatically.No$129-$999Monthly
Promoter.io and NPS provide insights that make it obvious where to take action that results in growth.Yes, the first 250 reviews$29-$99Per month, Paid Annually
Nearby Now will help you take control of your reputation and generate more leads.No$39-$149Monthly
Future Solutions makes Online Reputation Management easy and efficient.NoNot ListedNot Listed
Grade.us is the best review management software for local SEOs, agencies, and brands.Yes, 14-day trial$90-$1500Monthly
ReviewBuzz is a patent-pending software that helps you get the most online reviews on the sites that matter.Yes, 30-day trial$147Monthly
Reviews.io is designed with one goal, to increase customer trust in your brand.Yes, the first 400 reviews$45-$299Monthly
Power Reviews delivers software and network products to generate buyers.NoNot ListedNot Listed
BirdEye is the platform that drives your customers to become your marketing engine.YesNot ListedNot Listed
GetFiveStars helps you get customer feedback and online reviews to help boost your reputation.No$39.95-$199Monthly
Ask Nicely allows you to retain customers, increase referrals and grow revenue using real-time NPS.Yes, 14-day trial$375Monthly
Reputation Loop promotes small business growth online through reputation software.NoNot ListedNot Listed
Review Tracker lets you achieve your highest ratings.YesNot ListedNot Listed
Mention provides you with in-depth brand intelligence tailored to your business.No$29-$99Monthly
Yotpo helps you get reviews, drive traffic, increase sales, and create actionable insights.No$399Monthly
Falcon.io provides you with the most unified social media and customer experience management platform around.NoNot ListedNot Listed
OnRevenue is a cloud based HIPAA compliant marketing software is simple to use and easy to manage.No$99Monthly
Awario is the most immediate way to learn about new mentions.Yes, 14-day trial$19-$299Monthly
Reputology is the Review Management and Monitoring platform that helps multi-location businesses improve.YesNot ListedNot Listed
Rising Star Reviews the platform that allows you to start getting reviews today from happy customers.Yes, 14-day trial$20Monthly
NiceJob the software makes it easy to build a good reputation.Yes, 30-day trial$45-$75Monthly
Igniyte helps you identify and challenge negative content.No$2000-$4000Monthly
Get More Reviews allows you to easily monitor your reputation.Yes, 14-day trial$99Monthly
The Hoth lets you handle negative reviews privately, helping your reputation.No$149-$399Monthly
Local Clarity helps multi-location brands aggregate and manage reviews.Yes$29Monthly
Synup lets you spend more time running your business without worrying about your local presence.Yes, a free scan$30Monthly

Here’s an in-depth look at the top online reputation management services.

1. Trustpilot

online reputation management with Trustpilot

About Trustpilot

Trustpilot is a global online review community that aims to build trust and transparency between consumers and businesses. There are currently 160,000 reviewed businesses on Trustpilot and nearly 30 million reviews. Consumers can review any company, as long as they’ve had a buying or service experience with that company, whether it be a customer service request, a phone call or an email interaction. For this reason, Trustpilot has become a go-to consumer resource for today’s shoppers looking to make smarter, more informed purchasing decisions.

Trustpilot offers free and paid services to businesses who want to harness the power of customer reviews. Any company can use Trustpilot for free and invite their customers to review them.

Trustpilot has offices in Copenhagen, London, New York, Denver, Berlin, and Melbourne, with 500 employees representing more than 40 different nationalities.

Top Features:

  • Google Review Partner
  • Widgets
  • In-depth Review Statistics
  • Product Reviews
  • Search Engine Ratings
  • Monitor Reviews

Businesses use Trustpilot to improve their service by gaining authentic customer insights, build their reputation, drive traffic and increase sales conversions. Trustpilot has a license with Google, making it a Google Review Partner. Reviews collected with Trustpilot can help businesses gain Google Seller Ratings. On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings.

Trustpilot’s TrustBoxes (widgets) allow companies to get Rich Snippets and structured data markup that site operators can add to their existing HTML. Rich Snippets can help improve SEO. The additional markup can help your website stand out in Google Search (SERPs), and increase organic CTR, driving more traffic to your website.

Businesses love the fact that the Trustpilot platform allows them to invite and collect authentic reviews from their customers in an automated manner, right from their Trustpilot dashboard. Many Trustpilot businesses proudly display their customer reviews and TrustScores on their website and in marketing collateral for added credibility.

What makes them different?

Trustpilot’s biggest advantage is that it’s an open platform. That’s important because it means anyone can write a review as long as they’ve had a genuine buying or service experience with the company they are reviewing. A transparent platform will generate the most authentic and honest content. When you write a review on Trustpilot, it’s posted instantly without moderation. We seek honest feedback and encourage all customers to share their shopping experiences by having an open review community. In our community, any company can get immediate feedback and enter into a dialogue with their customers – for free.

Trustpilot also has robust, high-quality processes in place to ensure that reviews are written in relation to genuine buying experiences, with a 35-strong Compliance team focusing on fraud detection. This minimizes the misuse of our platform and ensures the integrity and authenticity of consumer reviews.

2. Reputation Aegis

online reputation management services with Reputation Aegis

About Reputation Aegis

Reputation Aegis is a customer intelligence platform with ‘Advanced Customer Satisfaction Surveys’ and ‘Integrated Online Reputation Management’. It’s is not just another customer review platform, it is very different! Reputation Aegis acts as a brand image builder and as a long-term shield to protect businesses.

When thinking of reputation, a businesses ultimate goal should be to create, improve, maintain, and protect the company’s online brand image, globally and locally.

The reality is that none of the review sites including competing customer review platforms, improve a brand image on more than one review site: Reputation Aegis does.

Top Features:

  • API
  • Bulk Import
  • Customized Messages
  • Drip-feed Sending
  • Mobile Friendly
  • Email Cleaning
  • Free Trial

What makes them different?

They act on top of all review sites, not just one, and use reviews to your advantage. To improve, maintain and protect your company brand image. Because Reputation Aegis, monitors your brand image and online reputation across 594 review sites worldwide (101 in the United States, 88 in the United Kingdom), they are able to reach your goals.

3. Rocket Referrals

online reputation management services with Rocket Referrals

About Rocket Referrals

Rocket Referrals is all about relationship marketing which focuses chiefly on the existing client base of a business (in contrast to prospects). The goal is to send highly personalized touch points that both maintain personal relationships and leverage the business to increase sales. This is achieved by first evaluating the loyalty of individual clients, and then using psychology-driven content to influence desired behavior.

The software analyzes the existing client base of a business and creates individual profiles for each contact. These profiles are founded on a client’s loyalty to the business, which is effectively measured over time. Personalized and purpose-driven communication is then sent to clients to encourage the favorable behavior. This communication spans across email, handwritten cards, social media, and online review sites.

Top Features:

  • Negative Alerts
  • Personalized Emails
  • Customer Reviews
  • Customer Testimonials
  • Handwritten Cards
  • Prewritten Content>

What makes them different?

Rocket Referrals is not a universal tool. It is an optimized solution with psychology, research, and best practices preconfigured. There are no campaigns to configure. The software is as simple as data in, results out.

4. Reputation 911

online reputation management with Reputation 911

About Reputation 911

Reputation911 specializes in the removal (when possible) and suppression of inaccurate and or unwanted negative search results, giving its clients the freedom and control to accurately portray themselves online.

Reputation Management has evolved over the years to so much more than content creation and publication.  Simply flooding the internet with a website and content in your personal or business name is no longer effective and can actually slow down suppression efforts.

Top Features:

  • Monitor Search results
  • Promote Your Brand
  • Investigate False Information
  • Content Creation
  • Social Media Integrations

What makes them different?

With a network of secure sites and a proprietary process in place since 2010, Reputation911’s team of internet investigators and engineers will create a custom reputation management approach with proven strategies for each client that will restore their current online reputation and if needed, promote and protect their future professional brand.

5. Customer Lobby

reputation defender software by Customer Lobby

About Customer Lobby

Customer Lobby helps local businesses get more reviews on Google, Yelp, Facebook and across the web. They automate the process of collecting reviews by syncing with the business invoicing system. Once customers make a transaction, they automatically receive a request to leave a review.

Customers are directed to leave reviews on Google, Yelp, and on the business’ social media pages. Customer Lobby provides local businesses with their own Customer Lobby reviews page, so customers can also write reviews there if they choose.

Top Features:

  • Direct Connect
  • Customer Reviews
  • Targeted Campaigns
  • Tracking & Optimization

What makes them different?

Aside from review solicitation via email, Customer Lobby can call customers directly to get reviews – and they also enable businesses to collect reviews by mobile app or paper/fax.

For businesses in industries that rely heavily on repeat customers, Customer Lobby also offers an automated customer retention program. This award-winning program predicts when customers are most likely to need service and sends out personalized postcards and emails at the optimal times.

6. Promoter.io

reputation management software from Promoter.io

About Promoter

Promoter is a comprehensive customer intelligence platform built to help companies increase revenue and reduce churn with customer feedback driven by NPS (Net Promoter). We are a simple to use self-service tool that caters to any company (big or small, brick and mortar or online) looking to tap into the power of their customers. Up to 50% of any given company’s revenue is driven by word-of-mouth referrals, we give you the ability to access even more. Some of our clients include Jet.com, Techstars, Intercom, IBM, Rackspace and CenturyLink.

Top Features:

  • Full feature API
  • Multi-campaign support
  • In-app response system
  • Data trend analysis
  • Custom scheduling
  • Drip campaigns
  • Sentiment analysis
  • Historical customer tracking

What makes them different?

Promoter is a tool that companies will turn (or switch) to when they want to take customer success seriously. We offer our customers enterprise-level features at entry point pricing. In addition to the most advanced pre-survey feature set in the industry, we offer a comprehensive analytics and data mining toolset that’s unmatched anywhere. Our customer success expertise, along with our deep feature set make us one of the most value-rich offerings in the pre-referral marketplace.

7. Nearby Now

online reputation management services with Nearby Now

About Nearby Now

Nearby Now makes it easy for businesses to create dynamic and rich content that drives leads. All local businesses can benefit. All a business has to do is simply drop a check-in pin at the location of service. Whether it be a client’s property or a brick and mortar store. Providing clients with an easy to find check-in can increase reviews which can then provide a business with more social proof. Deliver better local rankings for your business with Nearby Now.

Top Features:

  • Local SEO
  • Leaderboard
  • Real-time Reporting
  • Mobile Friendly

What makes them different?

There are hundreds of review sites available. Nearby Now makes it easy for businesses to build their online reputation, by telling search engines their story via their own website.

8. Future Solutions

reputation defender with Future Solutions

About Future Solutions

Do you have a negative review that you want to be removed? Need help getting your customers to write positive reviews about their experience? Future Solutions can help with reputation monitoring for small & medium businesses. It helps you gain control of your online presence including reviews & social media.

Top Features:

  • Review Notifications
  • Review Generation
  • Keyword Alerts
  • Testimonial Display
  • Social Content Generation

What makes them different?

We have Online Reputation Management Programs for all budgets and businesses. We also have an advertising platform that is new to the digital marketing world.

9. Grade.us

reputation management software with Grade.us

About Grade.us

Grade.us is the #1 white-label review management and marketing platform for marketers, agencies, and SEOs. The platform offers a suite of tools to: (1) convert happy customers into reviewers on the sites that matter; (2) recover disgruntled customers and pre-empt negative reviews; (3) monitor customer reviews across scores of third-party review sites; and (4) capture and amplify a business’s positive reviews to reach a broader audience with SEO-friendly Web and social media content.

We support complete automation of your review acquisition and monitoring efforts, provide scheduled client or staff reporting, and stream your latest and greatest reviews to your website and social media profiles via a simple copy/paste widget or WordPress plugin. You can manage hundreds of clients or locations in a single dashboard, get click and conversion data to demonstrate ROI and optimize your campaigns, and more.

Top Features:

  • Widget
  • White-labeled
  • Mobile-Friendly
  • Customized Messaging
  • Auto-publishes positive reviews

What makes them different?

Grade.us is also marketer-centric. We give marketers and agencies total flexibility to deliver services white-labeled under your brand.

We’re not really experts in other products. We have our own product vision, and we largely keep our blinders on (not to mention, our competitors are pretty opaque if you’re not paying for their service).

That said, we typically find customers prefer Grade.us to other review management platforms for the following reasons:

  • We focus on collecting and amplifying reviews on the third-party review sites that matter. We, therefore, have much more comprehensive site integrations and monitoring: https://www.grade.us/home/integrated-review-sites
  • On the same point as above, we’ve created a user interface that gauges customer sentiment in a single click and takes them directly to your preferred review site.
  • Grade.us sells primarily to agencies and marketers as resellers. We, therefore, don’t offer entry-level options that compete with them.
  • We offer a lot of flexibility to customize, white-label and integrate our tools: manage multiple brands, use our embeddable widgets and WordPress/Joomla/Drupal plugins, customize and extend our automated email drip campaigns, monitor and use reviews from hundreds of major, minor and industry-specific sites, etc.
  • Grade.us pays a lot of attention to tool design and support, which is pretty universally lauded in reviews of Grade.us 😉
  • We’ve heard that our pricing is pretty reasonable compared to many of our competitors.

10. ReviewBuzz

ReviewBuzz online reputation management

About ReviewBuzz

ReviewBuzz helps good businesses get a ton of great 5-star online reviews, which ultimately helps you get more customers. It’s the easiest way to get the most online reviews. ReviewBuzz is a patent-pending software that helps you get the most online reviews on the sites that matter, like Google, Yelp, Facebook and more.

Top Features:

  • Free Trial
  • Trust Builder Widget
  • Automated Follow-Up Emails
  • Social Media Sharing
  • Review of the Week
  • Negative Alerts

What makes them different?

ReviewBuzz gives each business a patented online review and customer satisfaction survey system that makes it easy to get more 5-star online reviews.

11. Reviews.io

online reputation management with Reviews

About Reviews.io

Reviews.io is an independent third-party review platform, trusted by Google as an impartial collector and publisher of authentic post-purchase customer reviews. Reviews.io is the only review collection platform in the world which allows businesses to invite their customers to leave genuine reviews across a wide range of platforms.

They give businesses the power to see, at a glance, a 360-degree view of their online reputation across the whole web from one dashboard. The Reviews.io timeline allows businesses to collect, manage, respond to and publish company and product reviews across multiple platforms. Their advanced filtering and reporting solution saves time by allowing customer service teams immediate access to reviews, in real-time, for appropriate action.

In providing these tools, any sized business with an online presence is given the ability to monitor, manage and maintain their online reputation across Reviews.io, Google, Google Local, Facebook, Amazon and much more.

The Reviews.io’s intelligent solution allows businesses to automatically invite reviews to be written on those platforms on which they are lacking a strong presence. The process works by assigning a percentage of review requests to platforms of the business owner’s choosing.

Essentially, businesses can boost their review score across multiple platforms, all in one place, automatically.

Top Features:

  • Free Trial
  • Review Photos
  • Integration Modules
  • Feature Index
  • Expert Answers

What makes them different?

Reviews.io is the only platform in the world which collects, monitors and publishes reviews to Google, Bing, Yahoo, Facebook, and Amazon.

12. Power Reviews

online reputation management services with Power Reviews

About Power Reviews

PowerReviews delivers software and network products that empower brands and retailers to generate and display ratings, reviews, and answers to consumer questions—all within a single, flexible, multi-tenant SaaS platform. Our Review Acceleration offerings generate more reviews with automated post-purchase messages and an on-demand community of more than 200,000 reviewers.

Top Features:

  • Review Accelerator
  • Review Snapshot
  • Mobile Friendly
  • Customization Available
  • In-Line SEO

What makes them different?

We don’t just generate more reviews, we get those reviews in front of more shoppers at the moment of purchase. We make sure consumers find your products and services while they’re shopping by syndicating your reviews to Google.

13. BirdEye

Birdeye's online reputation management

About BirdEye

BirdEye is an all-in-one platform that drives your customers to become your marketing engine.With BirdEye, collecting new reviews from your customers is a breeze. BirdEye integrates with your existing CRM to access your existing customers. Maximize the power of happy customer voices. Your positive reviews are automatically showcased on your company website, Facebook, Twitter, and Google+ pages, and indexed by search engines like Google, Bing, and Yahoo for higher search ranking.

BirdEye sends you negative alerts so you can address the situation before it escalates, turning customer frustration into customer success.

Top Features:

  • Review Monitoring
  • Review Generation
  • Customer Surveys
  • Social Ticketing
  • Competitor Analysis

What makes them different?

BirdEye builds you a custom SEO-optimized review microsite displaying all your best reviews from all sites, along with your updated business information. They also offer surveys, insights, competitor benchmarking, social listening, and social monitoring!

14. GetFiveStars

Online Reputation with Get Five Stars

About GetFiveStars

GetFiveStars is designed to let a business or an agency working on their behalf easily implement a customer feedback and online review management process based on tried and true best practices.

The product automatically requests and tracks customer feedback, prevents bad reviews, pushes positive testimonials out to the business website and encourages happy customers to leave online reviews across the Internet.

Customers are asked to rate how likely they are to refer your business to a friend and to comment on their experience. This rating process forms your Net Promoter Score, which is a data point to your business and customer relationship.

Top Features:

  • Mobile Friendly
  • API
  • NPS Reporting
  • Customer Testimonials
  • Testimonial Widget
  • Online Reviews
  • Negative Alerts

What makes them different?

GetFiveStars was created and is maintained by well-known industry experts Mike Blumenthal, Don Campbell, and Aaron Weiche.  We focus on providing an affordable, effective and intuitive customer feedback and online review platform for you.

Only with GetFiveStars can you be assured that changes in Local Search, Schema Markup, and Reputation Management find their way into your online presence right away.

Don’t trust anonymous reputation builder tools who don’t show who is behind the product with your good name.

15. Ask Nicely

online reputation services with Ask Nicely

About Ask Nicely

Retain customers, increase referrals and grow revenue using real-time NPS®. The AskNicely software is used to measure and improve the customer experience. It automatically collects customer feedback which is integrated with your CRM. Track NPS by product, channel, rep, etc and really drill down into specific themes with text analytics. With this information, you can take immediate action to drive retention.

Top Features:

  • NPS
  • One-Click Feedback
  • Simple Set-up
  • 25+ Integrations
  • Free Trial

What makes them different?

Ask Nicely use one-click feedback to make it super quick for the customer. Which improves response rates by 38%. Set-up only takes about 15 minutes,  so you can automate your customer feedback program a lot quicker.

16. Reputation Loop

reputation management service with Reputation Loop

About Reputation Loop

Reputation Loop™  promotes small business growth online through our automated reputation marketing software. It’s the world’s first and only reputation marketing platform. Our goal is to empower local business owners with the ability to control and expand their positive reputation.

The platform was built to create a “hands-off” approach for business owners, allowing them to focus on their company and customers. To achieve this goal, we are constantly innovating, upgrading, and automating our services and processes.

Top Features:

  • Multiple Integration Options
  • API
  • Review Monitoring
  • SMS Review Alerts
  • Negative Alerts
  • Workflow Management
  • Real Time Reporting
  • Simple Capture Forms
  • Free Trial

What makes them different?

With over 15 years experience working directly with small business owners just like you, we understand the needs and challenges of running your own business and have developed systems and processes to help prevent any hiccups before they could happen.

17. Review Tracker

Review Track the online reputation management

About Review Trackers

ReviewTrackers is the award-winning customer feedback software that helps businesses transform the customer experience. The platform collects review data from 85+ review sites to surface customer insights that enable brands to listen, comprehend and make data-driven decisions about what their customers truly need or want. Trusted by nearly 30,000 businesses, ReviewTrackers helps busy professionals save time, money and resources so they can focus on what matters most: their customers.

Reliable, accurate, and easy-to-use, ReviewTrackers specializes in collecting online reviews from all major review sites, and in helping multiple-location businesses discover and interpret key customer insights at a time when word-of-mouth and consumer opinions have gone digital.

Top Features:

  •  API
  • Mobile app
  • Single-sign-on
  • Multi-Level Access
  • Unlimited Users
  • Review and Feedback Request tool
  • Daily Alerts
  • Custom Reporting

What makes them different?

Our platform is designed to simplify. We treasure transparency and use feedback to provide the best service to our customers. We put customer service and easy user experience above all else and won’t stop until our customers (and their customers) are satisfied.

18. Mention

online reputation defender Mention

About Mention

Mention is a media monitoring and social listening app that helps businesses see what’s said about them anywhere online. With more than 650,000 users all over the world, the tool helps any business or brand see every important conversation in real time.
Our clients include agencies, universities, charitable organizations, and banks – any business that needs to show a return on investment for their PR and social media marketing or better understand their customers.

Top Features:

  • Customizable, automated reports let you deliver monitoring data to any email address, at the frequency of your choice.
  • The Insights Center lets you build your own graphs using the data and metrics that matter to you.
  • We monitor television and radio broadcasts in the USA, as well as more than 70 top review sites.
  • We provide LinkedIn and Facebook monitoring, as well as Twitter, Instagram, Pinterest, Reddit, and much more.

What makes them different?

Our clients tell us that Mention is the easiest-to-use monitoring tool they’ve tested. We want to give users the power to make smarter decisions, not confuse them.
And for those who prefer to be hands-off, our account managers build and maintain their monitoring tool for them.
  • The interface is attractive to look at and uncluttered.
  • Our customer success team is available and willing to help, and we don’t bill users for support time – unlike many of our competitors.

19. Yotpo

reputation management with YOTPO

About Yotpo

Yotpo is an all-encompassing customer content platform that helps users acquire new customers, drive traffic and increase sales. It’s way more than a reviews solution – our users collect and leverage all types of customer content, from reviews to photos to customer Q&A. When it comes to eCommerce, the hardest thing to do is get customers to trust you. UGC is crucial for building trust and giving that key information and social proof a customer needs to complete a sale.

Top Features:

  • Analytics
  • Mail After Purchase
  • Instagram Integrations
  • Yotpo Ads

Our Analytics Feature – It allows users to build a comprehensive user-generated content strategy based on insights from performance metrics like engagement, conversions, and sales.

The Mail After Purchase – the most efficient way to get customers to write reviews about products and sites.

Our Instagram integrations – Shoppable Instagram creates a shoppable version of an Instagram feed, sending shoppers from Instagram photos to product pages. Curation identifies and collects the best Instagram photos of users’ products so they can leverage them on their site.

Yotpo Ads – turn the best reviews and customer photos into high-performing ads on Facebook, Twitter, and Instagram.

What makes them different?

Yotpo is an agile, data-driven, complete customer content platform. We provide users with real-time data on how their content is performing so that they can clearly see the value they are getting, continuously optimize, and effectively amplify authentic customer voices all across the web. Yotpo is also consistently innovating and implementing new features.

20. Falcon.io

reputation defender Falcon.io

About Falcon.io

Falcon.io is how brands take control of their reputation management. It combines tools for social media listening, including sentiment analysis, with a centralized customer profile hub. By monitoring social and online conversations, brands can detect and react to relevant comments. All social mentions are listed in the individual customer’s profile. Equipped with these insights, brands can target campaigns or swiftly respond to customers using Falcon’s publishing capabilities.

Top Features:

  • Do social media monitoring, engagement, publishing, and analytics on one platform
  • All customer interactions and their public data are compiled in enriched individual profiles
  • Customer profiles can be aggregated and used for highly targeted segmentation
  • Users can easily build responsive web pages without designers or coders
  • A unique prioritization algorithm ranks incoming social messages by importance
  • Governance and workflow features ease teamwork and ensure brand consistency
  • The platform is supported by flexible support and consultation packages
  • The platform is plug-n-play

What makes them different?

Falcon bridges social media, reputation and customer experience management on one seamless, organically built platform. Marketers can plan, execute and evaluate in one place while mapping all their customer interaction data. Our UX focuses on easing collaboration between individuals and teams with a governance layer that ensures consistent quality and transparency. The technology is backed by a fully integrated approach to services, including onboarding and enterprise level strategic advice.

21. OnRevenue

reputation management with OnRevenue

About OnRevenue

OnRevenue’s solution is designed to help small to mid-size healthcare organizations move to the cloud with ease with a secure HIPAA compliant platform. OnRevenue’s healthcare platform consists of over 20 cloud-based apps, providing your clinic with a comprehensive solution that boosts your clinic’s success online. The solution works together to manage patient relationships and generate referrals.

Top Features:

  • Easy to See Reputation Ratings
  • Social Media Integrations
  • Online Advertising
  • Patient HIPAA CRM

What makes them different?

OnRevenue believes in continuous development. They look at ways to do things even better for their customers. Their apps and features are constantly under review by the OnRevenue team, and new innovations are created as a result of listening to customers wants and needs.

22. Awario 

online reputation management software by Awario

About Awario

Awario wants you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, they crawl over 13 billion web pages daily, in addition to the APIs. Awario is one of the most immediate ways to learn about new mentions.

Awario listens to conversations on social media and around the Web for mentions of the given keywords. For reputation management, the keywords to monitor are the following: the name of the brand, specific products, and the CEO. With Awario, users can reply to any mentions within the app. They can also connect as many accounts as they want, and reply as themselves, the CEO, or anyone else.

Our target audiences are small business owners and social media marketers, as these are the groups that are interested in reputation management, brand awareness, and social selling – all things social media monitoring is necessary for.

Top Features:

  • Non-stop Monitoring
  • Free Trial
  • Negative Alerts
  • Email Notifications

Real-time monitoring of both social media platforms and the Web; Reach metrics: shows you how many people are involved in and exposed to any conversation based on the author’s social media following or website traffic (Alexa rank). ; Tracking mentions in any language; Negative keywords: possibility to exclude posts containing certain terms from search, keeping the results relevant;
Analytics: tracks the growth in the number of mentions and their collective Reach; compares results across different keywords; identifies top influencers; Shareable and downloadable professional-looking reports; Mobile friendly.

What makes them different?

Our competitors are both professional social media monitoring tools, such as Mention, Brand24 and Talkwalker, and free services, such as Google Alerts and Social Mention. At the moment, we’re competing by offering features and analytics not provided by the latter, but being cheaper than all other professional social monitoring tools.

23. Reputology

reputation defender Reputology

About Reputology

Reputology is the review management and monitoring platform that helps multi-location businesses improve:

  • Track all sources of customer feedback: Yelp, Google, Facebook reviews, surveys, text, etc.
  • Respond to reviews directly from the platform & engage unhappy customers quickly.
  • Analyze customer sentiment and make meaningful, long-term improvements.
  • Get more reviews organically from your happiest customers.
Fortune 500 companies utilize Reputology as well as recognized brands like Gold’s Gym, House of Blues, HCA & Hillstone Restaurant Group.

Top Features:

  • Customized Email Alerts
  • Single Dashboard
  • Workflow Tool
  • Analytics
  • Competitive Benchmarking
  • Automated Feedback Collection

What makes them different?

Reputology generates surveys with logic for automatically routing happy customers to write reviews & unhappy customers directly to your team. They know that responding to reviews makes a difference.

    1. Higher data reliability because Reputology partners directly with review sites when possible. For example, Reputology is an official “Yelp Knowledge Partner”, whereas most other review monitoring services are scrapping their site.
    2. Integration into other platforms, such as HootSuite, so that your team can monitor reviews and social media in the same interface. Reputology also has an API, as well.
    3. Highly modular platform that can be customized to fit the exact needs of your organization.
    4. Semantic analysis provides deeper insight into what is driving positive and negative customer sentiment. And our visualization tools make information easy to understand.
    5. 3x more effective review generation solution vs. typical solicitation tools.

24. Rising Star Reviews

reputation management with the help of Rising Star Reviews

About Rising Star Reviews

Rising Star Reviews specializes in helping local businesses get more 5-star reviews while keeping negative customer feedback private.

Rising Star Reviews makes it easy to ask every customer for a review without the fear of getting negative reviews. Businesses enter a customer’s name and email address, and the system does the rest.

The system sends the customer an email asking them to rate the business. When a customer gives the business a high rating, the customer is sent to the public review site of the business’ choice to write a positive review. But when a customer gives the business a low rating, the customer is not sent to a public review site. Instead, the customer is asked how the business could improve and earn the customer’s 5-star rating in the future. The customer’s valuable feedback is then sent to the business for consideration.

Top Features:

  • Free trial
  • Ease of use
  • Automated customer review requests
  • Pre-screening to promote only good reviews publicly
  • Private negative feedback collection
  • No-brainer pricing for small businesses

What makes them different?

Rising Star Reviews is the ideal solution for small business owners who don’t have the time or budget for full-service reputation management systems, but just want to get more 5-star reviews as quickly and easily as possible.

Instead of building a comprehensive set of features, Rising Star Reviews focuses on just one key goal: Help local businesses get more 5-star reviews. The company’s focus on “getting more 5-star reviews” allows the company to focus on continually improving this one service, making it as quick and easy to use as possible and optimizing conversion rates of review requests. Their focus on perfecting just one key feature also allows them to offer the lowest price point in the industry, currently at a flat $20/month.

25. NiceJob

About NiceJob

NiceJob helps small business grow through it’s automated review management software, creating digital word of mouth referrals for your business.

Through the NiceJob platform, users can send review requests, track customer feedback, prevents bad reviews, and build trust with customers. One of the easiest ways for small businesses to get more reviews, NiceJob helps to get more good reviews with less effort.

Top Features

  • Free Trial
  • Review Monitoring
  • Review Generation
  • Email and SMS review invites
  • Automated review reminders
  • Website integration
  • Custom invite templates
  • SMS messages with photos
  • Reputation monitoring
  • 3rd party app integrations

What makes them different?

NiceJob not only helps businesses to get more reviews, it improves your online presence, visibility, and local search results.
With exceptional customer service, we help NiceJob users find success and become an extension of their business.

26. Igniyte

reputation management software by Igniyte

About Igniyte

Igniyte is one of the leading online reputation management experts. They work internationally with companies, brands, and individuals to deliver long-lasting and positive online reputations.

They have plans for both businesses and individuals who are looking to improve their online presence. Igniyte audits your existing online reputation and provides you with a reputation management plan. The audit includes researching search engine rankings, websites, social media, profiles, blogs, press articles, directory listings, 3rd party sites, and reviews.

Top Features

  • Review Monitoring
  • Reputation Audit
  • Optimizing Assets
  • Monitoring Mentions
  • Works On All Search Engines

What makes them different?

Igniyte commits to making progress month to month through hitting KPIs and on ranking the content we create and share online on your behalf.

27. Get More Reviews

reputation management services provided by Get More Reviews

About Get More Reviews

The software helps you get more reviews and so much more. Get More Reviews allows businesses to generate real reviews on multiple sites. Some of the more common ones include Google, Facebook, Trip Advisor, and BBB.

They help countless businesses, that range from dentists, realtors, to personal services. All you have to do is send your customers a review request, by bulk or one at a time, via email or SMS text. To make things even better, they do all the setup, so you can sit back and get more reviews.

Top Features

  • Review Generation
  • Review Reminders
  • Bad Review Blocker
  • Website and Email Tools
  • Auto Social Posting
  • Reputation Monitoring
  • Reporting

What makes them different?

Get More Reviews takes care of everything, from review generation to complete setup.

28. The Hoth

online reputation management services by The Hoth

About Hoth

Hoth Reputation Management Software helps you get more positive customer reviews on any site of your choice. With a single code snippet, you can collect your reviews from anywhere on your site or through your emails.

If customers rate you at 4 stars or above, they are prompted to leave you a review. If they rate you lower than that, they are prompted to send you a private message so that you can sort out the situation. Thus giving you the chance to build up an awesome reputation. You can choose where you reviews go, from the top trusted sites across the web like Google and Yelp (and so many others).

Top Features

  • White Label Reporting
  • Auto-Post To Social Media
  • Reputation Monitoring
  • Negative Review Prevention

What makes them different?

Hoth lets you filter through reviews so that the best ones are published and the negative ones are handled privately until a solution is present.

29. Local Clarity

Local Clarity's reputation management software

About Local Clarity

Local Clarity knows that improving your online reputation and getting higher reviews is exactly what you need to take your business to the next level. The platform really helps multi-location businesses take control of their reputation and online presence.

Businesses all over the world use Local Clarity to gain valuable insight into customer feedback trends. They also use the platform to build relationships through direct reviews responses. As well as to discover insights across locations, cities, states, and countries. 

Top Features

  • Performance Insights
  • Powerful Team Collaboration
  • Review Management
  • Direct Response

What makes them different?

The team elements found within the Local Clarity dashboard are above par to all else. Teams can easily share and distribute workflows, negative reviews, and performance reviews.

30. Synup

reputation management software by Synup

About Synup

Synup is an uncomplicated way to manage your reputation and listings. The platform syncs everywhere, allowing you to gain insight from all over the web.

It’s the all-in-one local marketing software that helps everyone from single location businesses, multi-location businesses, to marketing agencies. Businesses can manage their local listings and aggregate all interaction easily from within the platform. And with easy reporting, it’s very easy to monitor all analytics. Best of all you can run a free scan to see how your business is listed on the web.

Top Features

  • Location Management
  • Monitor Interactions
  • Analytics
  • Widgets
  • Direct Response

What makes them different?

Not only is Synup an excellent price, but it allows you t run a free scan, allowing you to give it a spin before you decide to pay.

Who is your online reputation management service?

This list is ever growing. If you know of any other online reputation management services out there, let us know. We’d love to include them.

Posted by Megan Mosley

Megan Mosley is a writer for Referral Rock. You can find her poking around online or tweeting about marketing, small businesses, SEO, or even sharing funny memes. She is addicted to coffee and uses it as a fuel to keep her going through the day.