95% of customers check online reviews before they purchase a product, and nearly half of customers trust online reviews as much as they trust personal product recommendations.

But how can a business keep track of, and respond to, every review posted online? The best way to keep tabs on what people are saying about your business is with a review management software.

Review management software helps you request, monitor and respond to reviews of your brand. This lets you recognize and promote positive feedback, and address any negative feedback that might damage your reputation.

Today, we’ll share 14 of the best review management software options.

14 best review management software tools: The list

Below, we’ve put together a list of the best review management software based on their features, pricing, and ratings from customers.

Our top picks are the following:

  • Top 3 review management software (overall): GatherUp, ReviewTrackers, and Dashclicks
  • Best white-label software: Grade.us
  • Best SMS-based solution: Podium
  • Best combined software/human reputation management: Rhino Reviews
  • Best for small businesses: Reviews.io. Dashclicks

You can read the full reviews of these tools, and all of our picks, below.


Best for: Businesses of all sizes that want a variety of ways to ask for reviews

GatherUp lets a business install a customer feedback and online review management process. The product requests and tracks customer feedback, preventing bad reviews, and pushing positive testimonials out to the business’s website.

They know that listening to customer feedback is vital for your business, and create quick conversations with your customers to transform that data into fuel for growth.


Top features

  • Mobile-friendly
  • API
  • NPS reporting
  • Over a dozen channels to ask for feedback
  • Testimonial widget
  • Option to collect feedback before reviews lets you request reviews from only satisfied customers
  • Online review requests for over 100 sites
  • Review monitoring and negative review alerts
  • AI review response suggestions

Pricing: $99-$2525+/month

Free trial or demo? Free trial, demo

Review score: 4.44 (55 reviews)

Our take: GatherUp focuses on providing an affordable, effective, and intuitive online review platform. They have in-depth features even in their lowest paid plan – pretty impressive.


Best for: Small to medium-sized businesses thjat want both review management and other reputation management features (such as local SEO)

ReviewTrackers is the award-winning customer feedback software that collects review data from 85+ review sites, helping to enable brands to make data-driven decisions. ReviewTrackers helps busy professionals save time, money and resources, so they can focus on what matters most: their customers.

review trackers

Top features

  • API
  • Mobile app
  • Customer experience analytics
  • Local SEO solution
  • Unlimited users
  • Review and feedback request tool
  • Daily alerts
  • Custom reporting
  • App store monitoring
  • Over 1,000 integrations

Pricing: Starting at $119/location/month

Free trial or demo? Demo

Review score: 4.6 (317 reviews)

Our take: ReviewTrackers places customer service and user experience above all else by providing companies with listing consistency, engagement, visibility, and ultimately increased conversions. They also do a great job at listening to their own customer feedback for continual improvement in their product.


Best for: Small to medium-sized businesses that want lots of reputation management features in one affordable package

DashClicks’ reputation management software allows you to manage your reviews across different sources from one dashboard. It lets you easily send review requests via SMS or email so that customers can share their feedback. Moreover, the app lets you resolve customer problems by managing all your reviews in a single place. 

dash clicks

Top features

  • Manage your reviews across multiple sources
  • Share your public review page with customers
  • Integrate Facebook reviews and Google My Business reviews
  • Track your average rating and best review sources

Pricing: Starting at $99/month

Free trial or demo? Free trial

Review score: 4.81 (483 reviews)

Our take: DashClicks lets you access all your customer reviews from every source in one single dashboard. Also, you can invite customers to leave business reviews by sending well-designed SMS messages and emails with a single button press. The app even helps you gain insights related to your performance and ratings on each review platform, enabling you to track your progress at all times.


Best for: Any business that wants to leverage a well-known review site’s business software

Trustpilot is a global online review community that aims to build trust and transparency between consumers and businesses. Any customer can quickly review a business and post their thoughts on the site. And on the business side, companies can use Trustpilot’s paid review platform to invite their customers to leave a review, and quickly manage and analyze the reviews they receive.

Trustpilot website

Top features:

  • Google review partner
  • Widgets to showcase review ratings
  • In-depth review statistics
  • Wealth of integrations
  • Get reviews, showcase reviews, manage reviews, and analyze reviews.

Pricing: $250-$900+/month

Free trial or demo? Demo

Review score: 4.37 (1207 reviews)

Our take: Trustpilot’s biggest advantage is that it’s an open and transparent platform with a strong reputation.  When a review is added to Trustpilot, it’s posted without censorship. This is actually advantageous for both customers and companies: businesses can’t just hide any reviews they question, meaning consumers are more likely to trust the review score and the business.


Best for: Medium-sized to larger businesses and agencies

Grade.us is a white-label review management service and marketing platform. The suite of tools can handle almost any review-related task: ask happy customers to leave positive reviews, recover disgruntled customers and guard against negative reviews, monitor reviews across third-party review sites, and capture and amplify positive reviews.

gradeus site

Top features

  • Monitor and respond to reviews across 100+ sites
  • Widget to promote reviews
  • White label
  • Mobile-friendly
  • Customized messaging
  • Auto-publishes positive reviews

Pricing: $110-$2500/month

Free trial or demo? Free trial, demo

Review score: 4.73 (383 reviews)

Our take: Grade.us is built for marketers and agencies, with enough flexibility to customize and deliver services white-labeled under your own brand. Its platform also accommodates site integrations with a number of third-party platforms. But since it’s white-label, it might be better for medium to larger businesses.


Best for: Small to medium-sized businesses 

ReviewBuzz helps businesses get positive customer reviews on the sites that matter, like Google, Yelp, Facebook, and more. The software makes it easy to communicate with customers through one-click review requests and text message communications. Your team simply sends requests, and then can sort and filter the reviews from a single platform.

reviewbuzz site

Top features

  • Trust builder widget
  • Automated follow-up emails
  • Social media management
  • “Review of the week” highlighter
  • Negative review alerts
  • Wealth of integrations
  • Employee-specific review portfolios
  • Employee rewards/points

Pricing: $99-$199/location/month

Free trial or demo? Demo

Review score: 4.2 (14 reviews)

Our take: ReviewBuzz allows you to prioritize the sites you want your reviews published on, with a system that automatically directs customers to those sites. Once a review is left, you can easily read and sort through them, and publish them in just a few clicks. They have also implemented an employee reward program. Therefore, employees who are mentioned in a positive review can earn points and use them towards rewards of your choosing.


Best for: Small to medium-sized businesses

Reviews.io is an independent third-party review platform. It gives businesses the power to see a 360-degree view of their online reputation across the whole web, from one dashboard.

The Reviews.io reputation management service invites reviews to the platforms where they are lacking a presence. This works by assigning a percentage of requests to platforms of the business’ choice.


Top features

  • Easily get actionable insights from reviews
  • Turn reviews into banners
  • Wealth of integrations
  • Expert answers
  • Competitor analysis
  • Video reviews
  • Badges and widgets that can display reviews, social proof, etc.

Pricing: $89-$159+/month

Free trial or demo? Demo

Review score: 4.8 (334 reviews)

Our take: Reviews.io collects, monitors and publishes reviews to Google, Bing, Yahoo, Facebook, and Amazon. They also have a pretty neat review widget – which allows customer reviews to be a seamless part of your website.


Best for: Businesses of all sizes that want both review and UGC management features

PowerReviews empowers brands and retailers to generate and display ratings and reviews, all within a single, flexible, multi-channel SaaS platform. They are huge advocates of using user-generated content for driving growth, so they include UGC features in addition to the review management suite.

power reviews

Top features

  • Review accelerator
  • Review snapshot
  • Mobile-friendly
  • Customize the way you display reviews and UGC
  • In-line SEO
  • Robust data collected from reviews and UGC
  • Webinars for continued learning
  • User-generated content sharing

Pricing: N/A

Free trial or demo? Demo

Review score: 4.37 (192 reviews)

Our take: PowerReviews doesn’t just generate more reviews – they get those reviews in front of more shoppers at the moment of purchase. They really focus on verified buyers for generating reviews. Unfortunately, a lack of transparent pricing makes it tough to compare PowerReviews to other options.


Best for: Businesses that want an all-in-one reputation management suite, with more than just review management

ReviewInc provides an all-in-one suite for businesses, giving them access to manage their online reputation with a stable experience. The ReviewInc platform includes an optimized email system that is designed specifically to get past spam filters, which is critical when sending thousands of review requests for your product or service.


Top features

  • Automatic review alerts
  • See reviews within seconds
  • Review site auto-fix link management
  • Star rating in Google search
  • Sentiment analysis and keyword trend tracking
  • Free US-based support
  • Customizable reports
  • Competitive analysis

Pricing: N/A

Free trial or demo? Demo

Review score: 4.72 (43 reviews)

Our take: ReviewInc believes in offering value to customers. Their system does the work for you at an affordable price for unlimited users.  And since they offer 26 different languages for business reputation management, you’ll know what customers think of your product globally.

Get More Reviews

Best for: Small to medium-sized businesses

The Get More Reviews reputation management software helps you get reviews and much more. Get More Reviews allows businesses to generate real reviews on many sites, including Google, Facebook, Trip Advisor, and BBB. They do all the setup, therefore you can sit back and get more reviews.

get more reviews

Top features

  • Review generation
  • Review reminders
  • Bad review blocker
  • Website and email tools
  • Auto social posting of your best reviews
  • Reputation monitoring
  • Automated reporting

Pricing: $99-$125+/month

Free trial or demo? Free trial

Review score: 4.65 (160 reviews)

Our take: Get More Reviews takes care of all the setup processes, so all you really have to do is sit back and wait. It’s a great choice for both local businesses and agencies.

Local Clarity

Best for: Brick-and-mortar businesses that want review and social media management features

Local Clarity knows that improving your online reputation is what you need to go to the next level. Businesses all over the world use Local Clarity’s review management services for building relationships through direct review responses, as well as to discover insights across locations, cities, states, and countries.


Top features

  • Performance insights
  • Powerful team collaboration
  • Review management
  • Direct response, including response templates
  • Scheduled posts
  • Wealth of integrations

Pricing: $10-$12+/location/month

Free trial or demo? Free trial

Review score: 5 (10 reviews)

Our take: The team elements found within the Local Clarity dashboard are above par. Teams can share and distribute workflows, negative reviews, and performance reviews.


Best for: Small to medium-sized businesses that want local marketing features along with review management

Synup is an uncomplicated way to manage your reviews and local listings. The platform syncs everywhere, meaning you can gain insight from all over the web.

It’s the all-in-one local marketing software that helps everyone, from single-location businesses, to multi-location businesses, to marketing agencies. Businesses can manage their local listings easily, all from within the platform. And with easy reporting, it’s very easy to monitor all analytics. Above all, you can run a free scan to see how your business is listed on the web.


Top features

  • Location management
  • Monitor interactions
  • Detailed review analytics
  • Widgets to display reviews
  • Direct response, including response templates and smart response features
  • Webinars for continual learning
  • Bulk listings
  • Forward negative reviews to team members
  • Revenue calculator

Pricing: N/A

Free trial or demo? Free trial, demo

Review score:  4.28 (167 reviews)

Our take: It’s awesome that Synup gives you a free scan, so interested customers can give the service a spin before deciding to sign on.

Rhino Reviews

Best for: Medium-sized to larger businesses that want a sypport team on top of review software

Rhino Reviews offers a reputation management software, but they don’t stop there.  They also provide managed reputation services from a team of specialists if you need it. Automate and manage customer reviews in real time, then trust live support to refine your reputation through a detailed strategy (including live and timely responses to reviews). The team even creates review graphics for sharing on social media, and regularly optimizes your Google My Business profile.

rhino reviews site

Top features

  • Live dashboard reporting
  • Google My Business management
  • Review notifications
  • Personal responses to reviews and social posts
  • Widgets display positive third-party reviews on your site
  • Action on negative reviews
  • Certified human reputation managers
  • Local SEO

Pricing: N/A

Free trial or demo? Free analysis

Review score: 5 (5 reviews)

Our take: Rhino Reviews combines the power of automated software with the specialized services from a human reputation management team.  Not many other review management software provides this dual-pronged management. However, that likely comes at a steeper price, especially given that they don’t publicly list pricing.


Best for: Small to medium-sized businesses that want an SMS-centric solution and AI features

Podium is dedicated to promoting online reviews through automating the ask. SMS messages let you direct potential reviewers to the sites you want to improve your review score on. Podium claims to “double your monthly review volume in less than 60 days,” and some businesses were able to increase overall reviews by over 16 times with Podium!

podium site

Top features

  • Automated review invites
  • AI-powered review responses
  • Gather feedback from customers
  • Activate other text-based marketing campaigns
  • Manage reputation across many sites with one dashboard

Pricing: $249-$599/month

Free trial or demo? Demo

Review score: 4.45 (1830 reviews)

Our take: Podium’s use of AI makes it much easier to send out, and respond to, reviews the right way. Know exactly who to send review invites to, and generate responses faster.

FAQ about review management software

Looking to learn more about reputation management, so you can make a more informed decision about review management services? Below, we answer some of the most common questions.

What is reputation management?

Reputation management includes monitoring, analyzing, and addressing any important conversations surrounding your brand – typically through a dedicated platform (reputation management software).

This helps build your business in a positive light, while also allowing you to quickly address any negative feedback before it escalates.

What does reputation management include?

While there’s a wide range of reputation management services, they generally fall into two categories: proactive and reactive reputation management.

Proactive reputation management takes action to guide your brand story from the beginning. It includes:

  • Creating, claiming, and optimizing your online profiles
  • Publishing on your own blog and social media accounts
  • Sending out customer polls or surveys
  • Asking customers for reviews and feedback
  • Engaging in public relations
  • Sending out press releases
  • Placing paid ads

Reactive reputation management is more concerned with responding to what others are saying about your brand. This can include:

  • Tracking brand mentions and customer sentiment across platforms (i.e., social media channels, third-party review sites)
  • Monitoring top search results that appear for your brand
  • Thanking customers for positive reviews and feedback (and possibly contact them for further research or testimonials for your site)
  • Responding to negative content, reviews, or low ratings
  • Handling any crisis or removing online content in legal violation of your brand

What is review management software?

Review management software lets you automatically reach out to your best customers to ask for reviews, which increases the amount of positive reviews you receive.

Some review management services also alert you to new reviews as they’re posted, so you can thank the advocates who wrote them. Others help you sort through positive and negative patterns in reviews, so you can more easily respond to the feedback you receive.

What’s the difference between reputation management software and review management software?

Review management software is just one type of reputation management software. They focus on driving, and monitoring, reviews on third-party review sites.

Through these efforts, you can strengthen the credibility of your brand and positively influence purchase decisions.

But to manage all aspects of your reputation, you’ll also need to check on what people are saying on social media, as well as other sites across the internet.

Is there any overlap between review and reputation management software?

Some review management software handles other reputation management tasks, such as local SEO and social media monitoring. But generally, you’ll need other tools along with review software to check and build your reputation across the internet.

What are the other types of reputation management software?

To make the most informed decision about what reputation management software you should choose, it helps to know a little more about the different types of reputation management services available.  Here’s an overview of two of the most common types.

Brand mention tools

Brand mention tools not only let you know when someone mentions your brand online. They can also categorize these mentions as either positive or negative, and tell you how often certain individuals talk about your brand.

This allows you to take immediate action, whether it’s responding to negative mentions before they spread or promoting positive content to your followers.

In this way, brand mention software helps you find your biggest fans, so you can say thanks and potentially recruit them as brand ambassadors.

NPS software

NPS scores can reveal a lot about your customers’ experience and feelings toward your business – which is why NPS scoring software counts as reputation management software.

The results of an NPS survey help categorize your customers into promoters, passives, and detractors. This allows you to resolve any issues your detractors have before these problems can damage your reputation, and harness your brand promoters to build a positive reputation.

Net promoter score (NPS) is a popular metric to gauge how likely your customer would recommend your brand to others. Read our other article that outlines the best NPS questions to ask.

Your NPS score is also a great way to determine if your business has enough promoters, and will benefit from running a referral program.