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conversion strategy examples

What Is Conversion Marketing? Best Conversion Strategy Tips

Conversion marketing is a strategy that involves tailoring all of your digital marketing assets to maximize your conversion rate. But what strategies will help you boost conversions? And how will conversion marketing help your business? Read on to find out.

proximity marketing

What Is Proximity Marketing and How Does It Work?

Looking for a way to personalize your mobile marketing, and gain an edge over your competitors? Proximity marketing may be for you. Learn what proximity marketing is, different type, and the pros and cons of proximity marketing.

types of loyalty programs

8 Types of Loyalty Programs: Which Is Right for You?

 As you’ve probably seen, there are many types of loyalty programs your business can choose from. Choosing the right type of loyalty program to motivate your customers is key to offering them the most value. But which type will best fit your business and keep the focus on your customers? Weigh the pros and cons of the most common types here.