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May 5, 2023
Boost Your Business with a Winning Customer Reference Program
Learn what a customer reference program is, benefits, and how to design and manage one that works hard for your business.
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May 4, 2023
10+ Types of Influencers: Choose the Right Influencers for Your Brand
What types of influencers are best for your brand? Check out the different types of influencers by size, niche, and commitment, to help you make an informed decision.
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March 27, 2023
How to Cultivate Shared Media to Build Your Brand
What is shared media, and what are the best ways to leverage it? What makes shared media different from paid, earned, and owned media? Find out in this shared media guide.
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November 21, 2022
What is Dark Social? [+ 6 Ways to Start Dark Social Tracking]
You’d be surprised by how much you can learn and benefit from dark social tracking. In fact, most web traffic is left in the dark, or is misattributed. Here are a few tips on what dark social can mean for you and how it can benefit you.
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November 2, 2022
9 Best Customer Advocacy Software Platforms To Try in 2025 [Advocate Marketing Software]
What is customer advocacy software? We go over the benefits of finding the right advocate for your brand and a few of the top advocate software tools to help.
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October 24, 2022
17 Thank You Page Examples to Maximize Conversions
Are your thank you pages fully optimized? If not, you could be missing out on conversion opportunities. There are a handful of optimization ideas that you could try for maximum results. Check out these great thank you page examples and learn why they work (and what doesn’t work as well).
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October 4, 2022
Customer Marketing: What It Is and Why You Need It
Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here.
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July 28, 2022
Your One-Stop Guide to B2B Social Proof: 11 Best Strategies [Shared by 194 Experts]
Dig into the 11 different types of B2B social proof that experts use to grow their sales, including how you can best create them and how to overcome challenges. We’ve also got ideas for where to share your social proof besides your website.
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![Social Media Lead Generation: Is it Worth the Time? [204 Experts Help You Maximize Your Investment]](https://cdn.sanity.io/images/x9q04aql/production/587dd6bfd81025f52410cb6081aa01f2b12219e6-900x600.jpg?w=520&auto=format)
April 21, 2022
Social Media Lead Generation: Is it Worth the Time? [204 Experts Help You Maximize Your Investment]
Is social media lead generation worth the time investment, or should you spend more time elsewhere to generate leads? Find out what 204 experts think, plus learn 17 expert tips for how to productively and effectively drive leads from social.
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January 31, 2022
9 ROI-Boosting Secrets to Leverage Nano- and Micro-Influencers [From 11 Experts]
Dig into the industry’s secret tips for working with nano- and micro-influencers so you can reduce errors and maximize value.
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January 31, 2022
The Pros and Cons of Working With Smaller Influencers: 20 Experts Weigh In
What are the pros and cons of working with smaller influencers? We break down the process to help you decide whether they’re right for your brand.
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November 22, 2021
Affiliate Marketing vs. Influencer Marketing: Which One Should You Use?
Two powerful growth strategies you could use are affiliate marketing and influencer marketing. But which will work best for your business? We’ve got you covered with this guide.
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