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March 10, 2020
How to Build a Growth Team? [Learn From Top Companies]
What is a growth team, and what are the roles of the people on it? What tasks do growth teams complete, and how is their success measured? We’ll answer all these questions and more in this section of our growth marketing guide.
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February 18, 2020
Importance of Customer Retention [Increase Customer Lifetime Value]
Keeping existing customers is as important – if not more important – than obtaining new ones for your business. Learn the importance of customer retention, as well as the six ways to increase your customer lifetime value.
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February 18, 2020
What Are Pirate Metrics and Why Are They Important?
Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics.
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February 17, 2020
How to Write a Brand Story in 5 Easy Steps [+ Examples]
Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story.
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February 11, 2020
What Are the Best Marketing Platforms for Your Business?
Which marketing platforms are right for your company? We’ve got you covered. Our list includes email marketing platforms, social media marketing platforms, video marketing platforms and more.
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February 4, 2020
What Is a Brand Ambassador? Why Are Brand Ambassador Programs Important?
Ambassadors are experts in your brand, who represent you in the long term. Learn more about what brand ambassadors are and how they can benefit you.
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February 4, 2020
Brand Reputation Management: What Does It Involve?
What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here.
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February 3, 2020
Advocacy Marketing: Proven Tips and Strategies
Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back.
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February 3, 2020
How Influencer Marketing Can Build Your Brand
The right influencer can market your business and increase your word-of-mouth marketing. Here’s how to use influencer marketing to build your brand.
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February 3, 2020
How to Foster Brand Loyalty
You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more.
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February 3, 2020
The Best Way to Increase Brand Awareness
Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses.
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![Email Drip Campaigns: Why They’re So Powerful [With Examples]](https://cdn.sanity.io/images/x9q04aql/production/84faf02b783395b39b080ecc6733c29b20d432f8-900x600.jpg?w=520&auto=format)
January 22, 2020
Email Drip Campaigns: Why They’re So Powerful [With Examples]
What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more.
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