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June 10, 2020

11 Strategies for Successful B2B Incentive Programs

At its core, a B2B incentive program is a way for businesses to reward customers, distributors, or other types of channel sales partners. No matter what type of B2B incentive program you plan to offer, these strategies will help you cater to your most valuable business partners.
June 3, 2020

What Is Affinity Marketing? Definition and Strategies for Success

Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. Learn how affinity marketing partnerships can grow your audience, as well as affinity marketing strategies and tips that your business can use.
June 3, 2020

54 Experts Share Top SaaS Lead Generation Strategies

Fifty-four marketing experts share their most successful SaaS lead generation strategies, from content marketing to partnerships to referrals.
May 28, 2020

How to Measure Brand Awareness [Tools, Tips, and Strategies]

You likely understand the importance of having others know about your brand. But do you know how to measure brand awareness? Learn four strategies to accurately measure brand awareness.
May 26, 2020

Marketing Jargon Made Simple: Explaining Popular Marketing Terms

Are you confused by complicated marketing jargon? Let us make things simple by defining marketing terms in a way that’s easy to understand.
May 18, 2020

B2B Content Promotion Strategies From 91 Marketers [Part 2]

Even if you spend hours creating quality B2B content, it won’t do much good without promotion. In this second part of our B2B content marketing round-up, 91 marketers share unique strategies for promoting your content.
May 18, 2020

B2B Content Marketing Best Practices: Tips From 91 Marketers [Part 1]

91 marketers share best practices for content creation in part one of our B2B content marketing round-up. You’re sure to find insights you can use!
May 18, 2020

How to Develop an Effective B2B Sales Strategy

There’s nothing more important for companies than achieving better sales results. Check out this ultimate guide to creating an unbeatable B2B sales strategy.
May 18, 2020

How to Start Improving Your B2B Sales Follow-Up Process Now

Following up with leads may be time-consuming, but it’s an essential part of any B2B sales process. Here are helpful tips and strategies to include in your company’s sales follow-up strategy.
May 18, 2020

7 Important B2B Sales Skills to Help You Win New Clients

Want to build an all-star sales team? Check out our awesome list of essential B2B sales skills to turn leads into prospects and prospects into customers.
May 4, 2020

How to Create Perfect PR Budgets and Stop Wasting Money

Do you need help creating PR budgets for your company? We’ve got helpful PR budgeting tips, whether you’re starting out or looking to expand your budget.
May 4, 2020

How to Hire the Right Outsourced Sales Development Agency

What should you look for in an outsourced sales development representative? What specific questions to ask to ensure your chosen vendor is a good fit for your company? Learn the answers here.

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