Irene Lopez
Irene Lopez is a freelance writer and content marketer/strategist who specializes in creating high-quality, strategically-crafted content that helps businesses build a powerful presence online.
Written by Irene Lopez
38 articles · page 2 of 2
- 11 Best Employee Referral Software Tools for 2025 Employee referral software tools can help you significantly increase your capacity for lead generation and hiring top talent. Learn about the benefits of this software, and check out the top 12 employee referral software tools available in the market today. Published · Updated
- Brand Ambassador Program Template + How to Build Yours Download our free brand ambassador program template and find out all the elements you need for a successful program (including finding ambassadors and rewards). Published · Updated
- How to Build the Best SaaS Affiliate Marketing Program [+ 7 Examples] Learn what SaaS affiliate marketing is, why you need it, and best practices to set up your own affiliate program. Plus, take an in-depth look into the strategies of some of the best SaaS affiliate marketing programs. Published · Updated
- 18 Best Referral Email Templates (Copy, Customize, Send) 18 referral email templates you can copy and use today — personal invites, mass campaigns, and bonus sends — plus best practices that actually get shares. Published · Updated
- Everything You Need to Know About Ecommerce Loyalty Programs. Period. Learn why loyalty programs are critical to the success of your ecommerce business. We’ll also cover drivers and challenges to customer loyalty, the different types of ecommerce loyalty programs, strategies to build a successful loyalty program, case studies, and more! Published · Updated
- Top 16 Link Tracking Software for Businesses of All Sizes [2025] Looking for the best link tracking software for your business? We’ve got you covered. In this article, we’ll be reviewing the top 17 software worth considering. We’ll also provide expert tips to choose the best link tracking software for your needs. Published · Updated
- The Best Employee Advocacy Software: Top 12 Picks Read this guide to learn the 12 best employee advocacy software you can choose from for your business. Plus, we’ll also cover tips on what you should look for in an ideal employee advocacy software solution. Get started now! Published · Updated
- Partnership Relationship Management (PRM): How It Works Want to learn more about partnership relationship management, or PRM? In this article, we cover everything you need to know about PRM, why it’s important, how to make use of it, best practices, and how to find the right PRM software for your needs. Published · Updated
- 20+ Proven Affiliate Marketing Ideas That Deliver Real Results [Top Affiliate Marketing Strategies] When you’ve just created your affiliate marketing program, the next biggest challenge is how to market your program so you’re winning and retaining the best affiliates. In this list we cover tried-and-tested affiliate marketing ideas to help you do just that. Published · Updated
- How to Create a Partner Program Template That Works Developing a successful partnership program requires creating a roadmap that doesn’t miss out on the essentials. A partner program template can help you do just that. Learn how to create your own partner program template or use our customizable readymade template here. Published · Updated
- Swipe These Employee Referral Program Templates to Win New Customers and Hire Top Talent Employee referral program templates can be a game-changer for your brand. Learn more about what they are and why you need them. Also, learn how to create your own templates or customize our free, ready-made templates. Published · Updated
- Customer Marketing: What It Is and Why You Need It Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here. Published · Updated
- What is a Brand Champion? How to Leverage Them to Generate New Business? Brand champion marketing is a very useful tool to help generate fresh leads and new sales. Read this guide to learn more about the benefits of brand champions, the different types, and how to leverage them successfully to build your brand. Published · Updated
- Employee Advocacy: Everything You Need to Create Employee Advocates Learn why employee advocacy is so powerful for your marketing and employee engagement. Also, learn the different types of employee advocacy, how to set up a successful employee advocacy program, and the relevance of employee advocacy software solutions. Published · Updated
- The Fast and Easy Guide To Starting an Employee Ambassador Program Learn what an employee ambassador program is, why you need one, and how to set one up. Also, learn tips from the best existing programs for maximum success. Published · Updated
- Peer-to-Peer Marketing: The Fast and Easy Guide This fast and easy guide covers everything you need to know about peer-to-peer marketing, including why it’s important, and key steps to make it work for you. Plus, 3 real-life examples. Published · Updated
- Collaboration Marketing 101: Everything You Need to Know About Collaborative Marketing Find out what collaboration marketing is and why you need it for your business. We put together 11 best examples of collaborative marketing. Published · Updated
- 30 Brilliant Call-to-Action Examples for a Winning Marketing Campaign Wondering how to craft call to actions that convert prospects on autopilot? Here are 30 killer examples to help you get started. Published · Updated
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