Irene Lopez
Irene Lopez is a freelance writer and content marketer/strategist who specializes in creating high-quality, strategically-crafted content that helps businesses build a powerful presence online.
Written by Irene Lopez
38 articles · page 1 of 2
- How to Run an Employee Referral Program (For Hires Or Customers) Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers. Published · Updated
- Employee Referral Program Ideas That Actually Work The best employee referral program ideas split into two camps: refer-a-hire and refer-a-customer. Here’s what works in each — and what to skip. Published
- 8 Employee Referral Email Samples to Use on Repeat 🔁 8 ready-to-customize employee referral email templates — for sourcing job candidates and bringing in new customers through your team. Published · Updated
- Buzz Marketing: 9 Examples and How to Create Your Own Buzz marketing creates rapid word of mouth spikes through bold, strategic campaigns. See 9 real examples and the steps to plan your own. Published
- Social Marketing Campaigns: 21 Examples + 7 Rules to Steal 21 social media campaigns that actually worked, from Wendy’s roasts to Spotify Wrapped. What made each one spread and what you can steal. Published · Updated
- Insurance Referral Program: 6 Examples + How to Build Yours Learn how to build an insurance referral program that runs alongside your business, not as a one-time campaign. Includes best practices and real examples. Published · Updated
- Affiliate Marketing for Small Businesses: How to Start Right Not every small business is a fit for affiliate marketing. Here’s how to know if you are, and a 9-step guide to starting your own program. Published · Updated
- B2B Buyer Personas: Your Roadmap to Better Lead Generation Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily. Published · Updated
- The 90+ Best Subject Lines for Networking Emails These examples of subject lines for networking emails will help you follow up effectively and get your all-important messages opened and read! Published · Updated
- Best B2B Word of Mouth Marketing Strategies, Demystified Take a closer look at B2B word of mouth marketing and how it can help you grow your B2B business. Plus, find out keys and strategies for B2B word of mouth marketing that you can leverage for strategic growth. Published · Updated
- Create a Pay-Per-Lead Affiliate Program: A Beginner-Friendly Guide Learn if your business can benefit from a pay-per-lead affiliate program, plus tips for launching and managing one, examples to inspire you, and how to choose the right tool to manage your program. Published · Updated
- Marketing Strategies for Services: Get Visible and Sell More Learn the best strategies for marketing your service, including the 7 Ps of Service Marketing, and how to get customers and other advocates to market your service for you. Published · Updated
- B2B Brand Ambassadors: How to Leverage Them for Growth Find out everything you need to know about B2B brand ambassadors, why they matter, and how to build a successful B2B brand ambassador program that drives genuine impact. Published · Updated
- 9 Guerilla Marketing Examples Small Businesses Can Steal 9 guerilla marketing examples small businesses can steal, plus practical tips and what to do after a campaign hits to keep the buzz from fading. Published · Updated
- 13 Best Affiliate Recruitment Tools: Hire Quality Affiliates Affiliate recruitment tools help you discover high-performing affiliates, sign them up, manage and engage them throughout the affiliate lifecycle, and issue rewards unique to your needs. Find out the 13 best affiliate recruitment tools you need to explore right now, including affiliate platforms, brand mention tools, and outreach tools. Published · Updated
- 18 Best HubSpot Integrations You Shouldn’t Miss in 2025 Seamlessly passing information between HubSpot and other tools is vital. Use these 18 best HubSpot integrations to extract the most value out of your CRM. Published · Updated
- What Is A Strategic Alliance? + How To Make It Work Thinking about getting into a strategic alliance? Learn more about this popular type of partnership and how to make it work for your business. Published · Updated
- Staffing Referral Programs: The Insider Guide for Agencies Learn everything you need to know about building a successful staffing referral program. Find out how staffing referral programs work, the two different types, and best practices in this in-depth guide. Published · Updated
- How to Build Enterprise Referral Programs: A Big-Business Guide Enterprise referral programs are a win-win solution for big businesses looking for new ways to expand their footprint. Learn more about enterprise referral programs, the many benefits they can bring to your business, best practices you need to keep in mind, and strategies behind three successful enterprise referral programs. Published · Updated
- Top 10 Affiliate Software in 2026 Learn how to streamline the entire affiliate management process using affiliate software. Also, choose your ideal solution from our list of 11 top affiliate marketing software tools. Published · Updated
See what a referral program could do for you
Not ready to talk? See a free referral flow →