Josh Ho
Founder and CEO
Josh founded Referral Rock in 2014 and has spent more than a decade studying how and why people recommend the businesses they love. He writes about reward design and the human side of a recommendation.
- Referral marketing
- Referral program design
- Reward strategy
- Word of mouth
How Referral Rock writes, reviews and credits its articles: our editorial standards.
Written by Josh Ho
11 articles
- How to Calculate a Finder’s Fee (That Actually Works) Learn how to calculate a finder’s fee that motivates referrals and makes sense for your bottom line. Includes examples, structures, and key factors. Published · Updated
- SaaS Referral Programs: How to Build One That Converts Not all SaaS referral programs are built the same. Learn how B2B SaaS, consumer SaaS, and partner programs each need a different approach — plus examples. Published · Updated
- How to Get Referrals + Win More Customers [8-Step Framework] Ready to get more customer referrals? Follow this 8-step framework (with over 55+ examples) to maximize word of mouth. Published · Updated
- From beta to real business – Discovering inside sales (2015-2017) Referral Rock’s story from beta -> real business in 3 years with no funding, an all remote team, and never leaving my chair (kinda) Published · Updated
- The Only 5 Ways to Make Word of Mouth Marketing Repeatable Word of mouth marketing has been seen as a un-trackable black box for far too long. New modern strategies changes make it a data-driven growth lever. Published · Updated
- Crossing the tipping point on a dare (June 2015) Just another reluctant SaaS business in beta that didn’t know if customers were willing to pay. On practically a dare, that all changed overnight. Published · Updated
- Lessons learned from my first failed SaaS – UberNote (2006-2012) I learned enough about startups and SaaS from UberNote to actually be successful. Blindspots, a startup incubator, fund raising, first customers, to holding on too long. Published · Updated
- Auto Repair Shop Marketing Ideas Do you run an auto repair shop? We have a list of easy marketing ideas that can attract customers and benefit any auto repair shop. Published · Updated
- Photography Marketing Ideas That Stick Are you a photographer looking to grow your business? Here are some top marketing ideas, photography referral programs, and social media tips for photographers. Published · Updated
- 10 Practical Plumber Marketing Ideas You Can Start Today Are you in the plumbing industry and looking to expand your business? This article brings the top plumber marketing ideas, plumber referral programs, and social media tips for plumbers. Published · Updated
- Lawyer Marketing Ideas and Resources It can be a challenge finding clients for a legal firm. We cover the best lawyer marketing ideas, lawyer referral programs, and social media tips for lawyers. Published · Updated
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