Referrals can be an essential part of running a business. They can help build customer relationships, and of course, bring in new customers. The easiest way to get a referral is to ask. Let’s cover the basics on how to ask for referrals.
Giving good customer service and providing all customers with a consistent and stellar experience is a sure fire way to get customers to recommend you to their friends. This is when referral marketing comes in hand. A referral marketing system allows you to have a structured flow for collecting and organizing referrals. With the correct timing and approach (and software), your business will be well primed for referrals to occur.
Every business is different, so when it comes to a referral rewards program, there is no exception. An incentive that works well for one business may not work for another. It’s all about planning a referral program and incentive to fit the business and motivate a customer.
When your potential customers look for a business, where do you turn? If they have a friend or family member who recently hired someone, they’re likely to ask them for a recommendation. If they don’t have a large network in your city or town, they might turn to a review site like Angie’s List or Yelp. Essentially, they need a referral so they can find you. What better way to incentivize your customers to refer you than through a referral program? Let’s get into creating a referral program.