Customer Referral - 10 posts

The Mechanics of a Referral Marketing System: How and Why it Works

The Mechanics of Referral Marketing: How and Why it Works

Giving good customer service and providing all customers with a consistent and stellar experience is a sure fire way to get customers to recommend you to their friends. This is when referral marketing comes in hand. A referral system allows you to have a structured flow of collecting and organizing referrals. With the correct timing and approach (and software), your business will be well primed for referrals to occur.

Referral Marketing 101: Everything You Need to Build a Referral Program That Works

how to create a referral program

When your potential customers look for a business, where do you turn? If they have a friend or family member who recently hired someone, they’re likely to ask them for a recommendation. If they don’t have a large network in your city or town, they might turn to a review site like Angie’s List or Yelp.  Essentially, they need a referral so they can find you.  What better way to incentivize your customers to refer you than through a referral program? Let’s get into creating a referral program.