Learn why loyalty programs are critical to the success of your ecommerce business. We’ll also cover drivers and challenges to customer loyalty, the different types of ecommerce loyalty programs, strategies to build a successful loyalty program, case studies, and more!
Category: Customer Loyalty
Find out how a bank loyalty program can help foster retention and make your bank stand out from the competition. Plus, learn why referral programs take loyalty one step further.
Learn the metrics that can help you track customer loyalty, and find out key steps you can take once you know how to measure customer loyalty analytics.
Lifecycle marketing nurtures customers at every stage of their customer lifecycle, from awareness to advocacy, with personalized marketing tactics. Here’s how to make the most of this strategy.
Here’s all you need to start a B2B loyalty program, including advantages, best practices, potential challenges, and efficient management techniques. Plus, learn why referrals are even more powerful than a B2B loyalty program.
By harnessing the power of loyalty programs, small businesses can fuel customer retention and promote business growth. Here’s how to start a small business loyalty program. Plus, find out about a different type of program that may be a better fit for small companies.
How should you measure customer satisfaction? NPS is a popular way, but it doesn’t tell the whole story. These NPS alternatives can provide a much deeper understanding of customer loyalty, helping you create data-driven strategies to improve it.
Does NPS really give you the whole picture of customer satisfaction? Or do you need other research metrics? Find out what the experts think.
NPS surveys are simple to use for companies and customers. But what about their shortcomings? Find out the advantages and disadvantages of using NPS surveys, according to 49 experts.
This fast and easy guide covers everything you need to know about peer-to-peer marketing, including why it’s important, and key steps to make it work for you. Plus, 3 real-life examples.
Conducting customer research, but not sure if you’re doing it right? Try these 18 proven voice of the customer research tips to get the best results.
Asking the right questions helps you get the most value from your voice of the customer data. Here are 9 questions that experts ask (and you should too!).