A Complete Guide to All Types of Marketing Strategies

A searchable list of over 35 strategies

Browse our most popular resources, covering all major types of marketing strategies and marketing tools

With so many types of marketing strategies, it can be hard to narrow down which one will work best for your business.

Do you go with digital marketing or traditional marketing campaigns? Would your small business be better off using influencer marketing or social media marketing techniques?

Make the right decision, and your marketing efforts will pay dividends.

Our comprehensive guide includes all the most effective marketing strategies – from basic brand marketing to more specialized techniques, like affiliate marketing and viral marketing.

We’ve categorized each type of marketing strategy so you can quickly find the ones that fit your needs. Click a category to get started or browse all of our articles below.

Customer Advocacy Strategy

Learn how a customer advocacy strategy increases loyalty and retention

Proximity Marketing

Use geolocation to combine your physical storefront and digital space

Affiliate Marketing

Partner with select affiliates to help sell your services and expand market reach

Social Proof Marketing

Spread the good word about your business using testimonials and reviews

Email Marketing

Keep on top of your customers mind by sending consistent, valuable content

Conversion Marketing

Optimize your sales process and turn prospects into customers

Agile Marketing

Get moving with rapid testing, quick sprints, real-time problem solving

Differentiated Marketing

Maximize your efforts by crafting campaigns for multiple audiences

Influencer Marketing

Engage notable personalities to help drive your brand message

Performance Marketing

Move your marketing message forward by learning from past results

Pragmatic Marketing

Produce effective campaigns by getting customer feedback at every step

Referral Marketing

Expand your business through its existing community of loyal customers

Reciprocity Marketing

Give customers a reason to keep coming back to your business

Social Marketing

Create a positive change for the greater good through cause marketing

Viral Marketing

Spread campaigns through rapid online sharing and accelerated word of mouth

Social Media Marketing

Master today’s social media platforms and grab attention in just a few seconds

Public Relations

Foster mutually beneficial relationships between your brand and the public

Event Marketing

Online or offline, bringing people together does wonders for business

Digital Marketing

Post promotions where your market likely spends most of its time – online

Direct Marketing

Do away with the middle man and create a strategy straight for customers

Brand Marketing

Build a marketing plan that focuses on brand awareness and identity

Content Marketing

Create trust and engagement with articles, posts, and other messages

Social Media Advertising

Reach a large, target audience by using the right platform and campaign

Relationship Marketing

Build customer loyalty and engagement by focusing on relationships

Advocacy Marketing

Expand your market by engaging customers who already love your brand

Growth Marketing

Scale your business by planning the entire customer journey

Word-of-Mouth Marketing

Motivate people to share your product and services for exponential growth

Customer Marketing

Foster relationships with customers for greater retention and advocacy

Instagram Marketing

Leverage today’s key social media tool and stay in contact with customers

Permission Marketing

Increase conversion by delivering messages your market actually wants

Local Marketing

Local marketing connects you with your closest customers

Consumer Marketing

Go direct to consumers, building your own brand and focusing on customers

Inbound Marketing

Create amazing content and an experience that draws customers to you

Outbound Marketing

A more traditional marketing tactic that sends messages out to your audience

B2B Marketing

Learn how to master the key strategies of business-to-business marketing

Guerilla Marketing

Go low-cost and unconventional with this creative marketing approach

Search Engine Marketing

Increase your visibility on Google and other search engines through paid ads

Affinity Marketing

Partner with likeminded businesses to help improve your bottom line

Location-based Marketing

Send relevant, useful information to customers when they need it most

A Complete Guide to All Types of Marketing Strategies​

With so many types of marketing strategies, it can be hard to narrow down which one will work best for your business.

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A Complete Guide to All Types of Marketing Strategies