A Complete Guide to all Types of Marketing Strategies

A searchable list of over 35 strategies

Browse our most popular resources, covering all major types of marketing strategies  and marketing tools

types of marketing strategies guide cover

A Complete Guide to the Types of Marketing Strategies 1With so many types of marketing strategies, it can be hard to narrow down which one will work best for your business.

Do you go with digital marketing or traditional marketing campaigns? Would your small business be better off using influencer marketing or social media marketing techniques? Make the right decision, and your marketing efforts will pay dividends.

Our comprehensive guide includes all the most effective marketing strategies – from basic brand marketing to more specialized techniques, like affiliate marketing and viral marketing.

We’ve categorized each type of marketing strategy so you can quickly find the ones that fit your needs. Click a category to get started or browse all of our articles below.  

About Our Types of Marketing

Paid: Marketing you pay for. Typically involves third-party platforms, and targets specific consumer segments.

Owned: Marketing through your own channels. It includes any website or newsletter, as well as any social media accounts. Even if you don’t own the actual platform, you control your account and content.

Earned: Any mention of your brand that comes voluntarily from others and which you haven’t paid for.

Approach: An overarching marketing strategy that guides all the tactics you use and decisions you make

Lead Generation: Marketing strategies focused on capturing a potential customer’s interest in your product or service

Retain Audience: Marketing strategies focused on keeping existing customers and encouraging repeat business 

Content: Marketing focused on creating and distributing relevant, valuable content for your target audience

Filter by Types


Proximity Marketing

Use geolocation to combine your physical storefront and digital space

 

Affiliate Marketing

Partner with select affiliates to help sell your services and expand market reach.

 

Social Proof Marketing

Spread the good word about your business using testimonials and reviews

 

Email Marketing

Keep on top of your customers mind by sending consistent, valuable content

 

Conversion Marketing

Optimize your sales process and turn prospects into customers

 

Agile Marketing

Get moving with rapid testing, quick sprints, real-time problem solving

 

Differentiated Marketing

Maximize your efforts by crafting specific campaigns for multiple audiences

 

Influencer Marketing

Engage notable personalities to help drive your brand message

 

Performance Marketing

Move your marketing message forward by learning from past results

 

Pragmatic Marketing 

Produce effective campaigns by getting customer feedback at every step

 

Referral Marketing 

Expand your business through its existing community of loyal customers

 

Reciprocity Marketing

Give customers a reason to keep coming back to your business

 

Social Marketing

Create a positive change for the greater good through cause marketing

 

Viral Marketing

Spread campaigns through rapid online sharing and accelerated word of mouth

 

Social Media Marketing

Master today’s social media platforms and grab attention in just a few seconds

 

Public Relations

Foster mutually beneficial relationships between your brand and the public

 

Event Marketing

Whether online or offline, bringing people together can do wonders for business

 

Digital Marketing

Post promotions where your market likely spends most of its time – online

 

Direct Marketing

Do away with the middle man and create a strategy that goes straight to customers

 

Brand Marketing

Build a marketing plan that focuses on brand awareness and identity

 

Content Marketing

Create trust and engagement with articles, posts, and other messages

 

Social Media Advertising

Reach a large, target audience by using the right platform and campaign

 

Relationship Marketing

Build customer loyalty and long-term engagement by focusing on relationships

 

Advocacy Marketing

Expand your market by engaging customers who already love your brand

 

Growth Marketing

Scale your business by planning the entire customer journey, not just the first sale

 

Word-of-Mouth Marketing

Motivate people to share your products, services, or brand for exponential growth

 

Customer Marketing

Foster relationships with customers for greater retention and advocacy

 

Instagram Marketing

Leverage today’s key social media tool and stay in direct contact with customers

 

Permission Marketing

Increase conversion by delivering relevant messages your market actually wants

 

Internet Marketing

Also called online marketing, this strategy applies data, SEO, and today’s digital tools

 

Consumer Marketing

Go direct to consumers, building your own brand and focusing on new customers

 

Inbound Marketing

Create amazing content and an experience that draws customers to you

 

Outbound Marketing

A more traditional marketing tactic that sends messages out to your audience

 

B2B Marketing

Learn how to master the key strategies of business-to-business marketing

 

Guerilla Marketing

Go low-cost and unconventional with this creative marketing approach

 

Search Engine Marketing

Increase your visibility on Google and other search engines through paid ads

 

Affinity Marketing

Partner with likeminded businesses to help improve your bottom line