A searchable list of over 35 strategies
A Complete Guide to All Types of Marketing Strategies
Browse our most popular resources, covering all major types of marketing strategies and marketing tools
With so many types of marketing strategies, it can be hard to narrow down which one will work best for your business.
Do you go with digital marketing or traditional marketing campaigns? Would your small business be better off using influencer marketing or social media marketing techniques?
Make the right decision, and your marketing efforts will pay dividends.
Our comprehensive guide includes all the most effective marketing strategies – from basic brand marketing to more specialized techniques, like affiliate marketing and viral marketing.
We’ve categorized each type of marketing strategy so you can quickly find the ones that fit your needs. Click a category to get started or browse all of our articles below.
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Customer Advocacy Strategy
Learn how a customer advocacy strategy increases loyalty and retention
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Proximity Marketing
Use geolocation to combine your physical storefront and digital space
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Affiliate Marketing
Partner with select affiliates to help sell your services and expand market reach
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Social Proof Marketing
Spread the good word about your business using testimonials and reviews
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Email Marketing
Keep on top of your customers mind by sending consistent, valuable content
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Conversion Marketing
Optimize your sales process and turn prospects into customers
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Agile Marketing
Get moving with rapid testing, quick sprints, real-time problem solving
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Differentiated Marketing
Maximize your efforts by crafting campaigns for multiple audiences
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Influencer Marketing
Engage notable personalities to help drive your brand message
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Performance Marketing
Move your marketing message forward by learning from past results
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Pragmatic Marketing
Produce effective campaigns by getting customer feedback at every step
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Referral Marketing
Expand your business through its existing community of loyal customers
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Reciprocity Marketing
Give customers a reason to keep coming back to your business
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Social Marketing
Create a positive change for the greater good through cause marketing
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Viral Marketing
Spread campaigns through rapid online sharing and accelerated word of mouth
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Social Media Marketing
Master today’s social media platforms and grab attention in just a few seconds
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Public Relations
Foster mutually beneficial relationships between your brand and the public
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Event Marketing
Online or offline, bringing people together does wonders for business
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Digital Marketing
Post promotions where your market likely spends most of its time – online
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Direct Marketing
Do away with the middle man and create a strategy straight for customers
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Brand Marketing
Build a marketing plan that focuses on brand awareness and identity
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Content Marketing
Create trust and engagement with articles, posts, and other messages
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Social Media Advertising
Reach a large, target audience by using the right platform and campaign
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Relationship Marketing
Build customer loyalty and engagement by focusing on relationships
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Advocacy Marketing
Expand your market by engaging customers who already love your brand
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Growth Marketing
Scale your business by planning the entire customer journey
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Word-of-Mouth Marketing
Motivate people to share your product and services for exponential growth
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Customer Marketing
Foster relationships with customers for greater retention and advocacy
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Instagram Marketing
Leverage today’s key social media tool and stay in contact with customers
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Permission Marketing
Increase conversion by delivering messages your market actually wants
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Local Marketing
Local marketing connects you with your closest customers
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Consumer Marketing
Go direct to consumers, building your own brand and focusing on customers
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Inbound Marketing
Create amazing content and an experience that draws customers to you
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Outbound Marketing
A more traditional marketing tactic that sends messages out to your audience
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B2B Marketing
Learn how to master the key strategies of business-to-business marketing
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Guerilla Marketing
Go low-cost and unconventional with this creative marketing approach
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Search Engine Marketing
Increase your visibility on Google and other search engines through paid ads
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Affinity Marketing
Partner with likeminded businesses to help improve your bottom line
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Location-based Marketing
Send relevant, useful information to customers when they need it most
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