Katrina Dalao
Content Marketing Manager (former)
Katrina managed content after a career in magazine publishing, as a features writer and then a creative director. She was with Referral Rock from 2020 to 2022 where she led efforts to broaden our referral content library into other tangential areas of marketing. She also helped us develop a library of referral program examples and helped expand the team with additional freelance content writers. Katrina also contributed to many design elements of the Referral Rock brand through the marketing website as well as the look and feel of our content with hero images.
- Content marketing
- Referral program examples
- Brand design
How Referral Rock writes, reviews and credits its articles: our editorial standards.
Written by Katrina Dalao
8 articles
- The Quickest Way to Launch a Referral Program [5 Easy Steps] The quickest way to a successful referral program is to launch as soon as possible. This article will take you from start to launch in just 5 steps. Published · Updated
- What Tools Do Content Marketers Actually Use? 4 Charts Reveal the Most-Used Content Tools What’s in a content marketer’s toolkit? A lot more than you might think. Find out the specific content tools marketers are using to reach their goals. Published · Updated
- 17 Best Performance Marketing Platforms [Accelerate Growth in 2025] A performance marketing platform helps measure, track, and make the most of your campaigns. See the top performance marketing software to boost your business. Published · Updated
- 18 Best Email Marketing Software Services [Free and Paid] This is a list of the top 18 email marketing tools, both free and paid. Search through the list to find the best email marketing service to grow your audience. Published · Updated
- The 52 Best Sales Tools in 2024 [A Complete List] The most successful teams rely on a precise stack of sales tools. But with all the software out there, how do you find the best for your business? We list the top ones for every step in your sales funnel. Published · Updated
- How Referral Bonus Flyers Can Grow Your Business [4 Simple Steps] Referral programs are a key strategy to grow through your existing customers or employees. And referral program flyers are one of the easiest, most effective tools to help a business do so. Published · Updated
- How a Customer-Centric Strategy Sets You Apart From Competition A customer-centric strategy puts customers at the center of every decision. We cover the benefits of a customer-centric business and some inspiring examples. Published · Updated
- Customer Advocacy Strategy: The Revenue-Driving Secret Weapon Customer advocacy is essential to stay competitive in any industry. Let’s see how a customer advocacy strategy can increase retention and attract new customers. Published · Updated
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