A Business’s Guide to Reputation Management
A brand reputation is basically how that brand is seen by the public.
While this is largely determined by others (namely, the market and the media), there are ways for to help shape a positive online reputation – this is known as reputation management.
Reputation management strategies are vital to the success of your business. It involves taking initiative and responding to other’s opinions about your brand name, as well as actively engaging with your target audience.
This guide to online reputation management will cover reputation management fundamentals, social media platforms and customer review management, making the most of review sites, and how to measure your brand reputation.
Understanding Online Reputation Management
No matter what stage your business is in, it’s important to have an online reputation management (ORM) strategy. Here’s what one should include.
Need some help with your online reputation management? These top reputation management software and services make things easier.
When someone is interested in your brand or industry, they are taking to the search engines (i.e., Google, DuckDuckGo). Use these top SEO strategies to make sure you come out on top.
Out of all the information about your brand, social media is one of the most influential. Learn about social media monitoring and maintaining good public relations.
Generating Customer Reviews
Your business has access to a simple, powerful strategy – ask people for reviews. We cover the best practices for how to ask for reviews.
Everyone wants a good review. But how can you guarantee positive content and happy customers? We share a few tricks that can help.
At the end of the day, customers are really what a business is all about – which is why we’ve compiled the best tips to give a great customer experience and build advocacy.
Few opportunities compare to referrals and reviews for driving new business. Yet, only about one-third of businesses make use of them. Not surprisingly. these are usually the ones that see the most growth.
Monitoring and Improving Customer Reviews
While positive customer reviews build your online presence, one negative review can spell trouble. This following includes tips for monitoring and responding to reviews – even the negative ones.
How do you encourage customers to leave positive reviews, and respond to those who leave negative ones? 42 marketers weigh in.
What was once good old-fashioned word-of-mouth marketing is now the online review. Make sure yours is the best it can be.
Measuring Customer Satisfaction
Measuring customer satisfaction is often done through a Net Promoter Score (NPS) survey. What is NPS and how does it relate to a good reputation? Read these resources to find out.
Do you really know how your customers feel about your product or service? An NPS survey can help reveal this vital information.
An NPS survey can be customized to get a clear picture of actual customer satisfaction. Find out which questions you should be asking.