A Business’s Guide to Reputation Management

Our 15 most read resources
Your reputation isn’t purely up to others – there’s a lot a business and brand can do. We go over all the best reputation management strategies.
reputation management guide cover

Brand superfans image

A brand reputation is basically how that brand is seen by the public.

While this is largely determined by others (namely, the market and the media), there are ways for to help shape a positive online reputation – this is known as reputation management.

Reputation management strategies are vital to the success of your business. It involves taking initiative and responding to other’s opinions about your brand name, as well as actively engaging with your target audience.

This guide to online reputation management will cover reputation management fundamentals, social media platforms and customer review management, making the most of review sites, and how to measure your brand reputation.

Understanding Online Reputation Management

What is online reputation management, and why is it important for your business? This section goes over all the basics.

No matter what stage your business is in, it’s important to have an online reputation management (ORM) strategy. Here’s what one should include.

Read more

Need some help with your online reputation management? These top reputation management software and services make things easier.

Read more

When someone is interested in your brand or industry, they are taking to the search engines (i.e., Google, DuckDuckGo). Use these top SEO strategies to make sure you come out on top.

Read more

Out of all the information about your brand, social media is one of the most influential. Learn about social media monitoring and maintaining good public relations.

Read more

What are the best ways to gather and promote the best user-generated content? 50 expert marketers weigh in.

Read more

reputation-management-understanding
reputation-management-monitoring-and-improving-reviews

Generating Customer Reviews

Customer reviews are a great way to promote your business. They can sway another customer’s purchase decision, and help boost brand reputation. Learn how to generate positive reviews and customer feedback.

Your business has access to a simple, powerful strategy – ask people for reviews. We cover the best practices for how to ask for reviews.

Read more

Everyone wants a good review. But how can you guarantee positive content and happy customers? We share a few tricks that can help.

Read more

At the end of the day, customers are really what a business is all about – which is why we’ve compiled the best tips to give a great customer experience and build advocacy.

Read more

Few opportunities compare to referrals and reviews for driving new business. Yet, only about one-third of businesses make use of them. Not surprisingly. these are usually the ones that see the most growth.

Read more

Monitoring and Improving Customer Reviews

While positive customer reviews build your online presence, one negative review can spell trouble. This following includes tips for monitoring and responding to reviews – even the negative ones.

How do you encourage customers to leave positive reviews, and respond to those who leave negative ones? 42 marketers weigh in.

Read more

What was once good old-fashioned word-of-mouth marketing is now the online review. Make sure yours is the best it can be.

Read more

How does a modern marketer respond to bad reviews and negative content? We surveyed 40 experts to find out.

Read more

reputation-management-generating-reviews
reputation-management-measuring-reviews

Measuring Customer Satisfaction

Measuring customer satisfaction is often done through a Net Promoter Score (NPS) survey. What is NPS and how does it relate to a good reputation? Read these resources to find out.

Do you really know how your customers feel about your product or service? An NPS survey can help reveal this vital information.

Read more

An NPS survey can be customized to get a clear picture of actual customer satisfaction. Find out which questions you should be asking.

Read more

Compare these top 12 NPS software tools, and discover ways to measure your net promoter score on your own.

Read more