A Business’s Guide to Reputation Management
A brand reputation is basically how that brand is seen by the public.
While this is largely determined by others (namely, the market and the media), there are ways for to help shape a positive online reputation – this is known as reputation management.
Reputation management strategies are vital to the success of your business. It involves taking initiative and responding to other’s opinions about your brand name, as well as actively engaging with your target audience.
This guide to online reputation management will cover reputation management fundamentals, social media platforms and customer review management, making the most of review sites, and how to measure your brand reputation.
Understanding Online Reputation Management
What is online reputation management, and why is it important for your business? This section goes over all the basics.
Generating Customer Reviews
Customer reviews can sway another customer’s purchase decision, and help boost brand reputation. Learn how to generate positive reviews and customer feedback.
Monitoring and Improving Customer Reviews
While positive customer reviews build your online presence, one negative review can spell trouble. This following includes tips for monitoring and responding to reviews – even the negative ones.
Measuring Customer Satisfaction
Measuring customer satisfaction is often done through a Net Promoter Score (NPS) survey. What is NPS and how does it relate to a good reputation? Read these resources to find out.