A Business’s Guide to Reputation Management

A brand reputation is basically how that brand is seen by the public.

While this is largely determined by others (namely, the market and the media), there are ways for to help shape a positive online reputation – this is known as reputation management.

Reputation management strategies are vital to the success of your business. It involves taking initiative and responding to other’s opinions about your brand name, as well as actively engaging with your target audience.

This guide to online reputation management will cover reputation management fundamentals, social media platforms and customer review management, making the most of review sites, and how to measure your brand reputation.