Jessica Huhn
Jessica Huhn is a content writer and strategist at Referral Rock. When she is not writing, there is a good chance that Jessica is singing, arranging songs, sharing and enjoying content on social media, or hanging out with her mini Goldendoodle. She believes that it's always important to cultivate gentle strength.
Written by Jessica Huhn
252 articles · page 11 of 13
- 15 Customer Retention Strategies for Long-Term Growth In a nutshell, retention is growth. But even retaining customers is an art. What are the best ways to convince customers to stick with you? This article reveals 15 of the top customer retention strategies for your business. Published · Updated
- Importance of Customer Retention [Increase Customer Lifetime Value] Keeping existing customers is as important – if not more important – than obtaining new ones for your business. Learn the importance of customer retention, as well as the six ways to increase your customer lifetime value. Published · Updated
- What Are Pirate Metrics and Why Are They Important? Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics. Published · Updated
- How to Write a Brand Story in 5 Easy Steps [+ Examples] Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story. Published · Updated
- Brand Equity: What Is It? How Can I Build It? Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it. Published · Updated
- Top 10 Types of Brand Ambassadors: Which Type Is Best for Your Business? Brand ambassadors can be divided into several categories, based on their influence in the market, the type of ambassador agreement, and more. What are the types of brand ambassadors? Which type is best for your business’ needs? Find out in this guide. Published · Updated
- What Is a Brand Ambassador? Why Are Brand Ambassador Programs Important? Ambassadors are experts in your brand, who represent you in the long term. Learn more about what brand ambassadors are and how they can benefit you. Published · Updated
- Brand Reputation Management: What Does It Involve? What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here. Published · Updated
- Advocacy Marketing: Proven Tips and Strategies Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back. Published · Updated
- How Influencer Marketing Can Build Your Brand The right influencer can market your business and increase your word-of-mouth marketing. Here’s how to use influencer marketing to build your brand. Published · Updated
- How to Foster Brand Loyalty You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more. Published · Updated
- The Best Way to Increase Brand Awareness Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses. Published · Updated
- Email Drip Campaigns: Why They’re So Powerful [With Examples] What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more. Published · Updated
- 52 Marketers Share Their B2B Word-of-Mouth Referral Stories If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories. Published · Updated
- 14 Essential B2B Marketing Strategies To Grow in 2025 In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers. Published · Updated
- What Is Customer Loyalty and How It Works for Your Business Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important? Published · Updated
- Identify Influencers for Your Brand: How to Find and Approach Them Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look Published · Updated
- NPS Questions to Gauge Customer Satisfaction [+ Examples] What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out. Published · Updated
- The Top B2B Lead Generation Software List [2024] This list of B2B lead generation software can help every step of your sales process. Use these tools to turn your strategy into a B2B lead generation machine. Published · Updated
- Agile Marketing: Definition and Framework Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business. Published · Updated
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